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We break down how to grow on YouTube by thinking like a viewer, from using the collab feature without breaking the promise to designing for lean-back TV audiences. We also answer listener questions on mixed-format channels, browse vs search, accessibility, and naming your channel.

• why the algorithm serves viewers, not creators
• how to use the collab feature to meet expectations
• where collabs fit in your content mix
• TV viewing habits and lean-back packaging
• AI upscaling and higher-res thumbnails for TVs
• playlists and targeted end screens for binges
• browse vs search and “scary” analytics
• separating podcasts from produced videos
• accessibility cues that boost retention
• naming a channel for memorability and growth

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We dig into YouTube’s AI push, the underrated power of the new collaboration tool, and why understanding human behavior beats chasing algorithm lore. Listener questions take us from reptile care positioning to audio-only let’s plays to the collector mindset that turns variety into a focused channel.

• AI-enabled creation vs policy enforcement tension
• Collaboration tool benefits and onboarding friction
• Entertainment vs education packaging for animal niches
• On-camera energy: the 130 percent rule
• Audio-only let’s plays limits and visual repackaging
• Titles that trigger curiosity through specificity
• Collector through lines that enable channel variety
• Search intent, answer-first structure, and personality layering
• RPM realities for shorts and likely AI feeds
• Hype feature timing and practical CTAs

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We put YouTube’s new Collab feature through a real test and watched first-day impressions jump from 2,800 to 58,000 on a new channel. We dig into analytics, tradeoffs, and how smaller creators can partner smart without changing their format.

• How the Collab feature expands distribution into partner subscriptions and browse
• Why launch timing matters more than retroactive collabs
• What to expect when CTR and AVD dip but total watch time soars
• Practical steps for small-channel collaborations and shared analytics
• When to separate education from entertainment to avoid audience confusion
• Diagnosing big impression drops with traffic sources and seasonality
• Using AI to lift scripts, audio, and ideation without losing your voice
• Positioning in saturated niches and when identity should inform branding

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We grapple with AI’s blurry line between prompting and creating, then dig into practical, grounded tactics for pivots, thumbnails, and growth that hold up under pressure. Along the way, we unpack niche strategy, device behavior, and how to build repeatable “luck” on YouTube.

• creator vs prompter with AI ethics and friction
• pivoting a monetized reaction channel into parenting
• leveraging a unique life story as a moat
• why inconclusive A/B tests default and what to do instead
• when to stop testing and enforce visual consistency
• YouTube variance vs luck and how skill compounds
• packaging tiny niches for broader curiosity
• translations and auto-dubbing realities
• TV vs mobile: lean-back design and length experiments
• experiment scope: three to five videos before judging

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We break down why Sora 2 feels like a before-and-after moment for content creation and what it means for tools, creativity, copyright, and trust. We push past hype, share where lines get crossed, and map practical ways to adapt without losing your voice.

• what sora 2 is and why it matters
• prompting vs creating, and where tools end
• lowering barriers and rising competition
• “ai slop” definitions, intent, and quality
• accusations of ai use and proving human work
• likeness, consent, and ethical red lines
• copyright risk, parody limits, and safe uses
• practical workflows: b‑roll, editing, ideation
• misinformation loops and fact-check habits
• what platforms may restrict next and why
• how to futureproof with voice, trust, and series

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We dig into why subscribers don’t equal views, how to pivot without wrecking your channel, and why designing a bingeable path beats chasing a one-off hit. Tori shares a new-channel case study that hit 23k views in three uploads and the input goals that kept her sane.

• subscribers do not equal views and momentum matters
• burnout, niche boredom and the cost of a hard pivot
• wedging: mixing what works with where you’re going
• input goals over vanity metrics during pivots
• designing a viewer journey and target videos
• new fitness channel strategy and early monetization progress
• search vs browse, SEO for humans, and TV viewing growth
• building funnels for coaching and selling to the right viewers
• community, Discord stages and creator mindset
• the channel’s value proposition and long‑haul thinking

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YouTube's new restriction on Premium family plans requires all members to live in the same household, following similar moves by Amazon Prime and Netflix, drastically reducing the value proposition for subscribers who share with family members living elsewhere.

