TubeTalk: Your YouTube How-To Guide

How Aprilynne Got Over 100k Subs With Just 40 videos and How You Can Too!

• vidIQ • Season 6 • Episode 2

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We unpack how a viral NFT video created misalignment, why starting over with a clean slate led to 100K in ~40 videos, and how internal motivation beats external milestones. We also dig into packaging, outliers, the “lane” framework, and brand deals that actually convert.

• defining a sustainable lane of audience, value, and format
• launching with four videos to create binge paths
• shifting from quantity to quality to hit monetization
• crafting breakout packaging with novel thumbnails
• using outliers to pick topics that punch above weight
• building post-video reflections to improve faster
• navigating burnout and finding an internal why
• stage two growth tactics from 1K to 10K
• sponsorship funnels, incentives, and landing pages
• preparing for dynamic brand integrations on YouTube

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SPEAKER_00:

This is something that people don't talk about enough.

SPEAKER_03:

Don't subscribe just to subscribe because I don't want you. And like the whole point of starting over from scratch is so that YouTube can do its thing and finding my people.

SPEAKER_00:

Hey, welcome to the only podcast that comes at you, whether it's flooding, that's a personal joke, or it's funny. I'm Travis here. Always here to help me grow a YouTube channel, and I'm here today with a very, very, very special guest. It's not Rob. It's not Dan. It's none of those people. Forget about them. I fired all of them. They're gone. I don't need them anymore. I got the one, the hold on. Let me let's let's let me give them a little taste of just your voice and see if anyone who's listening to the audio podcast can guess who you are.

SPEAKER_03:

Hello, hello, hello.

SPEAKER_00:

My name is Hey, Eminem. Eminem, welcome to the show. Aprilyn, it's so good to have you here. Um, we're gonna talk about all the YouTuber things. I'm super excited to have you. Thank you so much for showing up today.

SPEAKER_03:

Thank you so much for having me. I'm stoked to be here.

SPEAKER_00:

Yeah, and uh what I hope to happen is maybe I even I learned something. I like having people on that have a different uh you know perspective of YouTube. And uh we're just gonna have a great conversation about things that you've been through in your YouTube journey, which is gonna be very helpful for some creators. And of course, um some people have sent an email, so we're gonna answer some of their questions too and see what their journey is like. But if you're new here, we're here to help you grow your YouTube channel and have fun doing it. So make sure you hit that subscribe button if you're new on the YouTube channel. If you're listening to the audio podcast, hang tight. We got you. We also have uh a link in the description of the uh audio podcast where you can send us questions and of course the email for the podcast is up to coming. But before all that, I want to talk to April Lynn about one very important thing: chocolate or peanut butter, which is it?

SPEAKER_03:

Chocolate. It's gotta be. It's gotta be.

SPEAKER_00:

Thank you. That's we're done. This podcast is over. Right answer. Good job.

SPEAKER_03:

But if it does come to peanut butter though, crunchy or creamy.

SPEAKER_00:

Uh well, first of all, I hate peanut butter. It's the anti-jelly. But if I were to do it, if I were to do it, I'm kind of a texture guy, so I do like smooth things, but I feel like if you're gonna do peanut butter, you need crunch. Am I wrong?

SPEAKER_03:

I like it. I agree.

SPEAKER_00:

Okay, good. We're gonna get along just fine. I think everything's gonna be just fine. All right, so tell us a little bit about yourself. Now, you have had um quite the journey on YouTube. First of all, let me ask you, is the channel that everyone knows you from your first channel? The first one you've ever done.

SPEAKER_03:

It's not, it's my second.

SPEAKER_00:

See, I figured not. And I didn't I didn't research that part, I just assumed not because it's very rare to have someone pop off kind of quickly, but then also it's not even just that. It's like the way in which you approach your videos either means that you either A, super studied YouTube before you ever uploaded a video, which most people don't, or B, had experience. So why don't you tell us about that first channel and uh the experiences you had from that before you started your current channel?

SPEAKER_03:

Oh boy. So yes, I started my first channel in July of 2021. So four and a half years ago. Yeah. Three and a half years.

SPEAKER_00:

Time's not real. Yeah. About four and a half years ago. Yeah.

SPEAKER_03:

Crazy, four and a half years ago. Um, and that was, I had I had no idea what I was doing. I did not grow up watching YouTube. Before that, I thought YouTube was you either are Mr. Beast or you were Emmer Chamberlain, or that's where you go to learn how to change a tire. And that's like all I knew about YouTube until I listened to a podcast episode featuring Ali Abdal. Oh, and you know, he's an incredible productivity YouTuber. And he blew my mind because that was the very first time I realized wait, you can teach on YouTube. You can educate on YouTube. And I had, I had no idea that that was possible. And from there, because like I've never been a particularly entertaining person. I don't think I'm particularly funny, but I've always been an educator at heart. So I thought, okay, why don't I just start a YouTube channel? I was already in the midst of trying to grow an audience on Twitter, as it was called back in my day.

SPEAKER_00:

I still call it Twitter. I don't call enough enough. Let's call it Twitter.

SPEAKER_03:

It's Twitter, it's Twitter. I will die on this hill. Um, but it was like especially Twitter back then. And I was attempting to grow an audience on there, but I was like, wait, if I'm already writing these like long-form Twitter threads, why don't I put some of them on video and kind of turn them into YouTube scripts and try it that way? So that was my very first YouTube channel. I really had no idea what I was doing. I was just learning, as I think most of us do, by just searching how to grow a YouTube channel on YouTube and going from there. And my first few videos were a smattering of like, I was trying to start a startup at a time. So it was a little bit of like startup education, a little bit about like internships because I just graduated from college as well. So kind of like, and my internship experience was a pretty big part of how I was able to get the opportunities that I did after school. So it's like a little bit about internships. But then everything changed when one particular video just hit, and that video blew up, and I think now it's over 600,000 views. Like it got a lot of views very, very quickly. And it was about a particular topic. Don't judge me here. It was late 2021.

SPEAKER_00:

Okay.

SPEAKER_03:

You might you might know where this is going.

SPEAKER_00:

Did you spinner? No, I'm just kidding. Go away.

SPEAKER_03:

That was earlier. Late 2021. Everyone was talking about these things called NFTs.

SPEAKER_00:

Yes.

SPEAKER_03:

And I didn't know what they were. And I was like, well, the best way to learn is by doing. So let's make an NFT collection just to see what all the hype is about. Because surely it's not as easy as you make an NFT and then you get a bajillion dollars.

