Alejandro is President of Procursum Medical; a company that helps manufacturers of medical devices looking to launch and commercialize their products in Latin America. Alejandro is a global senior executive with over 30 years of experience in healthcare including P&L management, go to market strategy, setting up new operations and building organizations overseas. He has a unique background in international markets for pharmaceuticals, generics, medical devices, and nutritional products.
Prior to founding Procursum Medical, he held the position of President of International with Hill-Rom where, as a member of the executive leadership team, he managed a $500M business with a focus on improving profitability in Europe and driving sustained and profitable growth in emerging markets.
Before joining Hill-Rom, Alejandro had several executive positions with Hospira including President of the Americas where he was responsible for the medical device and specialty pharmaceutical segments with a total revenue of $2.5B; he also held the positions of Vice President and General Manager of International Commercial Operations and Regional Director for Hospira in Latin America. Prior to joining Hospira, at the time of the spin-off from Abbott Laboratories, he held numerous management roles within Abbott, including General Manager in Mexico and Poland.