Why Your Content Isn't For Everyone, But Can Be For Anyone!

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Building a loyal, interactive YouTube community is crucial for channel growth, even if you're just starting out. Community-building creates deeper connections with your audience, establishes your channel's identity, and turns casual viewers into dedicated fans.

• Distinguish between search-based content (answering specific questions) and browse-based content (designed to be discovered on homepages)
• Approach your channel with confidence - "fake it till you make it" by acting like thousands are watching
• Remember that your content isn't for everyone, but can be for anybody who shares your interests
• Create community-specific content like live streams that focus on interaction rather than discovery
• Respond thoughtfully to comments and foster conversations between viewers
• Allow inside jokes and traditions to develop organically based on audience response
• Position yourself as part of the community rather than above it - you're leading a club, not collecting followers
• Set clear boundaries for your community and let loyal viewers help maintain them

Transcript

Welcome and Channel Updates

Speaker 1 0:00

Welcome back to the only podcast that's more excited to see you than you are to see us. I'm Travis and I'm here with Jen once again. Hi Still here in Seattle, still doing the fun things, still enjoying talking to the people that listen to the show.

Speaker 2 0:13

Still YouTube obsessed is what you mean to say Still YouTube obsessed.

Speaker 1 0:16

If you're watching on the YouTube channel, you might have noticed that there's some new art on the channel and maybe a new name, even VidIQ Podcast, which doesn't really change anything. We're still here, still doing the thing. It just feels nice to have a conclusive. Anyone who's been around this podcast knows the name. Now, of course, the audio podcast hasn't changed or anything, but you'll notice that the YouTube channel has and I think it looks cool. It looks cool.

Speaker 2 0:39

I think it looks great.

Speaker 1 0:40

We're all looking suave. We're almost like the Avengers of.

Speaker 2 0:43

YouTube. We do look like a superhero team.

Speaker 1 0:46

Totally amazing looking. I love it.

Speaker 2 0:48

YouTube superheroes.

Speaker 1 0:49

So let me hit you with a quick hit For those of you new to the channel. Of course we're here to help you grow your YouTube channels and we give advice and talk about candy and everything else, but we actually have a comment here from our YouTube channel. I just wanted to share it because we talk about YouTube, so, channel. I just wanted to share it because we talk about YouTube, so let's do that. This one is from Snow Family Racing. I've been working with a vidIQ coach to get my largely search-based channel into browse. Two weeks ago, I had a channel get 5,000 views in a week and it's still going. I'm working on more browse-based content and it seems to be working. Views are up, revenue is up, subs are up all good indicators.

Speaker 2 1:19

Let's go, let's go coaching.

Speaker 1 1:21

Congratulations. If you're interested in coaching, there'll be a link in the description. That is from one of the people who's watching. That's crazy.

Speaker 2 1:28

I love that. I love when people are watching all of our content.

Speaker 1 1:32

Let's talk about that Main channel one-on-one. I know.

Speaker 2 1:34

Coaching, now with video reviews too.

Speaker 2 1:36

Discord, if you just want to dip your toe in the water with a about that the, the video, the video review is you can now submit just a video for review. You don't have to fully commit to one-on-one coaching. You can just send in a video, have a coach review it, with like a crazy amount of feedback. In my opinion, um, especially if you're listening to us and we're talking about something, maybe you tried to execute it and you don't know if you did, which is fair you can have one of our coaches look at it and then maybe kind of sort of you want to sign up for one-on-one coaching after there you go and maybe get more browse based content or maybe you just made an awesome video and your coach is going to tell you how incredible it actually was sometimes.

Speaker 1 2:16

That's all we need, that's so cool.

Speaker 2 2:18

I love that you know there was a success we talked about last episode YouTube terms.

Search vs Browse Content Explained

Speaker 1 2:25

This person used some terms browse and search and again, we talked to a lot of people who are new to YouTube and have no idea what some of these words are. Let's talk a little bit about search and browse and what that means, Because what they talked about is they wanted to take their search-based content into browse-based content, and I think there's some people watching right now that are like I have no idea what that means.

Speaker 2 2:43

That's fair. I think this is a more complicated thing.

Speaker 1 2:45

Yeah, so let's quickly talk about that.

Speaker 2 2:48

Quick, quick, quick.

Speaker 1 2:48

Quick, quick. Let's talk about what search-based content is. All right, this is super easy. How to unclog my toilet. Joe is back. Joe is back, joe the plumber be, back how to make chocolate cake. That's search-based content. Like I'm searching it up, I want to know how to do a thing. I want to. How know how to unclog my toilet with a chocolate cake. How about that? Now you're viral that's it.

Speaker 2 3:10

That's all you need that's.

Speaker 1 3:12

Can you do that I'm? Can you make a plunger out of chocolate? I?

Speaker 2 3:14

was gonna say your craft channel your refrigerator, did you? Did you see the name? I gave your craft channel in my video oh, what was it? No, I missed it. What was it? I saw my video.

Speaker 1 3:23

Oh, what was it? No, I missed it. What was it? I saw the video, but I forgot. What did you say?

Speaker 2 3:27

I gave your channel a name Do you remember what it was?

Speaker 1 3:29

I'm not going to tell you. I got to rewatch it again. I watched that segment like three times, I don't remember seeing it.

Speaker 2 3:37

Was it on the bottom or?

Speaker 1 3:38

something I gave you and John's channel a channel. Jen did another video. What's the name, what's the title of that?

Speaker 2 3:41

video. The thumbnail is your Ideas Suck.

Speaker 1 3:46

Yeah.

Speaker 2 3:47

The active title. I'm not 100% sure, Because we changed that stuff, things around here change quickly yeah we changed these very quickly.

Speaker 1 3:54

Go watch that. You'll see a little cameo by myself and John from the channel. All right, but okay, search-based versus browse-based. I love talking about this because there is a different intent here. So search base that we talked about is what people are searching for. It's usually what I call utility channel. The answer is usually the point of the video you want to know how to do a thing, and then you're not necessarily there to watch anything else. You're there to get the answer how to tie a tie. Oh my God, I'm going out on a fancy date.