SPEAKER_02:

Right, right.

SPEAKER_03:

So I made an NFT collection. I made a lot of mistakes. I didn't know what gas fees were. It was like a whole thing. And I made a Twitter thread about that experience. That Twitter thread blew up, made a YouTube video about that experience, and that YouTube video blew up. And the advice that I was given at that time was niche down to blow up. So I was like, okay, I guess this is what my channel is about now, I suppose. So I niched down and had like, you know, a couple of other like six-figure view videos right in succession right after that, which like led to some pretty like a lot of growth in the very beginning. But I burned out so hard and so fast because my own internal curiosity about the topic was sated after that one original video. So, like, you know, Q existential crisis, Q shutting everything down. Um, and that was the I guess experience of my very first YouTube channel.

SPEAKER_00:

So I'm glad you brought this up because I every time I talk to a creator, um, when we talk about content creation and and the type of content you can do on a channel, the one thing I always say is just assume whatever video you're doing is going to blow up and that's what your channel is going to be. Because inevitably, uh people will try things that are outside of their niche because they see they're trending, and then they'll get there. And I can't tell you how many creators I've talked to that have done that, and they're like, now the only thing I do is that thing, which I hate now, and nothing that I want to do works. And it's great that you literally saw that and you were in through that experience and in a in a positive way, as far as like a lot of growth in that. But yeah, at some point, if you're not deeply interested in that subject, uh, it becomes a job that you hate, which you can get those anywhere. I mean, there are, you know, there's people hiring all over the place for jobs you could hate. So that's not great.

SPEAKER_03:

100%. I feel like ever since that experience, when I was ever talking to my friends about starting a YouTube channel or like advising others, I would always say, yeah, it's okay to experiment, but a question that you should have at the back of your head is always if this video were to blow up, would I be happy about it? And if the answer is no, don't make the video. Don't risk it. It's not worth it.

SPEAKER_00:

It never is worth it. It never is. And I can understand for we have a lot of creators that that listen to this podcast, some that are very well-established, millions of subscribers, some that have thousands of subscribers, and then some that haven't even started a YouTube channel yet, which is interesting to me. I find I'm encouraged by that because people are now doing research before they start a YouTube channel, and I like that. So I love talking to those people. But by the same token, we see a lot of creators that are just trying everything and anything, just to get something to hit. And it I'm glad that you have experience and you can speak from experience and say, I've done that, I've been there, done that. Not as great as you might think.

SPEAKER_03:

100%. Absolutely. That was not a fun time.

SPEAKER_00:

So, what happened after that moment? You're like, okay, I'm kind of done with this. What made you consider doing another channel? And then how did you pick the topic and kind of what did you do there? What was what was the thought behind that?

SPEAKER_03:

Yeah, so I left that channel. At first, I don't think I it's it wasn't as as quickly as like a okay, this channel is done. I kind of started my uploads starting to get further and further and further apart before eventually I was like, maybe I just don't upload another one. And kind of took a big break from YouTube, rejuvenated myself, went back into the startup world for a while, but I really, really, really missed making videos. I was like, ah, this thing that I had never done before has become something that I've truly enjoyed. So I want to make videos again, but this time it has to be something that I could talk about for a decade and never get tired of. And because of that experience with burnout, I was like, alignment was very like forefront in my brain of like, I am not going to compromise on this alignment piece because I've experienced what that was like. So I made all of the lists of like, okay, these are all of my hobbies and all of my passions and all the things that I'm good at, and these are all the things that my friends say that I'm good at. And kind of throughout this soul search and period, the thing that I kept coming back to was ironically and a bit meta, but I was like, man, I love talking about YouTube. I love learning about YouTube. I love talking about YouTube. The thing that really lit me up was talking with some of my YouTube friends and just like masterminding with them and like breaking down each other's hooks and our titles and our thumbnails and just learning about storytelling. And I was like, dang, this is really, really, really fun. So what if I made a YouTube channel about this? And that's kind of how I started. And I was like, okay, well, I'm I'm not an expert at this. I'm not gonna pretend to be an expert at this because I'm not. But at the very least, this gives me something where I can learn about the thing that I really like and then package that in a way that I think is really valuable for others, in the same way that when I was starting out, a lot of these YouTube videos were so useful for me and so transformative to my own YouTube career. I was like, okay, maybe I can play a small role in that for others. So that's kind of how I started this channel.

SPEAKER_00:

And it seems like um you're kind of smart because instead of having one of your first videos be like, this is how you get big on YouTube, people are like, You have zero subscribers. Yeah, I don't believe you. You started with like uh uh what, editing uh for beginners, which is great. So you had uh experience with that, and it's something that even if you don't have any subscribers, you could still be an expert at, or at least um someone that could uh could give advice to other people and it's believable, right? You don't have to have subscribers to be a good editor. So that's smart. That there was a little bit of were you were you thinking of it in that way, or did it just kind of happen because you're like, well, I could talk about that.

SPEAKER_03:

Oh, 100%. So I actually started, let me pull up my channel real quick. I actually started my channel with four videos uploaded at the exact same time. So it launched with those four videos. And the reason why I did that was because I guess there's a couple of reasons. One, I think it gave like just like a bigger blueprint, like a bigger footprint. Like there's more opportunities for any one video to get discovered and then for that to get picked up. But also it's like creates a little bit more bingeability. So like if someone watched one video, if I just had the one video, they'd be like, okay, cool. Right.

SPEAKER_00:

Maybe never come back.

SPEAKER_03:

Exactly. And it's like I don't want to waste that potential. Versus if I have four videos, then if someone watched one and they liked it, they can watch another one and another one, they can maybe binge all four. And they can help get my views up, like I help get my subscribers up because I want to get monetized, and my watch hours up from the very beginning as well. So the first four videos of my channel were very much like, okay, how can I give someone, if they were to stumble across one, a really accurate representation of at least what I thought my entire channel would be right from the very beginning. And to your point, I was so scared. Travis, I'm still scared of people being like, oh, you know what you're doing. And I'm like, no. I don't think I ever know what I'm doing. But I was, I was so aware of, okay, one, this is a brand new channel. So there's zero credibility that I know what I'm doing. Two, the credibility that I have isn't even like, hey, I was a famous, like a rich and famous YouTuber before. It was like, no, I had some degree of success for me, but that's not everyone's cup of tea. Right. And so I very much thought about it in a way of, okay, what is something that I feel like I can genuinely talk about and that I feel knowledgeable about without trying to portray myself as something anything else than what I was.