• YouTube now tracking IP addresses to verify household status with a 30-day verification system
• Family plan subscribers paying $22 monthly now limited to sharing only with people in their physical household
• Licensing agreements for music and movies likely pushing platforms to limit account sharing
• Two-person plan being tested in France, India, Taiwan and Hong Kong as a potential middle-ground solution
• The promote button on YouTube misleads creators into spending money for little subscriber or view returns
• Bot comments with identical text like "brilliant from start to finish" should be held for review to maintain authentic engagement
• Technical creators seeing retention drops during complex segments should consider creating separate channels for different audience needs
• Taking breaks from content creation helps generate better ideas and recharges creative energy

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YouTube creators experienced a mysterious drop in views around mid-August while their ad revenue remained surprisingly stable. The culprit was YouTube's battle with ad blockers causing desktop views to disappear from analytics while leaving monetization unaffected.

• Desktop viewers using ad blockers suddenly stopped being counted in view metrics
• Views dropped approximately 30% for many creators, particularly those with tech-savvy audiences
• Despite lower view counts, ad revenue remained stable since ad-blocked views never generated revenue anyway
• Engagement metrics like likes-per-view increased, suggesting core engaged audience remained
• Josh Strife Hayes collected data from 80+ channels to identify the desktop viewer correlation
• YouTube liaison Rene Ritchie confirmed ad blockers were affecting view count accuracy
• Tech channels were hit hardest while gaming channels with younger audiences saw minimal impact
• This appears to be just the beginning of YouTube's ongoing battle with ad blocking technology
• Creators don't need to change their content strategy as this is a platform-level analytics issue

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YouTube recently held its Made on YouTube event unveiling new creator features heavily focused on AI integration and tools for monetized channels. These updates showcase YouTube's evolution toward more sophisticated creator tools while raising questions about whether they truly address the needs of emerging creators.

• AI video generation allowing creators to type prompts and create videos with sound for free
• Image animation feature that puts static pictures into motion with predetermined movements
• AI editing for Shorts that transforms raw camera footage into polished content
• Simultaneous horizontal and vertical live streaming capabilities
• React Live Content allowing creators to react to other live events and streams
• Side-by-side ads during live streams designed to be less intrusive
• Public to members-only live stream transitions
• Title A/B testing expansion following thumbnail testing's 15 million uses
• Collaboration features allowing up to five creators to be tagged with content shared to their audiences
• Auto-dubbing with lip sync that matches speakers' lip movements to translated audio
• AI likeness detection to identify when creators' appearances are used without permission

Join us next episode where Dan and Travis will discuss why YouTube views are down and address the conspiracy theories around recent platform changes.

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We explore YouTube growth strategy through the lens of real creator experiences and algorithmic understanding, from Ludwig's experiment starting a new anonymous channel to handling viral success.

• 99% of viewers on successful videos are new people who don't know your channel history
• Ludwig's humbling experiment showed it took five hours for anyone to show up on his anonymous stream
• YouTube is a marathon, not a sprint—value every view as a real person choosing to watch
• Effective hooks in long-form content should be under 15 seconds and validate the thumbnail/title promise
• After a viral hit, double down on similar content rather than making random videos
• Creative sponsorship integration is crucial as YouTube makes it easier for viewers to skip sponsored segments
• Community posts, shorts, and thoughtful engagement are effective ways to maintain audience connection between uploads
• When starting out, celebrate small wins—50 people watching your video is 50 real people giving you their time

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We explore the psychological aspects of content creation on YouTube, focusing on finding enjoyment in the process rather than obsessing over metrics, and discuss practical approaches to channel growth beyond subscriber counts.