Speaker 2 4:19

I'm going funny because this is literally like our last episode, which was evergreen versus viral content yes suggested and or not suggested um browse and search yeah, but we didn't really say browse specifically.

Speaker 1 4:30

We never really said the word no, we didn't and we should have. That's why we're bad at this part two right now. Part two where we're talking that viral content is yeah browse and yeah, the search content you're explaining could be that evergreen content it 100 be so search-based content you're going to find when you search, browse-based content shows up on your homepage.

Speaker 2 4:50

That's what YouTube thinks you want to watch while you're browsing.

Speaker 1 4:52

Right, and we've had this discussion before. Some people were like well, what's the homepage? They thought the homepage meant something different. The YouTube homepage. These were words. Words are tricky.

Speaker 1 5:03

Why this is where words, words are tricky. Why what's tricky about the homepage? Because some people thought homepage for youtube meant something then, other than what it was. This was an email from like a couple months ago. I remember this specifically. They're like well, that's not what the homepage is. No, no, the home fee, the. Basically, when you open up youtubecom, that thing that's in front of you, that's your home, that's the youtube homepage that's your browse traffic that's your browse traffic. That's all that's you contributing to browse traffic. Yes.

Speaker 2 5:25

Possibly suggested traffic too.

Speaker 1 5:26

So the point of that is that it's YouTube the actual algorithm, so to speak, putting your content in front of people.

Speaker 2 5:32

Doing the work for you.

Speaker 1 5:34

There you go. Such a good way of putting it.

Speaker 2 5:36

Yeah.

Speaker 1 5:37

And that's where you go viral. Nine times out of ten is on the homepage and stuff like that with browse, because it's like this is the hot newness, this is the new hotness.

Speaker 2 5:45

Yes.

Speaker 1 5:46

And you probably want to watch this A hundred percent.

Speaker 2 5:47

That's where you're seeing what's the new hotness on your brow.

Speaker 1 5:50

What's the new hotness on your, on your. Let me see what's on my home. Feed right quick.

Speaker 2 5:53

I'm curious.

Speaker 1 5:58

Which which I'm in airplane mode right now, what's it's different than on. I'll usually watch on desktop, but it even says home at the bottom it even says home. Yeah, of course it does. Okay, my first thing is from a RC car channel that I sometimes watch. I got Linus Tech Tips. I got a picture of somebody. I don't know what that's all about. Some wrestling and then some of my favorite things a full episode of Chris Hansen Take Down with Chris Hansen. I love those, love watching those.

Speaker 2 6:22

So that's on my homepage. I love you, just scrolling right past it, destroying click-through rates.

Speaker 1 6:28

Yes, scroll. Goodbye, I'll watch it later when I get home. So that's the homepage and you want to be there. So the type of content that you're making for search base is a lot of times different than you're making for browse base. Titling, for example, could be way different. How to Unclog a Toilet versus You'll Never Believe what Clogged my Toilet, which is kind of the same thing, but it's a different way of putting it Different storyline, for sure.

Building Community as a Small Creator

Speaker 2 6:52

Yeah so browse-based titles are usually more click-baity, if you want to say. All in all, this was a really big difference from what this person was creating. Difference from what this person was creating. They're trying to make more popular content instead of just necessary content yes and that's hard to do because that's far more creative and, I would say, far more rewarding and devastating yes, and we talked about all of that in the last episode.

Speaker 1 7:21

What the difference is between those? Make sure you go check that episode out. It's the one right before this one. It was a great episode. We talked about a lot of things, including Nana, or Nama, nana, nama stay.

Speaker 2 7:31

I'm going to let you have it.

Speaker 1 7:32

Anyway, you've got to watch it to see what I'm talking about. We got an email today, ladies and gentlemen.

Speaker 2 7:45

If you want to email 13, have a youtube channel.

Speaker 1 7:47

This is illegal, but he's in the netherlands so maybe the conversion is he's 13 he's doing legos, so maybe it's just a kid's channel if we tariff him, is he 13 oh my god, I don't even know if he's 12 in the netherlands, is he 13 here how do you know where he's from? He says he's in the netherlands. Well, he said it in the email that. Oh, I was like I'm losing my.

Speaker 2 8:07

I'm reading this right now.

Speaker 2 8:08

I don't see it I think the original email says he's from the netherlands, so oliver is 12 years old and we won't say running, we'll say participating in a lego focused youtube channel, and he's been consistently uploading videos like set reviews, city updates and live shows. Um, he wants it to feel like more than a channel. He wants it to feel fun, connected and like a community for lego fans. And that really leads us into his question, which is how do you do that? How do you build a loyal, interactive fan base early on as a small channel?

Speaker 2 8:43

I love this and we're here to talk all about building community as a small channel do you know who's a huge lego fan?

Speaker 1 8:52

no jeff, I'll have a reviews, really yeah I like legos too actually I'm not like a.

Speaker 2 8:57

I would say my sister is like a, very like she buys all like the new lego sets and stuff. Like she loves legos really. I just like from time to time like find a cute one and do a little lego what and stuff like she loves legos really. I just like from time to time like find a cute one and do a little lego what, uh, what ones do you? I have one on my list right now that I want. It's like a pink typewriter. Oh see, I've seen some cool ones.

Speaker 1 9:14

I've seen like the atari and nintendo ones, whatever. This is kind of neat, like a little nintendo system and stuff. Those are cool. But a pink typewriter it's yeah, it's like a pink typewriter.

Speaker 2 9:21

It's like a pink typewriter it has a flower coming out of it. Super cute.

Speaker 1 9:26

Did you know that I actually brought that here today? Did you know how? Would I have known that A pink typewriter Lego?

Speaker 2 9:34

set. It's so cute. I think it would be cute on my shelf.

Speaker 1 9:36

I will say that there are some really big Lego channels out there, tons, but they all do it differently. So like you have those ones that are like stop motion, yeah. Those are super dope but probably very time consuming. Stop motion probably takes forever. Then you have ones that are like reviews and then you have ones that are like news related, like the things that are coming out, the pink typewriter reviews and stuff like that. You have a lot of different ones. I don't know that.