SPEAKER_00:

Yeah, and that's smart. And I think the because it's always weird to me whenever I see like a new YouTube content creator who gives advice, start a channel, and I'm thinking, how did you start the channel with any kind of like proof that you can do what you're saying? And by the way, this stuff is not brain surgery, it's pretty easy. Once you understand a couple things, it's fine. Like I was a YouTube coach the first year I was on YouTube. That's ridiculous. That don't even make any sense. But then again, I'm obsessive about learning things, so it makes sense for me. But in general, I don't make I was literally telling people who had millions of subscribers what to do, and I didn't even have a hundred thousand subscribers at the time. It's like, what am I doing? So uh it's but it's not that difficult. Having said that, um, you know, the strategy that you gave is actually really smart. And I think any channel that has that wants to start off, because again, we have a lot of people listening who have not even started their channel yet, need to think about that. Like, what kind of value are you giving right off the bat that's believable? Now, it doesn't mean that uh I mean I quite frankly, probably most of the people listening to this podcast could start any channel and be a subject matter expert in like gardening or something. Like, like, how do I know just because you don't have subscribers, you're not a good gardener? You might be a great gardener or a great video gameplay. Like it doesn't, they're not directly connected. But what I like about this example is that it shows like the worst case scenario. Like you're literally on the platform, you're telling people how to grow, and you just started, and it's like, bro, but trust me, and that's that's a hard thing to do. So being strategic with your launch content, I always say three to four. I I'm 100% on board with you on that. I that's I've been giving that advice for years, it's a hundred percent correct. Um and having the different options for people to connect to your content is great. The other thing is, like, like you said, someone came to the one video, they don't know you're ever gonna upload again. There's literally no reason to subscribe or or to even check back on you because you had one video. Oh, cool, they came uploaded this video a week ago. They will probably never upload again because that is so common on YouTube. So it was really good that you did uh four and gave them at least a couple videos that make sense. Like if I look at this, I see editing tips, how to rank search, um, beginners guide to camera confidence and starting over on YouTube. So at the very least, worst case scenario, if I want like camera confidence and I really like that, I can immediately go to the editing video to see how to edit that right afterwards. Like it makes sense, like those connect. So you've you've created a natural bin session. If after those two videos, I just kind of like your personality, I'm jiving with you. I'll just watch the third one just cuz because I'm like, oh, I want to see more content from her. She seems pretty cool. So super smart. So after that first, those first four kind of went up. What was your experience of that? Now, when we first started this podcast channel, uh, a lot of the features that are available on YouTube now didn't exist. And I very distinctly remember uploading a couple of videos, and it got one impression for the first like 24 hours. Not view, impression.

SPEAKER_01:

Wow.

SPEAKER_00:

For four videos that were uploaded.

SPEAKER_01:

Wow.

SPEAKER_00:

Impression. Again, not views, impression. So, but what was it like for you for the first week or so of uploading? Because you had this other channel to have been pretty successful, and it was like starting all over again could be very humbling. What was that like?

SPEAKER_03:

So I will say a couple unique advantages. Yep. The main one was I did not upload this to no one. I will say, because I did have that little bit of like a Twitter audience that I was building at that time. And so I told that Twitter audience, hey, I'm starting a new channel. And so I was, I was able to, I think, like get my first maybe 100 subscribers just from that, which would which was great.

SPEAKER_02:

Yeah.

SPEAKER_03:

I did also very intentionally not tell the old channel that I was starting this new channel. I love that. Because I knew that like the the reason for starting over on a brand new channel versus just, you know, a lot of people asked me, Aprilyn, why didn't you just pivot that old channel that you had into something that you want to talk about? And it's like, because the audience is not the audience that I want. And I knew that there's no guarantee that any pivot is going to go successfully. So if I'm gonna take the risk, I might as well just take the risk on a like on a clean slate versus take the risk trying to pivot something else. So I didn't tell them at all. So even though I had maybe 22,000 subscribers who, you know, could have gone over here, I was like, nope, let's just talk to the core fans who are probably following me on Twitter who might want to do that. So I would say that's kind of where the start was. And from there, I was like, okay, that that was kind of my my first week. Let's let's upload this. I think the the like, you know, the couple people that I was able to bring that way, some were helpful, some are not helpful. I think like, as always, you kind of have some people who are like, okay, I can tell you that this is going on, but if you're not in my correct audience, you might send, you know, quote unquote unhappy signals to the algorithm. But I think I was also very intentional in telling anyone that I did kind of bring over here of like, hey, this is exactly what my channel is going to be about. So if you want to support this and support this journey and you're interested in this, go for it. But if you're not, don't subscribe just to subscribe because I don't want you.

SPEAKER_02:

Right, right.

SPEAKER_03:

Because I don't need that. And like the whole point of starting over from scratch is so that YouTube can do its thing and finding my people. Yeah. So yeah.

SPEAKER_00:

So good, so smart. And really, um, I the funny thing is, is people forget that YouTube invests hundreds of millions, if not billions, of dollars, in trying to get the algorithm to work to find new viewers. So why not help that part of it? And believe that they are actually spending money to help you. I mean, really, they're helping the viewer, but in a way, they're ending up helping you. So trying to do all these other shenanigans and stuff and hoping that like you put in the right keyword and it's gonna work, yeah. It doesn't work that way. So I love that you you just kind of committed to that. So um, you know, 100,000 subscribers in I mean, obviously you're above that, but I I want to focus on 100,000 and about 40 videos or less, which is a ridiculous number. Like 100,000 subscribers with about 40 videos, I probably maybe 30, I don't know. That's wild. That's crazy. Where was the tipping point where things started to really catch on and pick up and what were your thought processes behind that? Because it's not like you upload every day or anything.

SPEAKER_03:

No, very far from it. So to talk about how I got to 100,000 subscribers, we have to first talk about how I got monetized. Because, you know, you have you have to start there, right? You need to get monetized first, or at least, you know, you hit your 1,000 subscribers, 4,000 watch hours. And I, dude, starting from scratch, it was it was humbling, you know, even though it technically wasn't from scratch from scratch, still starting with 100 people, humbling. Yes. And there was a lot of fear in my head as well of like, how can I even say I can talk about this if I'm not able to do it successfully again? Was the first time a fluke, and just you know, all of those concerns that you have and those, you know, those fears. And yeah, it was hard. I so my strategy from zero to monetized was as follows. One, as we talked about, upload with four videos. After that, I uploaded weekly. I upload every single week. And I was working with an editor at that time, which was the same editor that I had used for my previous channel. And that happened for Few videos, maybe like, I don't know, I want to say 12 maybe videos. And then after that, I was like, this isn't working. I have been at it for I think I was, I think that was maybe three months into it. I was uploading weekly, and I was like, I'm not growing nearly anywhere as quickly as I want to be. If anything, my views are going down from my first four videos. And like, that's not where you want to be.