• Subscriber counts don't necessarily correlate with viewership or channel success
• Finding content you genuinely enjoy creating is crucial for long-term sustainability 
• Brand deals are accessible for smaller creators who develop authentic connections with their audience
• YouTube's discovery system has evolved beyond traditional metadata like categories and tags
• A/B testing titles and thumbnails can help optimization but won't compensate for weak content ideas
• Small adjustments to metadata can sometimes dramatically increase impressions and visibility
• Creating connections with viewers is more valuable than accumulating vanity metrics
• Even small creators with under 10k subscribers can secure sponsorship opportunities

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Derral Eves, the creator of 34 million-subscriber YouTube channels and founder of VidSummit, shares his formula for cracking the YouTube code by understanding the viewer-based algorithm.

• Understanding who your viewer is and where they are in their journey is the key to YouTube success
• The biggest mistake creators make is not studying YouTube and learning from top creators
• Successful creators can visualize how viewers consume their content and eliminate elements that cause drop-off
• VidSummit was created to help YouTubers treat their channels as businesses and build community among creators
• The transition from view-based to viewer-based algorithms fundamentally changed how to succeed on YouTube
• Most creators focus on vanity metrics like subscribers when they should focus on viewer relationships
• Data from analytics doesn't lie—it shows exactly when viewers find value and when they don't
• Surrounding yourself with other creators dramatically increases your chances of YouTube success
• New creators often think their videos are amazing when they're actually missing fundamental elements
• The Chosen TV series demonstrates how YouTube strategies can disrupt traditional media distribution

If you want to learn more about Derral's methods, check out his book The YouTube Formula or visit VidSummit.com and ChannelJumpstart.com.

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YouTube growth is filled with misconceptions that can derail creators, from the myth that subscribers equal views to false beliefs about how the algorithm works with your viewing habits. 

• Subscribers don't equal views - a channel with thousands of subscribers might still struggle with low viewership
• Creator burnout is real and it's okay to take breaks when content creation isn't paying your bills
• Your viewing habits have zero impact on how YouTube promotes your videos
• Content buckets strategy works best when organized by traffic source: Browse (storytelling), Search (solutions), and Shorts (promotion)
• Finding your "superpower" as a creator helps you stand out in saturated niches like gaming
• Reading competitors' comments reveals market gaps you can fill with your content
• Creating an "avatar account" that only watches your niche content helps you understand what YouTube promotes
• Testing new content regularly prevents stagnation and helps break growth plateaus
• YouTube can profoundly impact lives beyond metrics - from finding spouses to landing dream jobs

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Our coaches explore the psychology of YouTube success, discussing whether determination alone is enough or if creators need a healthy dose of "delusion" to keep going when views are low.

• Understanding Total Addressable Market (TAM) and how it affects your potential audience size
• Why pivoting from local content to broader topics often leads to significant view increases
• How to approach sponsorships even with a small channel by leveraging your content creation skills
• The psychology of early YouTube creation and talking to a camera when nobody's watching
• Successful creators often "act as if" they already have a large audience, holding themselves to higher standards
• Why simply persisting without strategic improvement won't guarantee YouTube success
• Using audience retention data from previous videos to optimize new content

Remember to download vidIQ for free at vidIQ.com to help you analyze your audience and optimize your content strategy.

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YouTube's platform is constantly evolving, and this episode unpacks the latest updates that are reshaping the creator landscape. We dive deep into the new monetization policies regarding profanity - not exactly a "sensor update" but rather an expansion of what content can now earn revenue even with colorful language. The crew shares personal philosophies on keeping content family-friendly despite these relaxed guidelines, with Rob noting he's never found cursing necessary for his content strategy.

The conversation takes a serious turn as we examine YouTube's controversial AI age verification system. Instead of relying on user-stated ages, YouTube will now use internal signals to estimate viewer ages - raising important questions about privacy, accuracy, and content access. Dan voices legitimate concerns: if YouTube sometimes struggles with content identification for YouTube Kids, how reliable will age estimation be? We explore the international regulatory pressures driving this change and what it means for both viewers and creators.

Perhaps most exciting for data-hungry creators is YouTube's new viewer analytics categories that segment audiences into "new," "casual," and "regular" viewers. This long-awaited feature finally lifts the veil on viewer behavior patterns, showing that regular viewers typically watch twice as long and consume twice as many videos as new viewers. The team shares strategies for using these insights to tailor content for different audience segments and build stronger viewer relationships.