Speaker 2 9:59

Oliver tells us what their type of content is yeah, it sounds like he's covering a lot, but this could also be something to consider when you're talking about building a loyal fan base. It has to be a very clear thing that your channel stands for, especially as a small channel. It should be so hyper-focused and clear that your audience knows immediately like yes, I'm here, no, I'm not.

Speaker 1 10:21

Yes, exactly that, and I think. So what ends up happening is if you specifically said you want a community, which is great, because I really believe strongly we were talking about this before we recorded in community I think it's one of the most powerful things you can get from YouTube, from doing a YouTube channel. Um, and that brings me to a piece of uh I've been thinking about this for the last 24 hours that your content isn't for everybody, but it can be for anybody. Let me say that again, because it might sound like I'm saying the same thing, but I'm not. Your content, including ours, isn't for everybody, but it can be for anybody. And here's what I mean by that If you are focused on something very specific that you're passionate about, more than likely there are other people out there that have that same passion, even if they don't even realize it yet.

Speaker 1 11:10

Like, maybe you get into something, you fall into something that you absolutely end up loving, but you would have never known had it not been for this TV show, this commercial, this friend who talked about it, or whatever. Right, that could be anybody, but not everyone's gonna like your stuff, and you know, every once in a while, we get a comment or two, like oh, you guys talk too much. You know, first of all it's podcast. Of course we're gonna talk too much. That's really literally the whole thing, right? So we're not for everybody.

Speaker 2 11:32

Some people don't like me, that's okay some people everyone likes jen, so that's not no, that's not true and I was on the live stream. The other day. Someone was like you have too much energy for the morning.

Speaker 1 11:39

I don't like it really and I was like no good we're here to wake things up around here wait until savage got in there.

Speaker 1 11:46

So you're okay. Someone actually well, that person is not a real person to ai, for sure, but again, but that's the case point everyone loves jen, but not everyone loves jen. So the thing is, your content won't be for you will get people out there that will just randomly because maybe their lives suck randomly say something mean to you and and that's okay. It's totally okay for your content to not be for everybody, but it's for just about anybody. Anybody who could just come across it, who maybe isn't a psycho, super crazy Lego fan, still might like your content. We literally had a viewer email us and said I don't even have a YouTube channel. I have no idea what half the things you guys are talking about is but I just like to watch you guys, that's true.

Speaker 2 12:26

Yeah, I think when we break this down into steps, I feel like the first place that you could start is kind of faking it till you make it sure like I feel like the last thing you want to do is when you have this mentality of you know making content for everybody but everybody not liking it is really acting like an authority in your space, acting like you already have this community.

Speaker 1 12:49

Yes, like it already exists, oh my God, yes.

Community Content Types That Work

Speaker 2 12:51

Like literally faking it until you make it Like, even if you have two people, one person who regularly comments maybe you don't even have anyone who regularly comments yet and you're working towards that you got to act like you got 100,000 people just waiting, bashing their keyboards, typing to you and I think that's like a huge confidence thing and people see that and they feel that and they enjoy the content more. Imagine if you were watching someone and like they weren't even sure of what they were doing. One it would be really hard for what travis is saying to make a definitive decision whether you like somebody or hate somebody, correct, and if you're not really doing it on the platform, it's going to be harder to build a community If you stand for nothing.

Speaker 1 13:36

You'll fall for anything. That's one of my favorite sayings If you stand for nothing, you'll fall for anything. I love that.

Speaker 2 13:42

Why should someone stand behind you?

Speaker 1 13:44

Right, because you're going to fall and they got to catch you.

Speaker 2 13:46

They're going to protect you. Who wants that? You got to do a trust fall with your audience.

Speaker 1 13:51

No, but this is a good point and I love what you're getting at here and I think it is super important to act like everything is. I remember and I've never told anyone this. This is a God honest truth. Okay, so when I was first starting out, I remember when I would set up the cameras and everything and I would get cameras. I had the camera.

Speaker 2 14:08

For a while. Travis's a 10 subscriber studio. I don't even doubt it.

Speaker 1 14:13

My first many, many videos were done in my living room. I mean, come on, so I remember setting up and going. One day this is for thousands of people and I just always would put myself in a mindset like I'm talking to thousands of people and I had like 150 subscribers at the time. I'm like this is for thousands of people, let's get it going.

Speaker 2 14:32

Fake it till you, make it, fake it till you, make it.

Speaker 1 14:33

And eventually it got there right and that was cool.

Speaker 2 14:36

That was dope. Do you think you would have had the success if you didn't have the mentality that you did at the time?

Speaker 1 14:41

So you could fall into it, right? Some people just fall into it.

Speaker 2 14:45

Okay.

Speaker 1 14:52

But I think you're always in a better place if you prepare for it and if you set yourself up and you're like I know that I'm going to accomplish this. I mean, don't just randomly do dumb stuff and then think, oh, that was great. I mean, take your time to understand what you're doing, do a little research, listen to us, you know, think about things, talk to peers and stuff like that, and you'll get there. But yeah, if you don't believe in yourself, after all of that, it's all for almost nothing. Where are you going? If you don't believe in what you're doing and you have no strong opinion of where you're going, how are you going to get there, of where you're going? How are you going to get there?

Speaker 2 15:16

Yeah, you're the president of your club.

Speaker 1 15:19

That's such a good way of saying it.

Speaker 2 15:19

You're the leader I think that's another thing to talk about too is like, while you're the leader and this is your channel, like don't think about it as that was you.

Speaker 1 15:32

No, go ahead.

Speaker 2 15:33

I was about to say something so intense, please. The screen wasn't even ready.

Speaker 1 15:36

It really wasn't Go. I was about to say something so intense, please.