SPEAKER_02:

Interesting.

SPEAKER_03:

So I was like, okay, this isn't working. Let's change strategies. And that's when I started on my 90-day monetization challenge. I was like, okay, I'm going to declare publicly, I am going to do everything I can to get monetized in the next 90 days, in the next three months. And my strategy at that point was let's ramp up uploads. Instead of uploading once a week, let's upload three times a week. And I know, I know. And the goal was, okay, let's do two normal videos and one build-in-public video where I kind of, you know, I'm going along this journey, let's share that. I'm a big believer in the power of getting people to root for you.

SPEAKER_02:

Yeah, I love it.

SPEAKER_03:

And I think that there's there's a lot that comes from just putting yourself out there and just giving people something to root for. Those challenges are just, you know, and even if they're community posts and not actual videos, like those can be huge. So it's like, let's, let's, let's make this a thing. And that was the goal. I did that for the first two weeks. And after that, I was like, oh, this is too much. But specifically, I remember I was trying I was making a video about kind of like some of Mr. Beast's top advice. And there was one particular interview from Mr. Beast, something that he said really like uh resonated with me, which was he was saying that a lot of mistakes that small YouTubers do is they make so many videos one after the other, after the other, after the other. They're not really thinking about how they can improve with every video. And I was like, wait a second, I have gotten to the point where I think in the first few videos, I was like improving, improving, improving. I also took back my editing myself again from my editor because I was like, the only way I can do this as quickly as I am is if I don't have that turnaround time, if I just do everything myself. So I had taken all the editing back in myself. I was learning a lot, but then I reached a kind of point where I'm like, I can look at my video and see things that I would improve if I had more time, but I'm not giving myself the time to be able to improve them. So then this quantity is actually hurting me because I'm learning things that I don't have the time to be able to implement what I'm learning. And so at that time, I was like, okay, let's slow down. Let's go back to one upload a week, like one main upload, one like side upload a week. And I kind of did that for a couple of times and I was like, there's this one other video that I'm really thinking about. It's gonna take me a little bit longer. I spent two weeks working on that single video. And that video ended up being the video that was my big break on my channel. My now my most viewed video on my channel, over 1.4 million views. And Travis, it was so funny. This was also like maybe two weeks before Vid Summit, and it was my very first vid summit that I was going to. I think this was in 2023. And I remember it was two weeks before, and I had I had, I think I had less than a thousand subscribers, and it was just like it was a couple weeks before Vid Summit. And I was really nervous for it because I'm like, this is my first Vid Summit, and I had really wanted to go, but I was like, is it even worth going if I'm so small that I feel embarrassed to talk to anybody because I feel like no one's gonna take me seriously? And I was DMing my friend Jake Thomas, um, who does lots of like title stuff for you um with YouTube, and I was like, hey Jake, do you think it's possible for me to go to Vid Summit with 10,000 subscribers? And he was like, Well, your next video really has to be a banger. And I was like, it will be. And I walk into Vid Summit my very first day with I think like 11,000 subscribers, um, which was crazy. It was crazy that it all just happened like that. But yeah, that was that was the video that was my breakup video. That was the video that got me monetized. And I think that was kind of the turning point for me in my road to 100k.

SPEAKER_00:

What was it about that video do you think connected so deeply with people that they wanted to watch it?

SPEAKER_03:

I think that video, there were a couple of main things about it. The the biggest one that I have to talk about first is the packaging and specifically the thumbnail. That thumbnail, it's I've seen so many people do their version of this thumbnail format since the making of this video. And that was really interesting to me because that was the like one part of the video that like I I had I had almost no inspiration from. I had never seen a thumbnail like that before. Oh, really? I think that's super rare because most of the time, I'm sure you give this advice as well. I do as well. It's like, okay, find outliers, find videos that have worked really well before, put your own spin on it. And this is part of that video. I'd say that video, I took a lot of direct inspiration from this video from John Dorman that he did at the time that I loved. And it was like, I think it was like how to make a killer YouTube video to blow up your channel or something along those lines. And I loved a lot of the style of his, I loved like his way of speaking, and I loved that framing. And so I was like, okay, what if I do that? But just talking about intros. Why intros specifically? Well, in a previous video about how Mr. Beast solved YouTube, one of the most viewed parts of the video and where I had a lot of comments, like aha comments from, was specifically when I was talking about how Mr. Beast approached his intros. So I was like, okay, it seems like a lot of people are interested in intros. What if I made an entire video about intros? So that's kind of where the topic of that came from in the angle from the outlier inspiration. And then the, I would say, novelty and remarkability of a thumbnail format that I had never seen before, and that I had certainly never seen the YouTube strategy niche before. So all of that kind of came just perfect storm of that particular video.

SPEAKER_00:

I love it. And the packaging can be so important. Uh, you went over a bunch of things we've recently talked about in a podcast episode, so that's great. And also, for people who don't know, so here's something else you might not know, Apriln. Uh, we take for granted some of the jargon in uh on YouTube. I know this because I've gotten emails about it. For example, one of the very first emails we got when we did the podcast was uh they didn't know what one of ten meant. So I'm gonna say that outliers is maybe something that people don't understand. So let's just say that real quick. And by the way, if you want to see some great outliers, you can install the VidIQ tool. I know you probably already know this. We have a great outlier tool. Outliers are the videos that do happen overly normal, uh they exceed the normality of any particular channel, usually a lot more videos, some 10 times, 100 times of views or whatever. We have a tool that actually does that. There's a link in the description below and in the show notes. Download that for free and find out what outliers are in your niche. And figuring out outliers are really important, especially for smaller channels. So I don't necessarily look for Mr. Beast's outliers. I look for channels that have like 2,000 subscribers and 30,000 views. That's what I want because they fought against the algorithm basically in so many ways to break out. That's a bigger breakout than like Mr. Beast getting 100 million views. At this point, that's normal for him. But a 2,000 subscriber channel getting a 30,000 view video, something must be really catchy about that. Title thumbnail topic, something about it is really interesting to catch on. So definitely keep an eye on your niche for that. You should definitely be the expert in your niche. I love that. Um, and I guess finally, uh, before we get into some of these other questions, what if you were able to go back in time? Oh, April Lynn, listen. April Lynn of about to click publish on your very first four videos on your channel. I got some advice for you. Blank. What is it? And this could be from your your experience. It doesn't even have to be like do this, it could be like expect this. Uh whatever you think that April Lynn needed to know that she didn't know. It would be great to have known.