We wrap up with a spirited debate on the age-old question: are titles more important than thumbnails? Each team member offers unique perspectives based on their content experience. Plus, we're treated to an unexpected surprise when a 90s Celtic punk band shares custom songs they created about VidIQ and our team member Rob! Have questions about these updates or other YouTube strategies? Email us at theboost@vidiq.com - we might feature your question on our next episode.

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Check out Rebecca: https://www.youtube.com/@RebeccaJayy

Medical student and content creator Rebecca J shares her journey from TikTok to YouTube, revealing how focusing less on metrics and more on creating meaningful content has allowed her to build a thriving 700K subscriber community.

• Shifting focus from numbers to content quality improves both creator mindset and long-term channel growth
• Building a content strategy based on feelings and meaning rather than just aesthetics creates deeper audience connections
• Repetitive lifestyle content can be a strength as it reflects the reality of building consistent habits
• Transitioning from TikTok to YouTube offered more storytelling opportunities through long-form content
• Content that makes viewers feel "like they can tackle the whole world" builds a loyal community
• Women creators should prioritize privacy and safety by limiting personal information in videos
• The creator-audience relationship becomes surreal when fans recognize you in public
• Using AI as a tool for monotonous tasks can enhance the creative process
• "The harder you chase YouTube, the faster it runs away" - success often comes when you stop obsessing
• Always ask: "Would I watch my own content?" to maintain quality standards

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Recent YouTube policy changes regarding "inauthentic content" have been widely misinterpreted, with no evidence that AI content is specifically being targeted for demonetization.

• YouTube has rebranded "repetitious content" policy as "inauthentic content" with minimal actual changes
• Title and thumbnail A/B testing capabilities are expanding to allow testing of up to three variations
• Understanding viewer psychology is more valuable than focusing on technical metrics
• When considering channel pivots, examine analytics to see where most views and subscribers come from
• Apply the 70/30 rule: 70% established content formats, 30% experimental content
• Success comes from predicting what humans will watch next, not understanding algorithms
• Think like a viewer by analyzing why you skip certain videos from channels you're subscribed to

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Check out Unspeakable: https://www.youtube.com/@Unspeakable

From shy middle schooler to YouTube mega-star, Nathan's journey with Unspeakable represents one of the most remarkable success stories in the content creation space. Starting with nothing but a basic laptop purchased from lawn-mowing money, he transformed his passion for Minecraft into a media empire spanning multiple channels with millions of subscribers.

What makes Nathan's approach so compelling is his refreshing emphasis on strategic focus. While many creators rush to diversify across multiple platforms and channels, he spent six years perfecting a single channel before expanding. "If you start two YouTube channels with similar videos and similar purposes, what's the point?" he explains. This disciplined approach paid extraordinary dividends – his second channel reached a million subscribers in under 20 days, while his third channel now stands as his most successful with videos reaching tens of millions of views.

The conversation delves into the operational details behind Unspeakable's content machine, from their meticulous brainstorming process to Nathan's "three element formula" for thumbnail design. With teams dedicated to different aspects of production across multiple filming locations, their approach resembles a professional studio more than the typical creator setup. Yet Nathan maintains that success isn't about expensive equipment or overproduced content – it's about understanding what quality means to your specific audience and delivering ideas that genuinely excite them.

Perhaps most valuable for aspiring creators is Nathan's practical advice on starting with limited resources. "Think of a way that you can create a hundred videos for $0," he challenges, pointing out opportunities to leverage free tools and existing skills. His blueprint for success emphasizes building brick by brick, reinvesting revenue into gradual improvements rather than expecting overnight results. For anyone looking to transform their creative passion into a sustainable career, this conversation offers both inspiration and actionable strategy from someone who's mastered the craft.

Ready to apply these insights to your own content journey? Subscribe now and discover more strategies from successful creators who've cracked the code to sustainable growth on platforms like YouTube.

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We debunk the myth about YouTube demonetizing AI voices and discuss how to handle seemingly random view performance on videos. This is a deep dive into several creator conundrums from understanding what actually impacts monetization to why some channels succeed with seemingly less effort.