Speaker 2 15:40

The screen wasn't even ready. It really wasn't Go ahead. Don't think about this as a little drum roll, please. Like these are followers. Think about this like it is a club, like you are all in this together. It is a community for a reason, like you're not putting yourself on this pedestal for people to follow you. Sure, you're a part of this club, you're just leading it, yes, and like that, putting yourself in that position and involved in that is so different and so much more welcoming, because there becomes like a disconnect when you think about people. It's just like your subscribers, your followers, and these are the people I want to, just like me. It's like, no, that's not community.

Speaker 2 16:16

Community is being a part of that yes and that can be lost really easily when people think of like the success they want. But are you actively taking the steps now to engage with the community? Are you answering every question? Are you answering replies if you have enough time? Are you replying to replies? Are you encouraging your audience to start conversations with other people? Are you jumping in a thread there? Are you providing, you know, really engaging things and like, eventually that time you won't have that time?

Speaker 1 16:47

to do that. Yeah, and I remember. I remember writing my about page which has since changed, but I remember when I was first putting you on my YouTube channel, I was like, okay, what do I want people to know about my channel, what do I want people to know? And I put the words in I want to build a community of like-minded people. I remember writing that and thinking I really genuinely want that. I want a community of people I can interact with, I can talk with, I can talk with each other.

Speaker 1 17:12

If someone else has a question, or something they help each other and, um, eventually, I I got it, which was amazing the moment. Those moments were amazing and one of the things that I use, one of the tools I used to strengthen that, was live streams community building content oh my goodness that's a whole thing we need to talk about is what is community building content we're talking about?

Speaker 2 17:32

obviously, things that I feel like are youtube basics, like sure, answer your comments, right? You're supposed to do that, you should.

Speaker 1 17:40

Why else are you here but?

Speaker 2 17:40

taking it to the next, like how are you answering those comments? Like are you taking the time, if you have the time, to actually provide thoughtful responses, or are you responding thanks for watching.

Speaker 1 17:51

With like a smiley face, yeah, yeah, yeah.

Speaker 2 17:54

Are you actually trying to build a community or are you just showing up because you feel like you have to? This is what makes the difference. These are really the make or break moments, especially in the beginning. If you think about if you got response like a true, true response from a creator that you watch on a channel Like that's the greatest feeling in the world.

Speaker 1 18:15

I think there are times, even today, that it's cool to hear back from even smaller creators. I just like to watch. I see it all the time. Like I'll, I'll be in.

Speaker 2 18:24

I love it.

Speaker 1 18:25

I love it. I think there's something special about it.

Speaker 2 18:27

I love showing up in the comments. I used to not leave comments. I was always like a lurker, like many people are, and then I started like really diving into leaving comments and it is so fulfilling and it is so funny to actually see people's responses, because it's just like you're just talking to people online, like you're just talking to people online. Like you're enjoying watching them. You like who they are.

Speaker 1 18:50

Yeah.

Speaker 2 18:50

And then you've now started a conversation just with someone that you enjoy.

Speaker 1 18:54

You know, what's interesting about that is there was a time and this will happen to some people, depending on the niche you're in you'll leave a comment for someone, like I was leaving a comment for one of my favorite creators at the time, and someone recognized me in the comment section, like, oh my God, you're here, which was wild. Like I'm like what's happening right now. Like I was literally no-transcript, left a comment about this much larger youtuber and then underneath had a whole bunch of comments like oh my god, you're here, you like this guy? Do you like this guy too? And weren't you talking about, a couple months ago, um, seeing a collab you never thought you would see?

Speaker 2 19:36

you see, like one creator and another person collab it always blows your mind yeah, you're just like why are you friends?

Speaker 1 19:41

yeah, how do you know each other?

Speaker 2 19:42

that's so funny. That's why I I comment from like all of my accounts. I have like my coaching account, I creep into places with, and then the main channel account I creep in but you wouldn't know it's me, yeah, and then all my other 12 gmail accounts that I creep in with our burner accounts I love it. I love it, but when it comes to community content, what does community content even look like? Live streams?

Speaker 2 20:10

live streams are so strong for that because we're not doing live streams with the hope that we're gonna get you know discovered right, the algorithm is gonna pluck you out and be like I mean you shouldn't be.

Speaker 1 20:20

It could happen, but like that's not. That should not be the reason you're doing it, generally speaking, unless you're like a daily streamer and you're like a gaming streamer. You're like, well, I'm playing the newest game. Okay in that case. Okay, maybe. But I think what we're talking about here is very specific.

Speaker 2 20:33

It's like every once in a while, you do a live stream yeah to interact I see lots of girls who do live streams, like opening all their um pr packages, oh, opening all their po box things, like all kinds of things that their subscribers sent, and they do that why? Because it's their community sending them things. It's only for the community, yeah, like they're not trying to get people who aren't involved in this to yeah yeah, which makes sense.

Speaker 2 20:56

That is a good example of a live stream that is meant for your community. And then there's also just like community content. Think about channels that you watch that have life updates, channel updates. Maybe they move or something, and it's you know I'm moving, it's an announcement, it's something I'm pregnant, it's something like exciting like that where it's not know I'm moving, it's an announcement, it's something I'm pregnant. It's something like exciting like that where it's not necessarily relevant to their channel, but they're updating people who care about them yes and then go notice how much less views those get that they will get a lot less content.

Speaker 1 21:30

But also pay attention to who shows up to those, because those are your loyal viewers and those are the people that think you're amazing and are with you through thick and thin and sometimes they're there when you need somebody. I I hate to admit it I've been on more than one live stream where I've I've lost it and I've cried in front of my live stream, but the people that were there comforted me and then I could see other people comforting other people in the chat and that really meant a lot to me. There was this one really meant a lot to me. There was one guy was going through like just the worst time, like he explained in chat like um, like his, I think his wife had died or something he was going through really just a terrible time.

Speaker 1 22:05

And then everyone was just showing him love and chat yep and it just caught me in the feels yep um, and I loved every minute. Everyone who was there was like this is the greatest thing, because it was such a cool, uplifting moment.