SPEAKER_03:

I think I probably would have said stay with it. There were so many times over the last how long has it been now? Two and a half years since starting this channel where I seriously considered throwing in the towel. Because like it's hard, it's hard, and videos aren't doing well, and you're pouring so much time and effort and energy. And, you know, I was pretty much full-time on YouTube since the very, I mean, since the very beginning of this. Like my my my journey, I will say, is very unorthodox. Like I left my Wall Street job. I had about like a year of runway myself, and that's when I started my first channel. But when I started this one, yeah, it's like I didn't have another full-time job behind me. Like I was doing this full-time. And the very first year I made, I think, like top line. So this is before expenses or anything else. I think the channel brought in$33,000.

SPEAKER_00:

That's before taxes. Before taxes, before that's another thing, by the way, people who aren't monetized don't realize this. They don't tax your income. I mean, you you're gonna have to pay taxes on it. But when she says$33,000, she means that's what she got gross. Uh, you need to hold back your taxes. This is something that people don't talk about enough. Yeah. And people go into this thinking that what they got paid from YouTube is what they get to keep. No, nah, bruh. No, nah.

SPEAKER_03:

No. And that so that that that was like all in in terms of all revenue sources. That was AdSense, that was sponsorships, that was affiliate, that was everything. And that was devastating to me because I was like, man, I left a Wall Street job for this. Like this, this was the thing. And that fear of, oh my gosh, like, is this you worked so hard for so long for less pay than what you would have done if you just stayed in your nine to five. And there were so many different times. I mean, like logistically thoughts of giving up, I think emotionally thoughts of giving up, friends coming, friends leaving YouTube, and just all of that doubt and uncertainty. And I think if like if I were to go back to like baby April in as she was uploading her first four videos, just like stay with it because now things are beyond my wildest, wildest dreams of where anything could have ever gone. But it's definitely not easy and it's definitely not linear.

SPEAKER_00:

Uh it's exponential at times and at other times negatively exponential. And it's funny you say this because we had a guy on recently, um, Robin from Nomad Push, an incredible channel. I love that channel. And he said the same thing. Like, I mean, his channel is absolutely exploding now. But you know, he had moments where he was like, ah, you know, maybe I should just quit this. You know, like this is not working. And I think we all have. Even when we're at even when we hit quote success, that can still creep up. And I just think that it's something you should be prepared for as a human being, because unlike a I love every time I say this, people will pop off. Um so I'm gonna give you this example. Imagine going to work at your normal nine to five, and they say, We need you to work uh 80 hours this week, but you're only gonna make the same amount of money as you did last week. And you're like, uh okay. Is it gonna get better next week? It might get better next week. So you do your 80 hours, you got paid just the same amount. You're like, my gosh, that was rough. You come in the next Monday, they go, We're gonna need you to work 120 hours, and you're gonna make half of what you made last week. Oh, and by the way, on Tuesday, you're not getting paid. Uh what? You're not getting paid for Tuesday either. What? So this is YouTube. This is copyright claims, this is algorithm not giving you what you hope you would get, this is CPMs changing out of nowhere. This is what YouTube really is like. Like that's the real thing no one talks about. If you ever could experience that in your regular life, you might understand how difficult it can be on you know YouTube. Um and of course, sponsorships can help that out or whatnot. But a lot of people we're we're talking to aren't quite at the sponsorship stage yet. So I just think it's something you need to understand that it's it's great when you get there, when you kind of quote arrive, but it's never over. There's it's it's not over. Like even for you now. What would you say like your your kind of biggest obstacle, maybe even mentally, is uh for where you are now?

SPEAKER_03:

Travis, literally just this last month, I've had like a huge existential crisis. One of the biggest that I've had since starting this, of even like, is this for me? This is the right career path. Should I stay at YouTube strategy? Like, all of that, all of that. And I I'm in a much better place now. Um, thankfully, a lot of a lot of good thinking, but it still happens. And I would say actually, this this might be really interesting for people who are just starting out. So this year, I kind of low-key achieved all of my dreams, um, which is very, very cool. Like, how often do you get to say that? And, you know, I'm looking at like my vision board that I created before, and it's like, man, everything here is true. I was even trying to create a new vision board and I was like, I don't even know what to put on here because everything I could think of, like, I already have. And at first, it felt great. It felt amazing. I was like, yes, I've done it. I've proven this to myself, to my parents, to others. Like, I, I, I did it. I, I mean, for the first time in my life, I felt successful, which I mean, I think that there's like a range to success for sure. But I feel like I like, I finally got to the point of that lower range of success. Well, I'm like, oh, I feel successful. It was also like the hardest year of my life. It was the most stressful year of my life. I felt like I was a worse friend and a worse partner and a worse family member. And what I didn't expect was towards the end of this year, all of my motivation to create died. Like it was gone. I I and I was like, I was like, where is this coming from? And I thought for a long time about this. And what I realized is sure, when I started this, I started this for passion and for love of the game, but there were a lot more external motivators that I was relying on than I realized existed. And so when I got to the point where I was like, oh, I feel successful. More money doesn't really motivate me anymore. More subscribers doesn't really motivate me anymore. Even like more status or recognition among my peers, I feel good about. That doesn't really motivate me anymore. And I realized, what does motivate me now? If all of these external motivators that used to motivate me no longer drive me. And that's when I really wanted to have to go back and like, okay, what are the internal motivators that are here? Like, why, apart from all of that, why do I want to do this? And really like peeling back the layers and getting back to that internal why was the thing that kind of pushed me out of the existential crisis to like continue going. But I just think that that's really important because I think that if you just get started purely for like the external motivators, then maybe one day you make it. Maybe one day you do do it. What comes after that? I don't think people ever think about that. They're like, oh yeah, I'll make it and then I'll live happily after ever after. And it's like, no, you'll make it, you'll feel great for a couple of months, and then afterwards you'll be like, crap, there's no reason for me to do anything anymore. And then you're gonna be really sad. So I think it's like just if as long as you have that internal why from the very beginning, even if it gets buried sometimes, as long as it's still there to uncover later, I feel like that's one of the best things that you can do for sustainability long term.

