Ladies with Tradies - WORKIN' THE TRADE, LIVIN' THE LIFE!

EP. 53 She Was a Tradie Wife First: Donna’s Journey Into Coaching

Ladies with Tradies Episode 53

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0:00 | 38:34

Podcast Summary

Before she was a coach… she was a tradie wife.

In this episode, Kate sits down with Donna Brown — one of the powerhouse coaches inside Ladies With Tradies — to share the full-circle journey from overwhelmed tradie partner to confident business leader.

Donna didn’t start as a coach.

She started where so many of you are:

  • Supporting a tradie husband.
  • Juggling cashflow stress.
  • Growing too fast.
  • Hiring staff.
  • Carrying the mental load.
  • Wondering how to help without causing more tension.

From running a pressure washing and cleaning business with her husband Clayton, to scaling up, burning out, scaling back, and rebuilding intentionally — Donna shares the raw reality of what it takes to build a profitable trade business without losing your family in the process.

This isn’t just a business story.

It’s the story of a tradie wife who lived it first — and now coaches others through it.

In this episode, Kate and Donna unpack:

  • What it really feels like to be the tradie partner carrying the mental load
  • The pressure of trying to “grow” because you think you should
  • The cashflow realities of NDIS and volume-based services
  • Why scaling fast nearly broke the system
  • How niching down changed everything
  • The dynamic between a visionary tradie and a financially-minded partner
  • Why sometimes the bravest move is shrinking
  • What coaching actually is (and why it’s not us telling you what to do)
  • How confidence in the numbers reduces relationship tension
  • Why doing the uncomfortable thing (like firing staff) changes everything

Donna also shares what she loves most about coaching — helping tradie couples back themselves, reduce the stress, and finally build a business that supports their life instead of consuming it.

This episode is a powerful reminder that:

You don’t have to do it alone.
You don’t have to grow big to grow well.
And sometimes the woman behind the tradie becomes the leader who changes everything.

Check out: https://www.ladieswithtradies.com

🎧 Ready to take your tradie business to the next level?

🚀 Money Junket 2026
Join us for our biggest event of the year—helping tradie couples build profitable, sustainable businesses (without burning out or breaking their relationship).
👉 https://ghl.ladieswithtradies.com/the-money-junket-bne-2026

💡 The Empowered Tradie Business Program (FREE)
Get clarity, structure, and direction in your business—without the overwhelm.
👉 https://ghl.ladieswithtradies.com/empowered-tradie-program

📞 Book a ‘What To Fix First’ Call
Not sure what’s holding your business back? Let’s figure it out together.
👉 https://links.ladieswithtradies.com/widget/bookings/30min_chatdirect