It's no secret that I've been deemed the 'niche police' in the photography industry, but for good reason! Is it really necessary to have a niche and an ideal client in your photography business? 

In today's episode, find out why I believe nailing your niche and identifying your ideal client are crucial to the success and longevity of your photography business.

Highlights of today's episode:

• Why does a niche matter to photographers?
• The problem with not choosing a niche
• the key to standing out in your saturated market
• What is an ideal client?
• Knowing your ideal client makes marketing so much easier