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The Marketing Lab (at Deakin)

2: Changing banks, vegan burgers and marketing the AFLW

April 08, 2019 Dr Paul Harrison, Luca Cella, Dr Jeff Rottman
The Marketing Lab (at Deakin)
2: Changing banks, vegan burgers and marketing the AFLW
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The Marketing Lab (at Deakin)
2: Changing banks, vegan burgers and marketing the AFLW
Apr 08, 2019
Dr Paul Harrison, Luca Cella, Dr Jeff Rottman

When is a bank not a bank? And how difficult is it to change your bank when you know you really want to break up with it?

This week we explore why the Banking Royal Commission has changed the way that banks brand themselves.

And… 

Guns and Collingwood Football Club. Is there a link? We reckon there is, but the link is not what you think and can be explained by a psychological theory that we all can relate to. 

That, women and STEM, the Middle East, vegan burgers and the AFLW are all up for consideration, so if you’re interested in Marketing, Culture and the World of Business, you should LISTEN TO THIS. 

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When is a bank not a bank? And how difficult is it to change your bank when you know you really want to break up with it?

This week we explore why the Banking Royal Commission has changed the way that banks brand themselves.

And… 

Guns and Collingwood Football Club. Is there a link? We reckon there is, but the link is not what you think and can be explained by a psychological theory that we all can relate to. 

That, women and STEM, the Middle East, vegan burgers and the AFLW are all up for consideration, so if you’re interested in Marketing, Culture and the World of Business, you should LISTEN TO THIS.