Why do we gravitate towards the same YouTube creators, publishing the same kind of content again and again? It's not like nobody else is talking about those same topics, but yet we choose to go return to certain channels. There is something that draws us in time and time again. Why is that? Well, there's a secret sauce, a magic ingredient, and on today’s Today episode of TubeTalk, we're going to be discussing that exact ingredient.
Well, one critical element is the way the story is told. Being a great storyteller is critical on YouTube. We've been telling you this forever now. This is why I'm super excited today to speak with Jordan Bower, who is the Founder of Transformational Storytelling, a facilitation coaching and consulting business based in Vancouver, Canada. Jordan spends most of his time leading business storytelling workshops for some of the biggest companies in the world. In this podcast you will learn:
- How storytelling is the key to connecting with your audience
- How every creator has this skill, they just need to build on it
- The audience wants to build that connection with you so let them
- Why copying other creators will stop you from finding your true voice
For the full show notes, head over to https://vidiq.com/blog/post/why-story-telling-valuable-skill-youtuber-tubetalk-201/. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
When you think of LinkedIn, you think of this professional network, the one that's used for business. So us as YouTubers who are creating fun, cool, and exciting content on YouTube, is LinkedIn a world we should be investigating? Well, the answer might surprise you. Today we're going to show you how you can use LinkedIn to actually help your YouTube channel. Let's do this.
So can YouTubers use the power of LinkedIn to help them grow their YouTube channel? There's only one person who's amazing at doing this. She is our LinkedIn expert Judi Fox and she's here with us to discuss:
- The trick to getting YouTube views via LinkedIn
- How to build a community on LinkedIn
- How commenting on other people's posts can bring huge rewards
- How to optimize your LinkedIn profile for success
For the full show notes, head over to https://vidiq.com/blog/post/why-youtubers-should-be-active-linkedin-tubetalk-200-judi-fox/
Don't forget to leave a review and subscribe in your favorite podcast app
Any questions or comments? feel free to email me Liron@vidIQ.com
Let's be honest. Running a YouTube channel takes a lot of work, a lot of effort, and can actually *cost* you money. You have equipment to buy, you have business trips that you need to get to, plus all sorts of other expenses. What can you do to generate revenue beyond the brand deals, beyond the affiliate links, and beyond YouTube AdSense?
My guest on this episode of TubeTalk is Jess Catorc from Teachable, who's got an amazing option that we should all be exploring. In this podcast you will learn:
- How to create courses for your YouTube audience
- How to make the most of your expertise and skills via selling an online course
- To take advantage of your considerable content creations skills
- Why creating and selling an online course could be a major revenue stream
- Why you don't need to be a teacher or educator to create a course - entertainment works too!
For the full show notes, head over to https://vidiq.com/blog/post/how-to-make-money-youtuber-creating-courses-tubetalk-199/. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
What is an MCN, or ‘Multi-Channel Network’? Should a small creator work with one to establish a presence? Should larger YouTube channels stay tied to them as they pick up more sponsorship and brand deals?
When we get to learn from other people's experiences, their mistakes, and the winning strategies they have implemented in the past that just helps us grow and hopefully, avoid the same pitfalls.
In this week’s episode, we talk to Shannon Morse, an awesome creator who has worked with MCNs. In this week’s Tubetalk you will learn:
- The pros and cons of working with an MCN
- How to understand the different contracts involved in signing up with one
- The vital importance of negotiation
- How to understand your YouTube channel’s worth
- How to confirm the validity and credibility of an MCN
For the full show notes, head over to https://vidiq.com/blog/post/working-with-mcn-tubetalk-198/ Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
We all know that it takes a lot of work to manage one YouTube channel, so you can imagine how much work it takes to manage eight YouTube channels plus a stable of social media feeds, including Instagram and TikTok.
If you want to know what the best tips and tricks are to be productive and be effective with your YouTube channel, this week’s episode is exactly for you.