Speaker 2 22:17

It's really sweet. It's sweet to get to know your subscribers yeah because like, why not? Yeah like that's also. Like you're saying, you're part of that community, like you care about these people, like the approach you have, where you're all kind of breaking down together, and the approach I have where, like, you genuinely care about someone yeah even though they're a stranger yes like they're still a stranger nothing wrong with but like you're not, you're the same. You are the community you're not.

Leading Your YouTube Club

Speaker 2 22:43

You know, above everyone else and that's just your subscriber community like no. You have to be a part of the community and do cool things when you can yes, and we try to do that with our discord.

Speaker 1 22:55

So our community lives in our uh, our comment section and, of course, in our discord yeah and we, we, uh, we pipe, we poke our hole, or poke our holes, we poke our heads. We poke our heads to get your mind out of the gutter. We poke our heads into our discord. Every once in a while we say hi, and then we do these things like, uh, these q and a's and then recordings of the actual episode in there to engage with some of y'all, and by the way fun things we give away boost from time to time we do.

Speaker 2 23:26

You know it is about giving back. It's not about giving back in a way that's like obscene and, you know, financially irresponsible. But there are acts of, you know, giving back to your community I love doing that.

Speaker 1 23:38

Yeah, I've done that more than I've. I've done it a couple times off, off stream or whatever. So to say so that people not because the point wasn't for other people to know about it, the point was just to do the thing yeah but I've also done it on stream just to kind of encourage other people to do it. So there's this thing. Some people will try to shame you into not sharing the, and they've done this to mr beast over and over and over again, where someone will do something kind for others and then I'm like, oh well, you just did it for the views.

Speaker 1 24:03

No, bro, the reason that I even got into doing things like this on youtube is because I saw another youtuber do it. I'm like, oh, that's really inspiring. It inspired me to do it. I want to inspire someone else to do it. So I don't really care. I mean, it's great to get more views and that'd be great for more people to see that, because I want people to see that positivity. But I'm not doing it to pat myself on the back, bro, I don't care about that.

Speaker 2 24:25

I really don't. No, that's odd, that's awkward.

Speaker 1 24:28

I want it to inspire others.

Speaker 2 24:29

I mean it's not genuine, and people can see when things are not genuine.

Speaker 1 24:33

Yeah, not genuine.

Speaker 2 24:34

Yeah, and so, for example, I'll give you an example of when I did this. Okay.

Speaker 1 24:39

But this was. This was years ago. I I saw a gentleman.

Speaker 1 24:43

I was at a food court in a mall when, I used to leave my house and it was very obvious that, like he didn't have a place to stay and I just decided I'm going to buy him lunch, I'm gonna buy him lunch. I'm not gonna give him random money, I'm just gonna buy him lunch, bought him lunch, sat down and just talked to him for a little while, just to kind of understand his stories. He must have been like in his 20s. He was not a real kid.

Speaker 1 25:04

So I really just kind of wanted to understand his story. He told me a little about himself and I said, do you mind if I you feel more fed? And he was like, yeah, man, thank you so much and I just wanted to share it as a moment of humanity in the midst of everything that was going on at the time and there were so many people like, why are you doing that? You're so close to this guy, you don't know where he's been, but I'm like, bro, can we really just be nice to each other and not shame? So I say that to say this If you were sharing something nice, you do something to someone in your community, or even someone who's outside of the community, to encourage your community to do more, which is what my whole point was it's the intention.

Speaker 2 25:43

The intention was to. That's really what it is.

Speaker 1 25:45

Exactly To get my community to be more broadly thinking when trying, when seeing someone who may be in need, to just be kind to them. I'm not saying you have to give them, buy them lunch, I'm not saying that but I'm saying, just be kind, don't let anyone talk you down from what you know your good intentions are and if your community backs you up. You'll know, because your community will either back you up or they'll tell you nah, that's a little bit much, you've gone too far. They're probably going to back you up, especially if your intentions are good and if your community's things.

Speaker 2 26:13

Don't let these naysayers uh change your, your well that's the difference between like having a community that stands behind you yes and that doesn't right. And that comes from, like, who you are as a person, how you present yourself online. Sure, because if you didn't present yourself in a way that was genuine, your community would not stand behind you if they find out you're not genuine yeah, and it's the same way like people, like your community will attack people in the comments. For you, absolutely, if you have they will defend you.

Speaker 1 26:42

Yeah, they will defend you, which is great to see. I love that. I've seen that. I've seen even on the boost channel or, sorry, vidicu podcast channel. I've seen that once or twice. It doesn't happen very often. But someone was like why are you doing all this? You're like, bro, I like this channel I love it.

Speaker 2 26:55

I love seeing that. Yeah, I love seeing that. Which is so funny. Um, I just saw that on one of my friends channel, like the other day too which was like just so relevant. Someone popped in and was like um why would you say that you're being nasty, right?

Speaker 1 27:09

yeah, they don't stand for that. So a friend of mine, um uh, emily, who has a I mean she's been doing this for a while, but she has this thing where her core audience, which is pretty large, and her live streams, which have like thousands of people that watch. They know the rules and when someone new comes in, she doesn't have to moderate a damn thing because her community makes sure everyone's in line and if someone says something it's not a line, they'll go. They'll give them a warning. Hey, we don't do that here, it's not what we do. And if they fall in line, great, then they can become a part of this large, really cool community. If they don't, they get booted out. And that's because she has cultivated.

Speaker 1 27:52

We'll have to have her on the podcast because she really did a great job with, like, how to get her community in line. Um, she always talks about like you set the boundaries of your community and they will. The people who love you will follow them, and it just works out that way. So there's this, this, this. I actually researched this for a video. I did a long time ago about like haters.

Speaker 2 28:14

Did you just say research? This was back when I cared no, is that how you say it? Researched no, that's not what you said what do you mean researched?

Speaker 1 28:24

I researched it. How do you normally say it I say I researched it. What is? Why are you laughing?

Speaker 2 28:33

wait, you're saying it different. You're like going back and forth between like data or data.

Speaker 1 28:38

I mean sometimes I say it different way.

Speaker 2 28:39

It depends on how I feel. That's not normal. What are you talking about? Do you go back and forth between saying like data or data?

