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We sit down with Jordi “Kwebbelkop” to trace how a teen posting Call Of Duty clips turned into a creator who studies CTR and retention like a sport and now runs YouTube as one department of a larger business. We also unpack his AI detour, the backlash that followed, and why he believes the real winners use AI to unlock new audiences rather than replace the human on camera. 
•the origin of “Kwebbelkop” and how an old gamertag became a career identity 
•how early Call Of Duty uploads evolved into tutorials, myth-busting, and viral growth 
•what his first viral video taught him about demand, packaging, and repeatable patterns 
•why watch time and click-through rate still drive YouTube distribution 
•how Skype and Discord creator groups accelerate learning when the feedback is real 
•the hidden cost of grinding daily uploads and why chaos eventually catches up 
•building systems that remove you as the bottleneck and make long-term planning possible 
•why he regrets skipping business strategy and risk assessment early on 
•his reboot plan for bigger, sponsor-funded videos and a slower upload cadence 
•the real timeline behind quitting, experimenting with AI, and launching Blue 
•how he evaluated AI backlash using subscriber loss, brand interest, and audience signals 
•why AI dubbing is his favourite “adds value” workflow for global channel growth 
•how health, therapy, and higher standards changed the way he leads and creates 
•his blunt advice for new creators: post first, then refine the system 
If you’re listening to this and you’re interested in having a little group of content creators, we have a free Discord. You can join. There’ll be a link in the description and in the show notes.