This is the paragraph that has sent shivers down the spine of the YouTube community around the world:
"Regardless of your location, we'll require you to tell us whether or not your videos are made for kids. We are making these changes according to an agreement with the US Federal Trade Commission, FTC, to help you comply with the Children's Online Privacy Protection Act, COPPA, and/or the applicable laws. Failure to set your content appropriately may result in consequences on YouTube or have legal consequences under COPPA and other laws."
What does this mean for a YouTube channel that has an audience of under 13 as well as an audience that's over 13? What does this mean for family vlogs? What does this mean for gaming channels? What does any of it mean?
We want those answers just as much as you do, so on today's episode of Tube Talk let's unpack those questions with someone who understands not only the law but also the influencer network, so someone who understands the YouTuber mindset. That man is Jonathan Katz who's an entertainment attorney representing influencers for the past three years. He's the co-founder of Clamour Summit, an amazing event for creators and brands to network and learn from each other.
In this podcast you will learn:
- Why the pressure to comply with COPPA is on creators not YouTube
- Why there is so much confusion around COPPA
- How creators need to determine whether their content is 'made for kids'
- Why YouTube probably won't offer creators a 'mixed audience' option
- How COPPA is going to fundamentally change the YouTube platform
- Wh creators need to contact the FTC and comment on the changes
- Why COPPA affects you even though you may live outside the US
- Why adding a disclaimer to your YouTube description is not enough
Check out Jonathan's website for a Legal Channel Audit!
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Any questions or comments? feel free to email me Liron@vidIQ.com