Speaker 1 28:47

I usually say data, I think.

Speaker 2 28:48

You don't even know, you probably do go back and forth.

Speaker 1 28:51

Maybe I do because I'm fancy.

Speaker 2 28:53

That's insanity to me. What are you talking about?

Speaker 1 28:56

You're so weird. What do you mean right now? That is literally insanity. What did I say?

Speaker 2 29:00

The level of the influx on how you say things. I'll say this example my sister will not say Red Bull, she'll say Red Bull.

Speaker 1 29:12

What I'm sorry. Sounds to me like you said the same exact thing. Wait, are you joking? Sounds like you said the same thing. I'm sorry. Sounds to me like you said the same exact thing. Wait, are you joking? Sounds like you said the same thing. Say it again, red bull. Did you say red bull?

Speaker 2 29:22

Yeah, like, the emphasis is on the B. Like, instead of a B, I say red bull, yeah, red bull.

Speaker 1 29:28

Okay, red bull.

Speaker 2 29:28

It's just normally, but like the emphasis will be on like red bull.

Speaker 1 29:32

Red bull, I got reamed for saying Intel wrong.

Speaker 2 29:45

What did you say Intel? I don't even remember.

Speaker 1 29:48

Maybe Intel, intel, I don't remember. I got killed for it in the comments of a video I made once. I'm like why are people having problems with this? You know what I said. You know what I mean. It's not like I'm saying a different word. People don't understand. Okay. So what were you researching Research? I don't see there's a difference. Researched it, I researched it.

Speaker 2 30:08

Okay. What were you researching?

Speaker 1 30:11

I don't know what I researched anymore. I forgot. You just completely took me off, you railroaded me. I can't help it. I can't help it. I didn't know. I said that differently. Oh my gosh, I didn't think anything of it. Okay, you know there's a lot of words and things that, a lot of things that I say, that I don't, I don't put the emphasis on thinking that it's that important for certain aspects, for certain people, it's a big deal and I acknowledge that for certain things, for certain people, saying things in a certain way or communicating a certain way is important. I just think it's funny, because I don't think it matters, because you know what I'm saying.

Speaker 2 30:43

Like I know what you're saying.

Speaker 1 30:45

I just think it's funny because Because, like there's nuclear and nuclear and I don't know which one is right, I don't even care.

Speaker 2 30:49

It's like you know what I'm saying See, that to me didn't sound different, but like I'm sure it's different.

Speaker 1 30:54

I'm sure it is, but to me it's like you know what I'm saying, so it's funny. Yeah, a hundred percent. We'll get comments about this whole little thing, what we just said.

Speaker 2 31:08

Yes.

Speaker 1 31:09

A hundred percent.

Speaker 2 31:10

And that's an important thing to have on your channel. It's never too soon to start doing that. Like you can have inside jokes even if you have five people watching.

Speaker 1 31:19

How many people? We talk about candy all the time. We get comments all the time.

Speaker 2 31:28

That's comments all the time. That's what I'm saying, so it's like just a world building.

Speaker 1 31:32

Yes, that is a very easy thing for people to join in about build a world. I love that thought.

Speaker 2 31:34

Yeah, because if this was just our, our youtube world alone, which is fine. Like we only talked about you, sir.

Speaker 1 31:43

We only talked about youtube yeah, that's not how you say youtube then you search and I didn't.

Speaker 2 31:48

It's because I was gonna say you're gonna say research, it's because I was gonna say night, I resisted the urge to comment on you saying research, research. Then there would be, I would say, a lot less, a lot fewer moments for people to be able to chime in, because the level of youtube knowledge and some of the conversations we have, yes, could feel more intimidating to people for sure and if we're sitting here supposed to be, you know, the experts, how easy is it for someone else to chime in without being the only the only thing yeah, I think it's important to understand what this podcast actually is.

Speaker 1 32:26

So we do. The large portion of it is about YouTube education, but so much of it. And what makes it what I think makes it so interesting are the other things that connect it. So I know there's some people out there that would like the podcast to just be like straight to the point, whatever. That's not what this is.

Speaker 2 32:42

That's okay.

Speaker 1 32:42

We got a main channel for that we do, and that's why we say this content isn't for everybody, but it can be for anybody, and that's exactly what this is. We have a community that understood the community we do have understands, gets it and loves it.

Speaker 2 32:54

Yeah.

Speaker 1 32:54

We get emails every week talking about I binged, watched everything until now. We had a comment this week that was like I finally caught up to everything and now I'm sad I have to wait.

Speaker 2 33:13

devastated yes, and we get that a lot and I am so in my heart, yes, full, every time I read this thank you so much, so incredibly grateful for that. But we cultivated that okay, but what did we do specifically? Well, I think there's anything that you can break down that, because when you think of the vodcast component, the channel is small yes like we don't rely on the main channel, like there's been no, you know, really crossover, call out type of thing like no, not, really not really because it is a little bit of a different audience and it's a different type of intention, but so when we think about that, we're thinking about, you know, smaller channel.

Speaker 2 33:42

You know we're not getting hundreds of thousands of views on on our videos. So we're in the place that we're talking about, especially with the podcast being so old and it being revamped.

Speaker 1 33:52

Right, we've changed it. What have we done?

Speaker 2 33:55

that was different from the way it was.

Speaker 1 33:57

I'm glad you said this, because there's a very specific strategy that I took and that we've done together, and I use some of this from my experience of getting my community together which is go into it with a plan but be able to be flexible as things develop. So, for example, for my channel I'll explain how it went with it I cute with this channel. I had this. I was like okay, I want to have a saying because I wanted to make that that like kind of viral branding between no, it's a community branding where you have the inside jokes and everything.

