Teach them when they are young.
That's the approach to financial education taken by John Lanza of the Money Mammals, where the focus is on financial education for children 11 and under.
A key: the education becomes a family project. That means credit unions - and credit unions can sign up with the Money Mammals to access its library of teaching materials and workbooks - will be attracting younger adults with small children.
The material also is branded with the credit union name.
And the financial education itself of course is a key credit union mission.
Lanza stresses that good as it is for kids to get financial education in school, it's crucial that they also get it at home because they need some money to learn with. Call it allowance and know it can be small. But that money becomes a teaching tool.
Lanza said he presently is working with 15 credit unions and he wants more. Some are under $200 million, one is bigger than $3 billion. So the program will work in just about any size institution.
Give a listen and just maybe you will be persuaded to focus on financial ed and children, the Money Mammals way.
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