Today, I chat with Rachel Bennett, aka The Now Mom and the mom on The Ohana Adventure, who manages 8 channels and social media and still has a life! How does she do it?
In this podcast you will learn 6 killer tips:
1. How keyword and competitor research is the foundation to YouTube productivity
2. Why failing to plan is planning to fail
3. Why You Should Start every shoot with a positive, professional attitude
4. How to manage multiple channels or video projects
5. How to leverage content across different social channels
6. How to keep on top of your key metrics so you can pitch to brands
For the full show notes, head over to https://vidiq.com/blog/post/6-killer-productivity-tips-for-youtube-success-in-tubetalk-197. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
Are you active on YouTube or LinkedIn but want to know more about growing your personal brand via video? On this week's episode of TubeTalk, we talk to Renee Teeley about how to do that as authentically as possible.
As content creators, our time is valuable. There are only so many hours in the day, and there's only so much we can produce, so how do we get the most out of our time and maximize our reach?
In this podcast you will learn:
- How to build a personal brand with video
- Why it's OK not to publish video on every platform
- How to squeeze the value out of every video
- How to identify which platform your core audience uses
- Why you should upload content natively to each platform
For the full show notes, head over to https://vidiq.com/blog/post/how-to-build-personal-brand-video-tubetalk-196-renee-teeley/. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
On today's episode of TubeTalk, we talk to one of the online video industry’s leading expert on digital rights management, Rian Bosak from SuperBam. Rian really understands content creators, really understands copyright issues and knows how to get those rights back to the rightful owner so the rightful owner can actually make money off the hard work they’ve poured into their content. In this podcast you will learn:
- What is considered fair use and why
- How creators can protect their ownership of video content
- Why many creators are missing out on revenue due to copyright violations
For the full show notes, head over to https://vidiq.com/blog/post/experts-guide-fair-use-copyright-youtube-tubetalk-195-rian-bosak/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
Growing a YouTube channel is not easy so today we speak to Rob Wilson, vidIQ's YouTube channel master, who together with the team grew the channel to over 450 000 subscribers.
With over 500 videos on the channel and millions of views, Rob shares valuable lessons he learned along the way.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
As you start 2020 and are fired up to rock your YouTube channel, please stop making these common mistakes.
I have audited hundreds of channels from both and small creators and they are still making these 5 common mistakes that are preventing their channel from getting YouTube's attention and distribution - STOP MAKING THESE MISTAKES!
Don't forget to leave a review and subscribe in your favorite podcast app.
Any questions or comments? feel free to email me Liron@vidIQ.com
YouTube Burnout is real and spiraling out of control as YouTube content creators never stop. We are always thinking about the next video. And the next one. And the next one.
We are always thinking and analyzing and at some point, we just can't seem to find our flow again. Every video is a struggle to create. The spark is diminishing.
This is burnout.
On today's episode of TubeTalk let's unpack those questions with someone who provides a sounding board to those who feel the daily pressures of content creation. That man is Josh Zimmerman. He's the co-founder of Creator Coach, the first-ever life coach dedicated to creators.
In this podcast you will learn:
- What is the definition of creator burnout
- What are the stages of burnout
- Why the YouTube platform is a breeding ground for burnout
- Why are creators much more susceptible to burnout
- Why creators make burnout so personal
- How creators can avoid burnout
For the full show notes, head over to https://vidiq.com/blog/post/Beat-youtube-burnout-192-josh-zimmerman/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
This is the paragraph that has sent shivers down the spine of the YouTube community around the world:
"Regardless of your location, we'll require you to tell us whether or not your videos are made for kids. We are making these changes according to an agreement with the US Federal Trade Commission, FTC, to help you comply with the Children's Online Privacy Protection Act, COPPA, and/or the applicable laws. Failure to set your content appropriately may result in consequences on YouTube or have legal consequences under COPPA and other laws."