Speaker 1 34:32

And I had this thing I wanted to do. I wanted to say this thing at the beginning of every video and I want everyone to get into it and be a part of that Like let's go. And it was what up play is right. I would always say that. But you know what? That wasn't what the community picked up on. They picked up on this other thing that I said one time on accident, and then they were all into that. So I had to switch this thing that I was. So I was getting merch, You're going to get merch made for this other, saying oh my God. And they pick the other set and they're like I only watch this channel when you say this. If you ever stop saying this, I'm going to stop watching it, Like all those I love when you say it. So that became the thing. So I went in with one idea. The idea stands. They did catch on to something, but they caught on to something that I didn't intend. Same thing here. What does everyone call us VidI crew? We didn't come up with that.

Speaker 1 35:20

No, that was from an email People within our company.

Speaker 2 35:22

We need to remember who.

Speaker 1 35:23

We need to go back and find out and find that.

Speaker 2 35:24

So, as we talk about that, we can give them credit.

Speaker 1 35:27

Can we get a Wikipedia page made, please, because?

Speaker 2 35:30

we definitely did not come up with that.

Speaker 1 35:31

Can someone please come up?

Speaker 2 35:32

Nobody in the entire company came up with that.

Speaker 1 35:34

You know what's hilarious with that, but it's been used within the company. I saw someone mention it in like another Slack channel or something that's funny. So they're like, hey, it's a vidicrew. I'm like, no bro, you got that from our podcast.

Speaker 2 35:45

Yeah.

Speaker 1 35:46

Which our listeners called us the vidicrew. Now we hear that all the time right.

Speaker 2 35:50

Yeah.

Speaker 1 35:50

So that's one of the things we go into and we also dove into when people would send in pictures of merch and stuff they would do, and the candy thing was literally only going to be one episode. We talked about candy corn versus cat bread. That was it. All of a sudden, the community was going, was saying these things and sending in these emails. So we've been talking about it since October of last year. Why?

Speaker 2 36:11

Because candy corn is delicious.

Speaker 1 36:13

No, that's why. That's definitely not why we still get emails to this day about candy corn that we started back in October when it was Halloween-ish.

Speaker 2 36:19

Oh, just wait till this year. Oh, I can't wait this season to shine the season to shine, Bro.

Speaker 1 36:26

I ordered 24 Cadbury eggs the other day because it's after Easter and I got them on sale. I told you I should do it.

Speaker 2 36:29

You just sent me that you sent me a screenshot.

Speaker 1 36:31

I got them and I'm eating them and I was like oh, what's this for?

Speaker 2 36:34

Like you already made me eat one, he's like no, no, no, they're on sale, they're for me, you're not getting them but we didn't and because of that, I feel like we have even as we get today.

Speaker 1 36:51

We'll even mention, oh, and as far as candies go, blah, blah, blah, like we'll see that in coming weeks in episodes and stuff. So I think that's one of the things. Is you start with an idea?

Speaker 2 37:00

Yeah, and let the community tell the community will cultivate it too, because I think a lot of the times we say or do or just have mannerisms or things that we're not even aware of.

Speaker 1 37:10

Say words in different ways that we didn't Exactly.

Speaker 2 37:13

It's stuff that you are just who you are, yeah, and if you're showing up like who you are, then it could just go, yeah, it could just go right over your head, like why would you notice something that's so normal to you? We should like put our channel through the vodcast, through chat gpt, and be like what do we say? What we say like break down like what each one of us it's not a bad idea actually, by the way.

Speaker 1 37:36

I just thought genuinely j-e-n-n-u-l-e like you're genuinely that person that's funny, that's good.

Speaker 2 37:42

That's actually the name of my refrigeration channel.

Speaker 1 37:44

Is it genuinely Genuinely?

Speaker 2 37:45

cold, genuinely freezing, genuinely frigid.

Speaker 1 37:55

Genuinely cool she's crispy, she's crispy, she's fresh.

Speaker 2 38:01

Was there anything else in this email before we finished this episode? Thanks so much. Your advice is helping me chase my dreams.

Speaker 1 38:06

I love that.

Speaker 2 38:07

Actually did we get to the bottom, um, so it was actually. There is a little bit you know more which we could get into a little bit, but also could be its own episode also, which is you know, what can you do to stand out and grow faster, and while this is kind of the opposite of the community content, right, do you feel like we should do this in another episode?

Speaker 1 38:30

that actually sounds like a really, because this is a deep conversation. This is talking about growth, yeah, yeah, yeah, we should probably save that for now. All of us. A really great question for a 12 year old, which is wild they must be actively listening to every episode. I feel like first of all, I've seen oliver around in other like in live streams and stuff.

Candy Talk and Sweet Debates

Speaker 2 38:45

He's been around so he's a community member, he's a community member, totally community member.

Speaker 1 38:49

Very interesting that. And, by the way, oliver, take a look at, like, the way we've cultivated this kind of thing and how you fell into the podcast, because I think, if I remember correctly, you're actually on the main channel and then kind of fell over to the podcast. Think about how you made that journey and what made you want to do that, and then consider how to do that for your audience. Figure out new ways to have your little honeypot, so to speak, of people to fall into, and then you keep them stuck in the honey and then they can't get out.

Speaker 2 39:14

Speaking of sweet, should we do a candy?

Speaker 1 39:16

Yes, I was literally about to say that. So we figured we would do a little candy podcasting and our candy podcasts are secretly not a candy podcast. I was over in the Stordia just a little while ago and I was going to pick out some candy. But there's something I actually want to have now because literally, I was thinking about this exact thing the other day, what this exact candy the other day, but I thought they stopped making it.

Speaker 2 39:40

This is why it caught your attention. It was on the brain.

Speaker 1 39:43

Well, the thing is, first of all, the wrapper doesn't look like it did back when I used to buy it. But it was one of my favorite candies.

Speaker 2 39:50

One of your favorite candies, like top three favorite candies.

Speaker 1 39:53

It was definitely one of my top.

Speaker 2 39:55

Did you get it on Halloween or was it not a Halloween candy?

Speaker 1 39:59

I feel like it was a time limited, because there's very big differences. Right, it's not like a Halloween candy.

Speaker 2 40:03

It's not in a trick or treat like variety this is a candy bar technically, technically, but it's not Okay. Like bars are bigger. Here's the ultimate war. I will start right now.

