Unusually Focused
It's like the genius brainchild of Howard Stern, Gary Vee, and Seth Godin. This podcast has been described as "self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is."
Unusually Focused
💵 A 5-Stage Framework for Turning Followers into Customers
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Ryan Orrico
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Season 1
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Episode 21
The most expensive book I own is called "Breakthrough Advertising" by a marketing legend named Eugene Schwartz.
It's a regular hardcover book. Not an overblown 'info product.' And I've seen it running anywhere between $500 and $1000 - which is a feat in and of itself.
It's full of down-n-dirty marketing brilliance.
But there's one concept that I have never been able to forget. It colors everything I do.
It's called the '5 Stages of Customer Awareness.'
It's absolutely critical to understand this if you want to get results with your marketing.
A few key takeaways in this episode:
- The single best way to build influence over someone
- How to tailor your posts to speak to the right people at the right time.
- One of the biggest mistakes I see people making with their social media marketing efforts (ESPECIALLY those promoting "local" businesses.)
- And a bunch more.
Mentioned in this episode:
MoneyMoves: How to make shit happen with social media
Magic Pixel Dust: 5 Marketing Magic Spells