• YouTube is not broadly demonetizing AI voices, but rather clarifying existing rules about low-effort content
• "Total addressable market" explains the ceiling on how many potential viewers your content could reach
• Gaming + blacksmithing fusion channels create a unique value proposition that can stand out in saturated niches
• Technical quality doesn't guarantee views—content must be inherently interesting to the target audience
• YouTube's new "engaged views" metric for Shorts appears to be an attempt to compete with TikTok's approach
• Channel pivots typically take 6+ months to show significant results, requiring patience and consistent effort
• For product-based channels, becoming part of the community rather than constantly promoting can be more effective

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We explore the critical decision of whether to quit a YouTube channel, pivot, or persevere through algorithmic changes and seasonal downturns. Through success stories, personal experiences, and practical advice, we break down the emotional and strategic aspects of these tough creator choices.

• YouTube updating monetization policies on July 15th to better identify mass-produced and repetitious content
• New analytics breakdown showing more detailed viewer information (new, casual, and regular viewers)
• David's inspiring success story of starting a weight loss channel that transformed his life and built a supportive community
• Summer typically brings significant viewership declines across many content categories
• The general rule: same/similar audience = pivot; completely different audience = new channel
• Pivoting typically means fighting against your back catalog and can lead to months of negative growth
• Starting a new channel means building from scratch with potentially very low initial viewership
• Unlisting or privatizing high-performing old content can significantly speed up a successful pivot
• Even YouTube experts struggle with emotional attachment to their own analytics when pivoting

If you're struggling with the decision to pivot or start fresh, send us your channel details at theboostvidiq.com and we might feature your case in our upcoming studio episodes.

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Travis and Jenn explore YouTube's evolving AI landscape and discuss whether artificial intelligence is a helpful tool or a concerning replacement for human creativity. They demonstrate VidIQ's Script Writer tool live on the podcast, showing how AI can assist with research while still allowing creators to maintain their unique voice.

• AI updates on YouTube are creating new opportunities but also raising questions about content authenticity
• The human connection remains critical for viewers, even as AI-generated content becomes more convincing
• vidIQ's Script Writer tool demonstrates how AI can help with research and save time without replacing creativity
• Comment management doesn't require responding to every comment—focus on those that stand out or are funny
• Movie reviewers should understand fair use but recognize that using footage may still result in copyright claims
• AI licensing companies are approaching creators, but be cautious about what rights you're signing away

Email us at theboost@vidiq.com with your YouTube questions, and we might answer them in a future episode. Submit a script using vidIQ's Script Writer tool, and Travis and Jenn will perform the winning entry when they're in the studio together!

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Have you ever nodded along when someone mentioned "B-roll" or "CTR," secretly hoping nobody would discover you had no idea what they meant? You're not alone. The world of YouTube creation comes with its own language—a special vocabulary that can feel like an exclusive club for those in the know.

In this comprehensive guide, Travis and Jen break down the essential YouTube terminology that every creator needs to understand, from basic filming concepts to advanced analytics metrics. They start with the fundamentals: A-roll (your main footage), B-roll (supplementary visual elements), jump cuts (editing without transitions), and cold opens (starting videos in the middle of action). With each term, they provide clear examples and practical applications that demystify these industry standards.

The episode takes a deep dive into the metrics that matter most for channel growth. Learn the crucial differences between retention rate, average view duration, and total watch time—three similar but distinct measurements that reveal how viewers engage with your content. They clarify the often-confused RPM versus CPM distinction, explaining why one metric matters far more to your bottom line than the other. Travis and Jen even tackle the nebulous concept of "the algorithm," breaking down what creators actually need to understand about YouTube's recommendation system.

Most valuable is their crystal-clear explanation of content strategy terminology. Discover what content buckets are and how to implement them, understand the critical importance of packaging (your title and thumbnail combination), and learn why knowing the difference between a copyright claim and a copyright strike could save your entire channel. This episode serves as both a beginner's introduction and a valuable refresher for experienced creators who may have been too embarrassed to ask about terms they've heard for years.

