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From Lists To Legacy: How WatchMojo Scaled Pop Culture On YouTube
TubeTalk: Your YouTube How-To Guide
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We dig into WatchMojo’s 20-year climb and the choices that made the brand durable: focus on pop culture, a reliable list format, and a bet that YouTube would become television. Ash shares fair use tactics, Content ID battles, and why evergreen thinking outlasts trends.
• four pillars for scale across focus, lists, YouTube programming, and legal rigor
• how fair use works in practice and why systems matter
• navigating Content ID, platform neutrality, and policy pressure
• building evergreen lists instead of chasing virality
• spin-offs like MissMojo and MojoPlays and what worked
• when experiments stall and how to sunset or pivot
• shorts for discovery, mids for revenue, longform for FAST growth
• platform strategy across YouTube, Snap, TikTok, and Instagram
• starting from zero: picking niches, testing white space, staying authentic
For anyone who’s watching on YouTube course, I don’t even have to tell you the links are in the description because you already know who Watch Mojo is. If you’re listening to the audio podcast, there will be links in the show notes, just in case you forget.