SPEAKER_00:

I mean, you literally explain some things that have happened to me in my content creation uh journey as well. Like a lot of the the uh the motivation stuff stopped uh for various reasons. I certainly had to hit all the things that I had wanted to hit initially. And um, you're right. Like when you when you get to top of the mountain, then what? There's you're looking down at the mountain, you go, okay, now I gotta get down from the mountain. Now when you're at the bottom of the mountain, you're like, I don't want to climb any more mountains. I'm too old for this. I don't want this. Um you need to internally come up with like new motivating things. It could also just be your viewership. I think my viewership, the only reason I ever upload any time at all ever anymore, other than for VidIQ, is because someone will say, Hey, we have nerve for me to want like, okay. I mean, all right, I'll do it. But I and I but the thing is internally, I want to want to do it. That's very difficult to to and I'm still struggling with it personally. Like I on my personal stuff, I actually still struggle with that. So it is it never really goes away. People are like, well, what if I get to 100,000 subscribers, I'll be great forever. No, you won't. No, you won't. You think you will, but you won't. Um yeah. So what do you think is the most um common small creator problem that they're creating for themselves? In other words, they think something is true that may not be as true, or they're holding themselves back by thinking this. What is that general thing? It doesn't have to be hyper-specific, it can just be like a feeling.

SPEAKER_03:

Yeah, I guess I'll I'll I'll give you one example. I would say like one one case that I typically see a lot. And it's specifically related to like niche or what people's videos are about. And I get it. I I think that there's this push and pull between, oh, like I want to experiment, I want to figure out what I want to do, but then also the like, okay, I want to do what works. And I think I see I don't really love using the word niche because I feel like what is niche? Niche is a little a little bit nebulous. I like using the term lane, which for me is a combination of three things, which is your audience, which is like who you're making videos for, your value, so like what value you're providing that audience and your format. So like how are you providing that value to that audience? And those combinations of those three things I like to call your lane. And the mistakes that I see a lot of small creators make that are holding them back are either they are changing their lane way too quickly, where every single video almost is like a completely different lane. Either they're significantly changing a type of value or significantly changing their audience or significantly changing their format. And it's like, okay, if you change your lane too many times, then your audience is not going to be able to predict who videos are for. They might watch, they might like one video, but not like the next, which means that they won't watch the next, which means that you're not building momentum. So that can really hold people back.

SPEAKER_02:

Yep.

SPEAKER_03:

I feel like a lot of people know this. But the other thing that I really see is people not changing their lane enough, where they'll make the exact same type of video over and over and over and over and over again. And then they'll be like, hey, I uploaded consistently for a year and I see nothing. And you look back and it's like, every video you made was the exact, basically the exact same thing. And it's like, okay, there's no, I like to say that every video should be either different or better than the one that came before it. And so you either are choosing your lane. It's like, okay, let's make it better, better, better, better, or you're like, this lane isn't working. Let's try a different lane. Let's make it better, better, better, better. So I think like those are the two fault points that I see a lot of small creators make.

SPEAKER_00:

Gosh, I love that. So good. So good. Never heard anyone say it like that. It's really, really well done. Um, we have a couple of questions from I think one's just a comment, but a couple questions for people who email. And by the way, if you're listening to the audio podcast, you want to send a question, sometimes I'll answer, sometimes I'll have someone else answer. You can do that. If you're listening to the audio podcast, there's a link in the uh show notes that allows. You to text message us, and this first one actually is a text message. Uh, I believe it's oh no, this is an email. Email the boost at videoik.com. Uh, if you want to send us an email. This is from from Chris. Hey, Travis, you've read out many of my emails before it, but this is different. I enjoyed the podcast with YouTubers with the YouTubers recently. Like, look at this, like April. We're doing every now. Hey, let's go. And thought to myself, for a channel that's aimed at early creators, I don't think I've seen you cover stage two, 1,000 to 5,000 subscribers much. Took me 18 months to get to a thousand subscribers, and then another year to get to 2,000, and then another year to get to 3,000. Now, before I read more of this, that's very common. And sometimes it takes three years to get to 2,000. So it just depends. Everyone's journey is different. Then I did three months with Vid IQ coaching, and I'm at 3,500 as I write and climbing. That's great. That's I mean exponential growth there. That last half thousand has taken me two to three months, so go coaching has really helped. So I'm putting myself forward to chat with you on a podcast. First of all, I love shoot your shot. I love the shoot your shot option. I love that. I understand what you present may need content-wise, and I feel like I've been through it. The random titles, the pivot from Minecraft and games to DD content. I butted up against some coaching advice before trying it and had seen it work. Anyways, yeah, I'd love to help those um who clamor for 1,000 subs. So I brought this up because it's not really a question, it's more like shoot your shot for a couple reasons. Number one, I think small creators think that they can't collab with uh larger channels or larger um industries just because they're smaller. And Chris shot is shot. Next year, 100%, we're gonna do things just like this. And Chris, I'd be more than happy to have Chris on. So sure. Um, secondary, and by the way, my first year uh on YouTube when I didn't have hardly any subscribers, I was subscribing with or I was collaborating with multi-million subscriber channels. Not that difficult. We've talked about it before. Just be have a good value prop for the person, a good way to approach, be nice, it's fine. But what I think is important here is he does bring up a really good point. And even internally at VidIQ, we talk about this a lot. Like, who are the people that need the most kind of help and stuff? And so many creators want to get to 1,000 subs. And once they get to 1,000 subs, there's this kind of middle part he's talking about, one to like three to four thousand subs, where you're like, okay, well, what's the next level? In some ways, there isn't a next level, but in some ways, in some very real ways, there are. There is a next level. What would what is your general advice for these kind of level he what did he call it? Level two uh subscribers, one to five thousand subs to get to like 10k, because that's a really cool number.

