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We explore how to grow a cooking channel without losing your soul to the algorithm, from first uploads and analytics to revenue, burnout, and rebuilding a sustainable creative practice. Brian shares hard-won lessons on craft, pacing, sponsorships, and setting boundaries.

• defining the Venn diagram of values, audience, and algorithm
• who the channel serves and why deep testing matters
• switching from restaurants to consulting to YouTube
• early gardening detour and pivot to food content
• voiceover structure and cinematic b-roll choices
• analytics that shape pacing and openings
• resisting views-maxing and stunt food trends
• production realities of recipe videos and redos
• staircase growth model and reading signals
• when to quit a job and why savings matter
• brand deals, agents, and scaling output
• grief, burnout, and nervous system costs
• rebuilding boundaries and redefining success
• service-first strategy and durable creator business

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