What does this mean for a YouTube channel that has an audience of under 13 as well as an audience that's over 13? What does this mean for family vlogs? What does this mean for gaming channels? What does any of it mean?
We want those answers just as much as you do, so on today's episode of Tube Talk let's unpack those questions with someone who understands not only the law but also the influencer network, so someone who understands the YouTuber mindset. That man is Jonathan Katz who's an entertainment attorney representing influencers for the past three years. He's the co-founder of Clamour Summit, an amazing event for creators and brands to network and learn from each other.
In this podcast you will learn:
- Why the pressure to comply with COPPA is on creators not YouTube
- Why there is so much confusion around COPPA
- How creators need to determine whether their content is 'made for kids'
- Why YouTube probably won't offer creators a 'mixed audience' option
- How COPPA is going to fundamentally change the YouTube platform
- Wh creators need to contact the FTC and comment on the changes
- Why COPPA affects you even though you may live outside the US
- Why adding a disclaimer to your YouTube description is not enough
Check out Jonathan's website for a Legal Channel Audit!
Don't forget to leave a review and subscribe in your favorite podcast app.
Any questions or comments? feel free to email me Liron@vidIQ.com
When you look at the big YouTube channels, there's one thing that they all have in common - they all have an amazing community or fan base. But how did they build that community?
The mistake that a lot of us make is that we only use the tools that YouTube provides. We use the community tab, or we reply to comments, and that's pretty much it. That's a mistake.
So today we're going to focus on using multiple tools to build a communication channel between you and your audience because that is how you grow your own YouTube channel.
So, how do you build that one on one relationship and engagement with your audience? I put that question to QuHarrison Terry, Growth Marketer at for Mark Cuban’s group of companies.
In this episode you will learn:
- How to build your YouTube community
- How to treat YouTube as a serious business so you get that return on investment
- Why creators need to think of themselves as a brand
- How to reach your audience where they are
- The best tools to use to reach your YouTube community
For the full show notes, head over to https://vidiq.com/blog/post/how-to-build-engaged-and-loyal-youtube-community-tubetalk-190/
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
Have you ever watched a YouTube ad knowing full well that it's an ad, but it's so well done that you don't mind sitting and watching the entire thing?
Yep, me too. So today we speak to one of those companies who does this really well and they are going to be sharing tips and tricks on how to keep an audience engaged. Let's learn from them.
How do we get that engagement to the point where viewers actually want to hit that subscribe button? I’m joined by Rob Towne, Director of Performance Marketing at Purple to understand how can a video got 182 million views!
In this episode you will learn:
- Why storytelling is at the heart of a great YouTube ad
- Why you need to identify your audience before you start advertising to them
- How your audience is a collective with many needs and requirements
- How to work with influencers as a brand
- How affliate links work for your brand
For the full show notes, head over to https://vidiq.com/blog/post/how-to-make-youtube-ad-good-enough-to-watch-tubetalk-189.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
YouTube is full of an incredible range of content, but is it a good platform to build a successful channel around teaching a skill? On this episode of TubeTalk, we talk to a creator that’s done just that.
Gabby Wallace runs a very successful YouTube channel called Go Natural English which teaches American English to learners. She’s generated 55M views for her videos, and with a growing subscriber base of 1.6M, she’s tapping into a clear demand from viewers for this type of content.
I was fortunate enough to spend some time with Gabby at one of the recent video conferencing event held in Los Angeles, where we got to unpack her channel, understand her strategy. In this podcast you will learn:
- How you can use your skills to teach others on YouTube
- How to leverage the huge demand to learn new skills via YouTube
- How to monetize your educational content on YouTube
For the full show notes, head over to https://vidiq.com/blog/post/how-teachers-can-use-their-on-youtube-tubetalk-188.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
To be successful in YouTube in any niche, you have to have discipline, you have to have the commitment, and you have to have the vision. Today's guest has those in spades, and it's no wonder some of the world's biggest brands want to work with him. Let's dive in and get in behind the scenes and see what we can learn for our YouTube channel.