SPEAKER_03:

Yeah. Okay, so I think that once you made it to 1,000 subscribers, you are doing some things right, which I think is really important to acknowledge. Like, okay, you've probably found some amount of like audience or like lane that you have like lashed on to. You're like, okay, this is the audience that I like to consistently deliver to. This is the value that I feel like I'm consistently delivering. This is like the main format that I'm trying that I think like really gets across to people. And probably if you've gotten there, you are you, you know, you've been relatively consistent. You've been showing up enough to get to this point, which I think is amazing. When I talk to people around that, like kind of like between like the one to 10k range of like, okay, how do I get to that point? Typically it's about slowing down a little bit on the quantity, which seems a little bit counterintuitive intuitive, but it's kind of what we talked about earlier. Of if you've kind of got this, like, if you're kind of in this rhythm, you're like, okay, I'm doing these types of things, but all of my videos get like the same number of views and I'm not really growing, there's probably some like growth potential that is there. And there are probably a number of like low-hanging fruits when in terms of like pretty substantial video quality increases that you can try. I think I would start to really, really, really intentionally start thinking about how can we make my videos better? Like, what are the things that are holding me back? What is it better? Personally, like, how do I do that? Well, kind of two main things. One, after every video I upload, I do this post-video reflection where I look at it and it's like, okay, how did I feel about this video myself? Like before I look at the analytics and get biased by what other people have to say. Like, how do I personally feel about the quality? How do I personally feel about like how I edited this? How do I personally feel about the script? How did I first personally feel about you know different elements of this video? And then go, and then then I'll go ahead and I'll take a look at the analytics. And I'm like, okay, now like based off of that, what do you what is it, how does it seem like they are reacting to this? And I'll write down this this little post uh video reflection. Then based off of that post-video reflection, what is one thing that I want to like really specifically focus on improving for next time? And these little like skills, they don't have to carry over from video to video to video. So for instance, one time I might be like, okay, this is like a new type of B-roll shot that I want to experiment with. This is like a new type of shot that I want to have in addition to like my talking head that I want to try. And maybe the next video I'll try it. And maybe it's like, great, I want this to become part of part of my staple style where every video of mine I want to have this. Maybe I'm like, that was fun. I don't think I really want to do this again, but at least like, you know, it's like a new tool added to your tool belt. And I think like that's really what I would do to get like one of probably many things, but one of the main things I would say to get to that 10K is like really intentionally improve. And if you're getting to the point like I did kind of when I was on my journey to even monetization, of like, oh, I can identify things that I want to improve in the video, but I just I don't have the time to be able to implement that. That's when I would slow down. And I wouldn't worry too much about that. I think some people are scared of like, oh, if I go from one video a week to one video every 10 days, then I'm just gonna slow down and I'm never gonna upload again. Like everything's gonna be awful. And I don't think that's necessarily true. I think in my own experience at least, there's been a lot of, okay, let's slow down to learn new skills. Yeah. And then those skills that used to take me five hours to do now only take me 30 minutes to do because I'm better at it. And then I can even go back to my like original upload speed, but with a bunch of new skills that I now know because I took the time to learn them. So that's probably the advice that I would give.

SPEAKER_00:

And your content is leveled up and people will notice more views, more impressions, more all the great things. And then you're famous. All right. Uh, we'll do one more email for today. Um, it again, it's the boost at videoq.com. If you would like to send us an email, and every once in a while we might pick you. We get a lot of emails, and sometimes I have to edit them down because people like to send long emails. And by the way, I read them all, I love them. I'm not asking you to necessarily edit them down, but just know that I'm I I gotta pick what I can put on the thing. I can't fit everything in. This one's from Jeremy. Hey, Travis and Friends, that's you, by the way. Uh, I know you did an episode a while ago about working with sponsors. I'm at the point now where I'm getting sponsorship deals that I'm thrilled with, but I'm worried I'm not being as valuable of a deal on their end. This is interesting. Here we go. I want to ensure a win-win collaboration where they see the value in collaborating. We can work together multiple times. I recently had a collaboration with a smaller brand, and after a month I shared my analytics and asked how the collaboration went for them. Now, before I finish reading this, that's awesome. As a content creator, that's a great thing that a lot of content creators don't do. They're like, give me the check, I'm out. What this person, what Jeremy's doing, I love, is trying to connect with the brand so they'll want to come back and go, you know, it was very easy to work with Jeremy. Not only that, he checked in on us. Like, that's awesome. I love that. Uh, they only had two users pay for their banana, despite my video performing pretty well and me incorporating the brand several times throughout the video. The brand was also an excellent fit for my audio, uh, for my audience. Uh Duolingo style coding app for an audience of aspiring game developers. I feel I lack the confidence in the value I bring to the table, but I want to be confident when proposing my rates to brands. What are some practical ways to incorporate a brand into your videos in a way that actually helps the brand acquire new users so the brand keeps coming back for more? Thank is always that's a great question. By the way, we have some of the smartest listeners on the planet, and they ask smart questions. It's a great question. It's not a how do I get more subscribers? It's like, look, I need this thing to work out. What are your thoughts as you read that?

SPEAKER_03:

I think same as you. I think it's it's amazing that Jeremy is going back to the brand and sharing analytics and asking how it went from them. I do think that like the the point of like two paying users, that tells one part of the story. So if you typically think about the flow of a viewer to a paying user, they go through a couple of hoops. One is what is the like click-through rate that is there? So when you have your link, your unique tracking link, how many people are actually clicking on this link? Typically, this link brings them to some sort of like page, maybe it's a landing page, maybe it's a checkout page of the product or brand. And then of those, maybe there's even like a free trial or something else. It's like, okay, how many people convert to a paid trial? Oh, like a free trial from that? And then maybe of those, how many people convert from a free trial to a paying user? And if you can, not every brand will be very open with what those numbers are, but I've worked with a lot of brands who give me a lot more transparency, even if like, even to the point of like setting me up with my own affiliate link, even if I'm not getting a cut just so I can like see what the little like what the click-through rate is. And that really helps. Because then I can understand maybe like, is the problem because I'm not driving enough traffic to their page? Or is there a big conversion problem where I'm like, hey, like I'm giving you all of these people, but once people are on your page, they're not converting into paid users. Maybe they're converting into free trials, but they're not converting from free trial to paid user. That's good information for the brand to know because then it's like, hey, something in your product is probably turning people off. They're trying it and then they're leaving. If people, if you're getting a lot of people to that page, but they're not converting into paid users, and it's like maybe their their onboarding flow or their checkout process is flawed. They're like leading people through those cracks. There are even things that you can do to like work with a brand. So one thing that I've done is they had like a unique landing page for my unique link where I even had like a little video from like from me on that page being like, hey, like, you know, this is in Berlin. And that could be nice, even if it's like written or not like an actual video, because that can help people maybe convert once they've clicked. But if it is a problem, so I guess like that's those are that's one thing I would say is if you have like this problem of only two pay users, it might be worth checking with the brand of like, okay, like how many people clicked, what does that funnel look like to identify where in this process is the problem?

