Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

Ep 274 | Photography Pricing for Beginners: 3 Steps to Set Your Prices and Book More Clients

Brooke Jefferson - Business Coach + Marketing Strategist Episode 274

In this episode, I discuss the importance of pricing your photography sessions profitably from the very beginning. I emphasize the need to use a pricing formula that takes into account your lifestyle, goals, and expenses. I also advise  photographers to craft packages that support their client experience and showcase their value. I caution against offering free or cheap sessions for too long and becoming reliant on discounts. 

Additionally, I recommend using easy, straightforward, whole numbers when pricing packages. I conclude by suggesting that photographers stick with their prices for a minimum of three months and aim to convert at least 40% of their leads.

HIGHLIGHTS:

  • Price your sessions profitably from the beginning to ensure a profitable and sustainable business.
  • Craft packages that support your client experience and showcase your value as a photographer.
  • Avoid offering free or cheap sessions for too long and becoming reliant on discounts.
  • Use easy, straightforward, whole numbers when pricing your packages.
  • Stick with your prices for a minimum of three months and aim to convert at least 40% of your leads.

LINKS:

Ep 270 | Want to Grow Your Photography Business to Full Time Income? Press Play & Learn How


FOLLOW:

Tell me what your favorite part of this episode was - @thebrookejefferson



Grab what you need! 👇


Pricing for Profit Formula - Get instant access to the Pricing for Profit Guide so you know exactly how to price your packages.

3 Free Ways to Get Leads This Week - Simple, proven strategies to book more photography clients without spending a dime on ads. I'm giving you 3 free ways to get more leads this week.

4 Steps to a Fully Booked Year Masterclass - Ready to have your most profitable year yet in business? Learn what’s keeping you from more bookings and how to make changes today.