Book More Photography Clients Podcast | Photography Business, Marketing, Leads, Business Plan

Ep 274 | Photography Pricing for Beginners: 3 Steps to Set Your Prices and Book More Clients

Brooke Jefferson - Business Coach + Marketing Strategist Episode 274

In this episode, I discuss the importance of pricing your photography sessions profitably from the very beginning. I emphasize the need to use a pricing formula that takes into account your lifestyle, goals, and expenses. I also advise  photographers to craft packages that support their client experience and showcase their value. I caution against offering free or cheap sessions for too long and becoming reliant on discounts. 

Additionally, I recommend using easy, straightforward, whole numbers when pricing packages. I conclude by suggesting that photographers stick with their prices for a minimum of three months and aim to convert at least 40% of their leads.

HIGHLIGHTS:

  • Price your sessions profitably from the beginning to ensure a profitable and sustainable business.
  • Craft packages that support your client experience and showcase your value as a photographer.
  • Avoid offering free or cheap sessions for too long and becoming reliant on discounts.
  • Use easy, straightforward, whole numbers when pricing your packages.
  • Stick with your prices for a minimum of three months and aim to convert at least 40% of your leads.

LINKS:

Ep 270 | Want to Grow Your Photography Business to Full Time Income? Press Play & Learn How


FOLLOW:

Tell me what your favorite part of this episode was - @thebrookejefferson


👉🏻 I'm giving you 3 Free Ways to Get Photography Leads This Week in this free guide. Download here.

🎓 Ready to double your bookings and feel confident running your photography business? The Fully Booked Method is now available on demand! Get 8 weeks of personalized coaching and a proven, step-by-step system to help you book more clients, raise your confidence, and increase your profits—without the overwhelm.