On this week’s episode of TubeTalk I’m joined by Dave Maze of Kinotika, the go-to YouTube channel for anything to do with cameras, reviews, tips and tricks. In this podcast you will learn:
- Why it's never too late to start a YouTube channel
- Why being a single brand ambassador might harm you in the long run
- How a running list of content ideas will keep you productive
- How to find a balance between creativity and analytics
It's always fascinating to hear how a creator has built a thriving YouTube channel out of a particular skill or passion. On this week's TubeTalk we talk to Dave Maze who did just that!
For the full show notes, head over to https://vidiq.com/blog/post/how-to-grow-a-youtube-channel-tubetalk-187
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
Can you REALLY be a mobile content creator and do EVERYTHING on your phone? Do you need to spend thousands on equipment to be successful on YouTube?
I wanted to understand what it would take to be a creator who only has access to a mobile phone, so I called upon one of the top experts in the field to help me. Dee Nimmin just on mobile, so he’s the ideal person to teach us the tips and tricks of how to be successful on YouTube using only a mobile phone.
In this podcast you will learn:
- Why a smartphone is all you need to create video content
- Why creating video is more important than waiting for the right gear
- Why investing in a microphone should be your first step
- Why learning the manual controls on your smartphone is a must
- The best apps for editing video on a mobile
- The best apps for creating custom thumbnails on a mobile device
For the full show notes, head over to https://vidiq.com/blog/post/how-to-be-successful-youtube-without-spending-a-fortune-tubetalk-186/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
If you check with anyone that's been successful on YouTube, the two words you will hear constantly hear are trends and community. If you want to know how to use trends and community to grow your YouTube channel, well, this is the right episode for you.
At vidIQ, we use the power of the community and leverage trends to bring our audience the most up-to-date and useful content we can. Our guest, Dan Currier from Creator Fundamentals does this superbly well. He's going to teach us the exact steps that he uses to build amazing audiences for his clients.
In this podcast you will learn:
- How to jump on trends that specifically benefit your YouTube channel
- Why creating content on the back of one viral video may not be the best strategy
- To create trending content that benefits your community
For the full show notes, head over to https://vidiq.com/blog/post/why-video-powerful-marketing-funnel-tubetalk-184/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
As a YouTuber, you possess the amazing skill of being able to tell stories via video, a skill that's absolutely necessary in today's business and marketing world.
How can you use that skill to generate additional revenue?
The answer is on this week’s episode of TubeTalk.
Video is an incredibly effective way of generating business leads - but your content needs to resonate with the target audience to be effective. So how do you get viewers to engage with your B2C or B2B uploads as part of your marketing funnel? We’re joined this week by Ben Amos, a video marketing expert from Engage Video Marketing. In this podcast you will learn:
1. Why marketers should focus on video
2. The key elements of the customer journey when it comes to video strategy
3. How to use the power of storytelling for your video content
For the full show notes, head over to https://vidiq.com/blog/post/why-video-powerful-marketing-funnel-tubetalk-184/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
There’s a big myth around YouTube - That it’s saturated, and everybody's doing the same thing, so there’s no room for new creators. Wrong!
On this episode of TubeTalk, I’m speaking to someone who runs a very unique channel which is doing exceptionally well. We discuss how whenever you put yourself out there, and share your passion with the world, even YouTube will reward you for it.
Josh Horton is a professional juggler, with over 500K subscribers on YouTube and in this podcast you will learn:
1. How he turned his passion into a YouTube goldmine
2. How he learned to understand his audience to give them the content they want
3. The different YouTube content he creates around a single topic
For the full show notes, head over to https://vidiq.com/blog/post/how-to-turn-passion-into-youtube-career-tubetalk-183/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
As YouTubers, we tend to focus only on YouTube. Yes, we boost our videos with a bit of social media here and there, but it's time to rethink that whole strategy and repurpose our new and existing content on other platforms.