SPEAKER_00:

That's one.

SPEAKER_03:

Then two, thank you.

SPEAKER_00:

So smart. By the way, what you just said is so true. And Jeremy, think about this for a second. Your job, what they're paying you for, is to get eyes on their site and their link. You are not in charge of converting them once they're there. If they messed up the link or messed up the marketing, that's not your fault or your problem. They are paying you for access to your audience. If you have provided that, great. But what April Lynn said here was really smart. If you can get the metrics to know how many clicks you're actually sending, that's actually what your success really is. Like it would be great to be able to go to another brand and go, yeah, I gave me this many sales from this other company, but really you need to say, I sent 10,000 clicks to that website. If they only got two buys, that's not your fault. That's their fault. So I love that. Keep going.

SPEAKER_03:

Yeah, and I and I will say there are different things that you can do to help each part of this process. So for instance, let's say you have a lot of people clicking, and I I know you decided, like, okay, it's it's not your prerogative to like help people convert. I will say there are things that you can do to help people convert. So for instance, you could work with the brand and say, hey, can we get my people a discount code if they sign up through my link? And then it's like, okay, then they have a like a reason to go ahead and like take an action based off of a link that they see because they think, oh, like this YouTuber, this link will give me 20% off. I've been thinking about it. Maybe this is something that I do. So giving them like giving the viewer more of a benefit to go ahead and like click through and to purchase can help with that conversion. Um, I will also say, in terms of how you integrate the product into your video, my stance on this has actually changed a little bit over the years. At first, I'm I was very much like, oh, like bake it into the video as much as you can. So I'm a big framework girl. I love frameworks, I like, I love putting things into frameworks. And so when I would do a brand deal, typically I would try to like have one of the steps of the framework be something that opens up a problem that the brand then comes in as a solution for. And it was great for conversions. It's like it's very, it's very unskippable. Like, okay, if you skip that part of the video, if you skip that brand deal, you skip a really important part of the framework. You're like the missing part of it. So people like to do it. That's what I used to do. Now I'm actually interested in your take on this. Now my thoughts are kind of changing, and this may be getting a little bit technical, but it's because of what YouTube is introducing with dynamic brand integrations.

SPEAKER_02:

Yes.

SPEAKER_03:

And the problem with really like deeply baked in integrations like that is that it makes the brand deal much more embedded. So it makes it much more difficult to swap out that brand deal or take it out of your video. And when we're moving into a world where there are a lot more opportunities for more creative brand deals. So, as an example, let's take it back. I know we just threw a lot of words out there. So, what is a dynamic brand integration? Um, YouTube is coming out with this feature next year, I believe, where let's say I'm talking in this video right now, and and and we stop, and Travis says, This video is sponsored by, I imagine it would be VidIQ since we're on the VidIQ podcast.

SPEAKER_02:

But probably yes.

SPEAKER_03:

Yes. Okay, perfect, great. Um, then let's say later on, this other brand comes and they're like, hey, we would love to have a brand deal on your channel. Instead of Travis needing to have a brand new video with kind of talking about that brand deal, he could have the technology, the software to pull out the brand deal in this very video, even though it was already uploaded, and put in one of the new brand. And again, maybe for this podcast, because the entire podcast is sponsored, it's less of a thing. But for a lot of us, when we work with a lot of different brands, that can be something that can work a ton. And now I'm getting a lot more creative with my brand deals because I'm saying, hey, before just like I'll talk about you in this video when I get this amount of money. Now I'm putting like end dates on this of like, okay, you want to be in this video, you can be in this video for the first 30 days. You can be in this video for the first 90 days, you can negotiate that, and then you can take it out. And even if you get to a point where you have a really big back catalog, you can be like, hey, we can put you in this new video. We can also put you in all of these old videos too. And this kind of opens a lot of doors for new deals to come in the future and a lot more opportunities, which is why it becomes trickier to be like, okay, I'm gonna really intentionally bake in the integration, this specific integration to this specific video's content, because in the long run, that could end up hurting you and the opportunities that you can bring in.

SPEAKER_00:

Yeah. Actually, when I did the interview with Speed, they they have a very big concern about that. I mean, they're a million and a half subscriber channel who makes a lot of money through sponsorships. So it's very something they're very like, they're like, Travis, do you know anything more about this? And I'm like, no, I don't know anything about it yet. They're like, they want to know immediately because it's gonna affect them. So it is interesting. Um, and we'll definitely talk more about that in the year, especially after they release it and we get an opportunity to kind of play around with it. I'm sure we'll have a bunch of content for that. Having said that, April Inn, you are incredible. You did it. You came in, you crushed it, destroyed it, and now everyone loves you. So now that you're loved by all the vid iq people, the vid-eye crew as we call them, we shall duff the April in Q. You are now April In Q. You're one of us. You're one of one of the Vidai crew. Uh, you're welcome back anytime you want to. Obviously, if you're listening to Apriln for the first time, you're like, I like her, I want more of her. Well, I'll leave a link in the description and in the show notes so you can find out more about Apriln. She has uh some some interesting offerings. Matter of fact, uh, why don't you go ahead and shout out uh what do you like to do for uh for a little extra non-adsense cash? What's the latest thing that you need to talk about?

SPEAKER_03:

Something that I'm planning on launching next year, actually. It's not out yet, but maybe by the time you see this, there'll be an interest form potentially on my bio. Absolutely. Um I am doing a 90-day challenge. So it's basically a 90-day curriculum of getting clarity, building momentum, and making the video that you are most proud of. Um, so if you're interested in a like 90-day challenge to grow your channel, check that out.

SPEAKER_00:

I I'm not gonna lie, 100% guarantee. There are people listening to this that want that. Because the last time we did something similar to that, there was a lot of interest. So you might have just caused people to be like, okay, I want it now. So now you got to get it done quicker.

SPEAKER_02:

Oh boy. We're working on it.

SPEAKER_00:

Love it. Anyway, we'll have links in the description and show notes. And of course, thank you for watching. And if you're on the YouTube channel, feel free to hit subscribe if you like. If you want to come back and see more, we have tons of interviews in the last couple of weeks. We've crushed it on some really cool interviews. We have some new ones coming up. And if you're listening to the audio podcast, we only accept five star reviews on Apple Podcasts. So uh, you know, we're a little hoity toity here. We accept only five stars. So if you got a five star review for us, go ahead and leave us one. And we will see y'all in the next one.