Ready to speak the language of successful YouTubers? Listen now, and never fake your way through a creator conversation again. What YouTube term has confused you the most? Let us know in the comments!

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Diving into the often-misunderstood world of YouTube analytics, we unpack what "regular viewers" actually means and why seeing them choose not to watch certain videos might be part of your strategic plan rather than a problem. That notification telling you "more regular viewers aren't watching" could actually signal you're successfully reaching new audiences—exactly what some content is designed to do.

One listener's experience perfectly illustrates how seemingly small details can dramatically impact performance. After adding descriptions to dormant YouTube shorts, they immediately saw growth spike. This powerful reminder about metadata's importance reveals how YouTube's algorithm sometimes needs our help to understand what our content is truly about, especially when it lacks sufficient viewing data to make those determinations itself.

We tackle the eternal question many creators face: start a new channel or pivot an existing one? For one listener managing three channels between 700-4,000 subscribers, the conventional advice to "focus on one niche" might not apply. Sometimes the happiest path isn't the most strategic one, and maintaining multiple creative outlets can prevent burnout even if it doesn't maximize growth. The same principle applies to balancing shorts and long-form content—recognizing they serve different viewer intentions rather than expecting one audience to seamlessly convert to another.

The heart of successful YouTube strategy might be embracing what veteran creator Mark shared: "Only a handful of subscribers watch your channel anyway... the only failure is giving up too soon." Most channels see 80% of their growth from just 20% of their videos, with these "outlier" hits serving as stepping stones that gradually raise your baseline performance. Success isn't about making every video perform exceptionally but understanding how the ecosystem works together to create sustainable, long-term growth.

What YouTube strategy questions are you wrestling with? Send us your thoughts at theboost@vidiq.com and join our community of creators learning and growing together!

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Hafu Go shares his eight-year journey from making lip-sync videos as a kid to becoming a successful YouTube creator with videos that garner millions of views. His unique perspective on the step-ladder nature of YouTube growth provides valuable insight for creators at all levels.

• Began YouTube career making videos in his mom's house, spending 50+ hours editing videos that initially received just 200 views
• Committed to pushing through for at least one year, which helped him overcome the temptation to quit when growth was slow
• Documented his experience studying at "the Harvard of China" (Tsinghua University) which helped transition his content
• Describes pivoting from college vlogs to Shaolin monk training as a "life crisis moment" that ultimately doubled his subscribers
• Emphasizes the importance of "wedging" when transitioning content types rather than making abrupt changes
• Embraced YouTube Shorts early, with his first dedicated Short reaching 50 million views in a week
• Creates thumbnails and titles before filming videos, with multiple versions tested for performance
• Focuses heavily on pre-production planning to make editing more efficient
• Believes your "rate of progress is going to be equal to your rate of learning"
• Hiring editors and ideation people to support his growing channel

Send us a text

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Join our Discord! https://www.vidiq.com/discord

Watch the video version here: https://youtu.be/8XMqY_vXyy4

Matt Koval shares his unique journey from early YouTube creator to becoming YouTube's first Creator Liaison, offering rare insights into the platform's evolution and internal decision-making processes. He reveals how his $47 creator course caught YouTube's attention and led to a decade-long career developing creator education programs including the original YouTube Playbook.

• Started as a comedy creator in 2008 alongside early YouTube stars like Hank Green and Shane Dawson
• Hired by YouTube in 2012 after creating what may have been the first-ever YouTube strategy course
• Helped develop fundamental creator resources including the original YouTube Playbook
• Eventually became YouTube's official Creator Liaison after years of unofficially humanizing platform announcements
• Left YouTube after 10 years to start Creator Dynamics, working with companies to improve their YouTube presence
• Confirms some channels truly are "dead" and beyond revival despite what YouTube's internal teams claim
• Believes growing on YouTube is significantly harder now due to increased competition and quality requirements
• Recommends creators focus on selling products/services rather than just chasing views for long-term sustainability

If you're interested in learning more about Matt Koval and Creator Dynamics, check out the links in our show notes.