On this week’s TubeTalk, we’re doing just that and discussing 360, VR, blogging, and podcasting among other strategies. If you want to know how you can expand your reach, this is the episode for you!
My special guest is Christoph Trappe, an expert in content marketing who shares a different perspective on content, content marketing, branding, and all those things that are going to help us get to that level of exposure and authority.
For the full show notes, head over to https://vidiq.com/blog/post/youtube-content-go-further-tubetalk-182/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
You've done all the hard work. You've shot your video. You've edited it. You've created a great thumbnail. You've uploaded it, and given it an amazing title. So, you just waiting for those views, right? Wrong. The work doesn't stop at the upload!
Antony Ambriz, is a YouTube growth and content strategist, who has built, managed and grown multiple YouTube channels for influencers, entrepreneurs, and companies. He’s generated over a billion views and millions of dollars in sales for his clients all through YouTube.
In this podcast you will learn:
- How to use your videos for mailing list generation
- How to provide extra value to your email list subscribers
- How to collaborate with your viewers via mailing lists
- Why Facebook Groups are so valuable for video creators
- How to leverage YouTube's Community Tab
For the full show notes, head over to https://vidiq.com/blog/post/build-youtube-audience-tubetalk-181-anthony-ambriz.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
Finding success on YouTube can be very, very difficult and exceptionally frustrating. But when you consult with hundreds, if not thousands, of YouTube channels, you tend to pick up some patterns of channels that are set up for success and what they did right to get there.
Today's we chat with industry OG, Sean Cannell, into the three levels of YouTube success!
In this podcast you will learn:
- Why the best time to start a YouTube channel is right now
- Why the first law of YouTube success is research before you press record!
- Why ranking your video content is crucial to success
- How to generate reoccurring revenue
For the full show notes, head over to https://vidiq.com/blog/post/three-laws-youtube-success-tubetalk-180-sean-cannell/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
When it comes to video, viewers will put up with a lot! Shaky camerawork, and bad lighting, but bad audio is just way too frustrating. If the sound is off, the viewer will be quick to give up and simply move on to the next video.
We’re joined by Laura Davidson, the Marketing Development Specialist at Shure and she is here to give us all of the answers of every possible question we've ever asked about mics. Laura Davidson has been in the audio industry for over 13 years and has honed her skills as a product demonstrator, specialist, marketer, and singer/songwriter.
In this podcast you will learn:
- Why and how mics differ depending on exactly what you need them to do
- The difference between a cardioid and an omni-directional mic
- Why you might choose dynamic mic over condenser mic
- The right mic for changes in broadcast frequency and bandwidth
For the full show notes, head over to https://vidiq.com/blog/post/best-microphone-youtube-videos-tubetalk-179-shure/. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
Have you started live streaming on your YouTube channel yet? If not, why not? What's holding you back from pressing the Go Live button? And if you have gone live, are you looking to build a bigger audience to get those views and subscribers and spread your message even further?
Luria Petrucci will teach us in this podcast all about the ins and out of Going Live!
In this podcast you will learn:
- How to get over the fear of live-streaming
- How to maximise your live streamed content for future use
- How to prepare a winning strategy so you don't dry up
- How to use social to build an audience around your live streams
- How to keep the conversation going after the live stream has ended
For the full show notes, head over to https://vidiq.com/blog/post/how-to-live-streaming-video-tubetalk-178-Luria Petrucci/. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
If you've got a YouTube kids' channel, you must be freaking out right about now. Yes, YouTube has released a new update to their policies, and how they will be handling kids' content starting in January 2020.
- But what's actually going on?
- How will this affect your videos?
- How will this affect your revenue?
- How will this affect basically everything you do on YouTube?
Let's understand it all on this episode of TubeTalk!
For the full show notes, head over to https://vidiq.com/blog/post/new-youtube-kids-content-changes-tubetalk-177/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
