Ladies with Tradies - WORKIN' THE TRADE, LIVIN' THE LIFE!
Grab a cuppa, or go through the coffee drive through, press play and buckle up Tradie business owners! We will cover things in this podcast that don't shy away from the raw honest truth about business. It is hard, it is raw, and we also wanna deliver you all the tips and tricks you need to learn about business too.
IN LOVE: How are you trekking in your relationship as a couple in business? Are you respecting each other? Are you finding it hard to toe the line between business and home? Do you squabble like husband and wife like you do at home when you are in 'work mode?' It is not easy to maintain a relationship and business at the same time. But the relationship should be #1 at all costs! Learn how to improve on this.
IN LIFE - do you have one or is your business taking over? Many couples need permission to actually have a life. The tradie thinks if he doesn't work he doesn't get paid - but you need some semblance of balance too. So how do you strike it?? First you need to be clear about what you want and how you want your life to look both now and into the future. Otherwise - you can just wander aimlessly with no real plans as to what you want your business to provide.
Ladies with Tradies - WORKIN' THE TRADE, LIVIN' THE LIFE!
EP. 46: How to Get More of the Right Jobs Without Wasting Money on Marketing (with Russ from Lead Partners Direct)
Russ Easther is the founder of Lead Partners Direct, a digital marketing veteran with over two decades of experience helping tradies ditch the guesswork and get real, qualified leads. Known for making the complex simple, Russ specialises in taking the risk out of marketing by offering tradie businesses exclusive, pre-qualified leads — without the fluff, gimmicks, or agency fees. With deep industry knowledge and a track record of helping businesses grow from $500k to $5M, Russ is the guy who makes your phone ring with the right kind of work.
In this episode, Kate chats with Russ from Lead Partners Direct — a no-BS lead generation expert who helps tradies get consistent, high-quality leads without paying hefty agency retainers. They unpack why word-of-mouth won’t get you to seven figures, how to pivot into more profitable work, and the exact numbers tradies should understand before investing in any kind of marketing.
What We Cover in This Episode:
- Why most tradies hesitate with digital marketing — and how Russ simplifies it
- How Lead Partners Direct removes the risk of lead generation
- Real client wins: $76k in 2 weeks, $50k in month one, and more
- The difference between good leads and “last chip on the beach” seagull fights
- Why relying only on word-of-mouth keeps your business capped at $500–600k
- How to decide if you're ready for marketing based on your business goals
- The two biggest factors that influence results: your trade and your location
- Why regional tradies might have more to gain from digital leads
- ROI numbers that actually make sense (and how to calculate yours)
Links and Resources mentioned:
- Lead Partners Direct to book a call: https://leadpartnersdirect.com.au/
- Email Russ: russ@leadpartnersdirect.com.au
- Instagram: https://instagram.com/leadpartnersdirect
- Facebook: https://facebook.com/leadpartnersdirect
- Ladies with Tradies Trusted Advisor: https://www.ladieswithtradies.com/trusted-advisors