Speaker 1 40:11

Are you going to start talking about? Is a candy bar really candy?

Speaker 2 40:13

No, is a candy bar or a chocolate bar. Is candy chocolate?

Speaker 1 40:21

Candy can have chocolate in it. No, is candy chocolate Do you want to know where this came from? Is candy chocolate? Yeah, do you want to know where this came from? It doesn't make any sense Go ahead?

Speaker 2 40:28

Or is chocolate candy?

Speaker 1 40:30

Is chocolate candy.

Speaker 2 40:32

Are they the same thing? Okay, because you called it a candy bar.

Speaker 1 40:36

That means that a cake is a candy cake.

Speaker 2 40:39

No.

Speaker 1 40:40

Okay, you can have a chocolate cake then.

Speaker 2 40:41

No, that's cake, that's cake.

Speaker 1 40:43

Right, but it's chocolate.

Speaker 2 40:44

A chocolate bar or a candy bar. You just called it a candy bar. Why didn't you call it a?

Speaker 1 40:49

chocolate bar, because in my mind, a chocolate bar is just all chocolate. You open it and it's just chocolate through. Chocolate, like a Hershey's bar, is chocolate all the way through. That's a chocolate bar.

Speaker 2 40:57

So there's nothing else, it's just pure chocolate. That defines a chocolate bar To me, what if there's chocolate in the bar? Is there chocolate in that bar?

Speaker 1 41:06

It's chocolate on the outside and there's something in the inside. So this to me is like more of a candy bar, because a chocolate bar sounds like it's just a bar of chocolate, like a gold bar. Isn't gold on the outside and silver on the inside?

Speaker 2 41:16

See, I don't think that's candy.

Speaker 1 41:18

What do you think it is?

Speaker 2 41:19

I think candy is like sour candy, like nerds.

Speaker 1 41:24

Sour Patch Kidss, I have traditional candy as well. Yeah, candy, I have that as well.

Speaker 2 41:27

Yes, that's like there's a weird world where, like people call a chocolate bar a candy bar candy bar is what?

Speaker 1 41:33

where I'm about to show you to me? There's no candy unless you have a chocolate covered nerds bro.

Speaker 2 41:37

No, I don't know. I'm like that's a candy bar. I went to the 7-eleven. They don't have that kind of stuff look all right.

Speaker 1 41:42

Look here's what's gonna happen. I know people are probably tuned out by now, but anyway, I used to love this thing. It was in different packaging back in the day and when I saw it after, I thought it was gone, because I even looked on Amazon for it. I couldn't find it. I was shocked and amazed and excited. And it is Twix. I love Twix, but it's cookies and cream Twix.

Speaker 2 41:59

Oh interesting.

Speaker 1 42:00

I love cookies and cream Twix.

Speaker 2 42:08

This was already a flavor.

Speaker 1 42:10

For a little while it came out, and I don't know when. It came out early mid-90s, and I used to buy it all the time, and then it seemed to have gone away. It didn't look like this. This was not the color of the case.

Speaker 2 42:20

Wow.

Speaker 1 42:21

And then I'm pretty positive it actually did go away for a while and then I remember it coming back like a couple of years ago. But then I thought it went away again Because I even looked for it, just like last week.

Speaker 2 42:29

Someone's going to post the history of Twits.

Speaker 1 42:31

Cookies and Creams. By the way, last episode, or two episodes ago, we talked about Rob and I talked about what a Google was, which is like one with like a hundred zeros. What a what A Google is? It's, and then I forget who it was.

Speaker 2 42:44

I don't know what you're saying. A.

Speaker 1 42:45

Google. A Google, yes, oh, is one with like 100 zeros behind it. But then we started talking about well, what's beyond that?

Speaker 2 42:54

And then someone literally gave us the entire history. Yeah no, I don't doubt that that person's like oh, you want the history of cookies?

Speaker 1 42:57

Yeah, and they did.

Speaker 2 43:01

They left us a big long comment about it.

Speaker 1 43:02

Let me have one very particular. There's four of them. I don't know. You want one, you okay? Okay, here we go.

Speaker 2 43:08

I'm going to think this is 100% disgusting, do?

Speaker 1 43:11

you think so?

Speaker 2 43:11

I hate milk chocolate, I hate cookies and cream.

Speaker 1 43:13

It's so good. I think it was better back in the 90s. Still good, though I like it.

Speaker 2 43:27

That's literally so disgusting, which is why I broke it off. So you can save it, and you can eat it that tastes like actually you know what it does. The cooking and cream part does remind me of like the hershey's cookies and cream bar which I used to eat as a kid, like the white chocolate one yeah, they still make those, but yeah, I like those. That was like kind of the throwback taste that gave me, but like-.

Speaker 1 43:48

It's not high quality chocolate.

Speaker 2 43:50

No, it would be probably like bad if it was. Because it's Twix. It should literally taste like a weird sugary concoction.

Speaker 1 43:57

It should taste like chocolate. This should taste like what it tastes like, which is basically which is I'll give it that it's a Twix. It definitely is. But Twix are good, I think. But this would be the equivalent of high school cafeteria chocolate bars. But I like it, I happen to like it. I don't think it's like the best anymore. Cadbury's pretty high up now.

Speaker 2 44:15

Higher than that.

Speaker 1 44:17

But it's a cool. Here's a funny thing Very nostalgic Tastes like nostalgia.

Speaker 2 44:22

That's the fun part. That's why you do it.

Speaker 1 44:24

It literally tastes like I'm eating the 90s Took you back to the 90s.

Speaker 2 44:27

That's what we're here to do.

Speaker 1 44:29

Anyway, if you want to do something amazing for us, you can leave us a five-star review. If you're listening to the audio podcast, if you're here on YouTube, hit that subscribe button if you're feeling awesome. And if you're feeling even more awesome, you hit that like button as well, and we'll. I have a feeling the next episode I'm going to be trying one of your candies.

Speaker 2 44:45

Yeah, you will. You'll probably like them, though, because I have great taste.

Speaker 1 44:52

Let me research that.