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Building People In A Tough Market
The SiteVisit
Recorded live on the floor at BuildX Vancouver, we catch up with original co‑host Christian Hamm to explore how a multifamily builder navigates a market reset while protecting its people and purpose. Christian pulls back the curtain on his role in corporate development at Caliber Projects, why the team shifted from a private‑developer pipeline to non‑market housing with BC Housing, BC Builds, and First Nations partners, and how they’re building an enduring brand through long‑form storytelling instead of short‑term hype.
We dig into the practical economics behind stalled projects and delayed starts: sticky material and labor costs, municipal fees that don’t flex, and the hard truth that feasibility fails when revenue drops but inputs don’t. From there, the conversation widens to strategy. Christian outlines a 10‑year plan to diversify into adjacent industrial businesses, create new career paths for A‑players, and smooth the cycle without losing focus on quality delivery. Content becomes a strategic tool, not a vanity metric—think people profiles and a docu‑series that provide the 10–12 brand exposures buyers need before making a decision.
People sit at the center of it all. We talk trades as a future‑proof engine in an AI‑powered world, the rise of co‑op programs that let students earn while they learn, and why resilience matters more than credentials. Enter AQ—the adversity quotient—as a hiring lens that reveals who performs under pressure. We also touch on culture on site: a shift toward genuine, outcome‑driven leadership that welcomes strength in many forms and rewards clear thinking as much as brute force.
If you’re a builder, developer, or construction leader looking for signal in the noise—how to win work now, invest in talent, and plan the next right step—this conversation offers grounded insights you can act on. Subscribe, share with a teammate who needs a lift, and leave a review to tell us what topic you want next.
PODCAST INFO:
the Site Visit Website: https://www.sitemaxsystems.com/podcast
the Site Visit on Buzzsprout: https://thesitevisit.buzzsprout.com/269424
the Site Visit on Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-site-visit/id1456494446
the Site Visit on Spotify: https://open.spotify.com/show/5cp4qJE5ExZmO3EwldN1HH
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