SELCO, at $2.7 billion in assets, is a big Oregon credit union. It has had an active community relations - and giving - portfolio. And then an idea took hold: SELCO decided to organize its activities and out of this has grown SELCO Steps Up where the credit union reimagines, expands, and organized its community relations portfolio.
Every credit union should be looking at doing something similar. This is the path towards getting the most for the community out of the credit union’s talent and treasures.
“Through SELCO Steps Up, we are looking for ways to identify the changing needs of the communities we serve, and find new and innovative methods that will leave a lasting impact,” said Olivia Sorensen, Senior Community Development Specialist for SELCO. “SELCO has nearly a century of history when it comes to helping our communities. With that experience, we know that it is not enough to simply write a check. Our goal is to uplift and empower while addressing key societal challenges with a focus on issues that we can do the most good, namely financial education, removing barriers to education, and supporting students and educators.”
On the show today is Sorensen who takes us through how the idea of SELCO Steps Up took hold, how it progressed through management ranks, and how it has been embraced by the communities SELCO serves and by the credit union’s employees.
Take notes. Similar approaches just may suit your credit union.
While we are talking about this, also listen to podcast #287, Givio on charitable giving and credit unions, and a CU 2.0 Newsflash where Joe Bergeron of the Association of Vermont Credit Unions tells why and how that state’s credit unions are helping local farmers recover from significant weather related damages through the Dig Deep Vermont campaign.
Listen up.
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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto