When YouTubers typically think of selling something to their audience, they think of Merch. The hoodie, the mug, the T-shirt.
However, there are much bigger opportunities for those creators who have a large audience and that is having products at national retail stores.
Today, I chat with Mike Bienstock, CEO of Semaphore Licensing Solutions about how Creators are able to get their products into stores.
Check out Semaphore's website for more info!
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
As a YouTuber we tend to get into a cycle: upload a video and watch the analytics. Then upload another video and watch the analytics.
Rinse and repeat
What if its not working?
How do you instantly make a connection with your audience so that they want to watch more of your content?
How do you make little changes that will have big impact on your channel?
This is what we are chatting about on this episode of TubeTalk
In this episode you will learn:
How do you harness the power of a story?
What is a good tip to tell a great story and what do people usually get wrong?
Why should you get the audience to "turn up the volume"?
What is 30 days hind-sight and what does that mean?
Antonio Neves is an award-winning journalist, an internationally recognized speaker, a top success coach, and has just published his book: stop living on auto pilot - Take responsibility for your life and rediscover a bolder, happier you.
Check out Antonio and his new book here: https://theantonioneves.com/
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
We know that having a good thumbnail is critical.
That is the difference between a successful video that brings in loads of views and subscribers and a video that does not.
So what EXACTLY makes a good thumbnail?
What should your thumbnail contain and what should it not?
On this episode of TubeTalk, Justin Evans from CustomThumbnails.com shares his insights so you can level-up your thumbnail game!
In this episode you will learn:
1. About unique and original images
2. Research the competition
3. How much text should you use
4. What about branding
5. Why you should Zoom out
Check out more on CustomThumbnails.com and on the Custom Thumbnails Facebook group
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
To say 2020 was a wild year is a bit of an understatement!
At the end of the year we always look back at our channels to understand what have we learned from the year?
What insights can we take forward into 2021?
How will our channel grow in the year ahead?
Today on TubeTalk, we look back at our individual channels and vidIQ's channel and share with you the lessons that worked, and what we will carry through to 2021 to continue our growth!
Check out more info on vidIQ's channel here - https://youtube.com/vidiq
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
There is so much information and so YouTube Data and so many stats; frankly it's overwhelming.
What should you focus on? Which analytics and tools are going to help you grow your channel?
We answer that question on today's episode of TubeTalk!
Today, you will learn about:
- Retention - Dips/ Spike/ Retention
- CTR - why you should analyze your thumbnails
- Data source - How to use that to understand your audience and their needs.
- Video Views over the past 28 days/ 90 days
- Real-time Views
Check out more info on vidIQ's channel here - https://youtube.com/vidiq
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
When we say it's never too late to start on YouTube - we mean it!
Today's guest is Erika Kullberg and she grew her YouTube channel from 0 subscribers to 70 000 subscribers making over $100 000 in less than a year!
This was done during 2020 when the world was turned upside down and yet Erika still managed to find success.
In today's episode you will learn:
- The “Secret” to YouTube
- Be Willing to Experiment and Pivot
- Capturing Viral Videos
- Evergreen vs Viral videos
- Income Streams
- How to get more exposure in the Press
More about Erika:
Erika Kullberg is an attorney and personal finance expert. Prior to founding a legal technology startup, Plug and Law, she was a corporate attorney for Fortune 500 companies. Her personal finance YouTube channel, where she talks about topics ranging from passive income to student loans to investing, has grown to over 70,000 subscribers and 4 million views in under a year, and her work has been featured in outlets such as Business Insider, CNBC, U.S. News & World Report, the Washington Post and more. Erika holds degrees from the University of Notre Dame and Georgetown Law.
- https://erikakullberg.com/youtube-guide - This is a free guide for YouTubers revenue streams
- https://plugandlaw.com/legal-requirements-youtube-creators/ - YouTubers need to be aware of these legal requirements.
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
Let's be honest - we hate change but YouTube's latest change to its Terms of Service has left a bad taste and feels wrong.
On today's episode of TubeTalk, Rob, Dan and I unpack all the new changes and the kind of impact it has on YouTube creators who are still not in the YouTube Partner Program.
We focus on:
- What's the update?
- How and who is impacted by this
- Are there any upsides to this?
- Any downsides?
- What about CPMs?
- Things to consider
Check out more info on vidIQ's channel here - https://youtube.com/vidiq
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
What if I could tell you the exact topic that will get you more views and subscribers?
Would you be interested in making that video?
These are known as Tentpole events!
Once you start to understand how to use these Tenpole events, you start to understand how to prepare for them so that your video is ready to go at the right time bringing you those views.
In today's episode you will learn all about:
- YouTube search
- What are Tentpole Events
- How to use Tentpole Events
- The power of a Social Calendar
- Preparing and riding trends
Check out more info on vidIQ's channel here - https://youtube.com/vidiq
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
We all want to use the latest commercial music and our favorite artist track in our YouTube videos - but we want to do it the right way without the fear of copyright strikes.
So how do you do that?
Someone who knows everything there is to know about the music industry and YouTube is the Founder and CEO of Lickd, Paul Sampson. Lickd is a chart-music licensing platform for Video Creators and Paul has spent over 15 years creating revenue with music licensing.
Today you will learn:
- key terminology: Royalty-free vs copyright claims-free vs production music vs commercial music
- How the YouTube copyright system actually works from a brand's point of view
- Who gets the money if your video is claimed
- Why you should NEVER use Royalty-free music from Soundcloud
- How to legally use your favorite artist's track in your next video
Get more info on Lickd here: https://lickd.co/
Twitter: @GetLickd
Instagram: @GetLickd
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
You have spent the time and effort crafting the perfect YouTube video.
So why not leverage that beyond just YouTube?
Today on TubeTalk, I chat with Dan Norton who is an editor that specializes in taking exiting YouTube videos and Live Streams and extracting mico-video content that can be uploaded to Facebook, LinkedIn, Instagram, and TikTok.
This is a great way to build new communities, engage with a new audience, and even earn more revenue.
On this episode of TubeTalk, you will learn:
- What does it mean to reuse content elsewhere?
- What is the right and wrong way to go about it?
- How does the audience react to micro-content?
- How long or short should a video be?
- What are some good video ideas that you can use right now?
- How can you take content from a YouTube Livestream and repurpose that?
More about Dan Norton:
Dan helps brands save time creating new video content by creatively repurposing pre-existing live stream and long-form videos into bite-sized videos. His background is in film and video editing, with over ten years of experience working in the live stream broadcast industry for Major League Baseball and Disney. You can learn more about repurposing video with Dan's free guide at http://repurposevideo.com
Follow Dan on:
Instagram: https://www.instagram.com/danielpatricknorton/
LinkedIn: https://www.linkedin.com/in/danielpatricknorton/
Website: https://www.danielpatricknorton.com/
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
The YouTube process does not begin when you upload your video. Nor does it start when you pick up the camera.
In fact, the process of creating a YouTube video begins way before that!
In today's episode of TubeTalk we chat about the process of creating your next video. I chat with the vidIQ crew about their processes and we share our tips and tricks so that you can start tackling your next video the correct way!
In this episode you will learn:
- Idea generation
- Research vs. gut instinct
- Setting the scene
- Having the equipment ready
- Creating for your audience
Check out more info on vidIQ's channel here - https://youtube.com/vidiq
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
We all want to grow our channels and while we heavily rely on our analytics, sometimes it's those little tips that can really help grow our channels.
While we focus on the main elements such as CTR, Retention, Watchtime etc. we must not forget to focus on the "little changes" that can have a dramatic effect and impact on your channel.
On today's episode of TubeTalk, Alan Spicer and I chat about these quick wins that anyone can do on any channel size.
Today you will learn all about how to use:
- Pinned comment
- Community Tab
- Timestamps for SEO
- Shorts
- Signals
Check out more info on vidIQ's channel here - https://youtube.com/vidiq
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
YouTube shorts are the new hot trending topic in the YouTube world.
But what are they?
YouTube has not been clear on how they work, so we decided to do our own investigation into YouTube Shorts.
On this episode of TubeTalk, Rob Wilson, Dan Carlson and Liron Segev answer all your YouTube shorts question including:
- What are YouTube shorts?
- What are the requirements?
- Do you need to have #shorts in title and description?
- What about Thumbnails?
- How long should the title be?
- Should you put shorts on your main channel?
- What about monetization?
Check out more info on vidIQ's channel here - https://youtube.com/vidiq
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
To say 2020 has been weird is an understatement!
So as we round off the year and head into the final quarter of 2020, what should we focus on as YouTube creators?
While its easy to be despondent, there are various elements and skills that you have right now that are valuable. Not only can you use your video skills to help those around you, but you can double-down and finish the year strong too!
In this episode you will learn:
- Lessons from the 2008 recession
- You have skills that businesses need
- Monetization strategies
- Creating something unique for 2020 events
Check out Benji Travis Video Influencers here: https://www.youtube.com/user/videoinfluencers
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
YouTube ranking is important to get views on your videos, but it's not an easy task.
Even when you do everything right it doesn't guarantee that you will be in the top position when someone searches for your keyword.
So what can you do?
How can you get your videos to rank and how does that algorithm actually work?
This is what we are discussing in this episode of TubeTalk!
In this episode you will learn:
- How YouTube research plays into creating your titles.
- Passive collaboration and how to leverage that.
- Are you really competing against other creators for ranking?
- Even perfect SEO doesn't guarantee ranking
- Tips for creators to change right now
Check out more info on vidIQ's channel here - https://youtube.com/vidiq
This show is hosted by Liron Segev who is a Tech Blogger - TheTechieGuy.com, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
"Niche Down if you want to grow on YouTube" - this is something that we often tell creators when we see that their channel covers many topics. However, this is often met with resistance.
YouTube Creators don't want to be "stuck" covering one topic or being placed in a box.
So in this episode of TubeTalk, I chat with Abbey Howe who was also resistant to the idea of niching her channel. Out of frustration, she did and a couple of months later, her channel has exploded!
On this episode you will learn:
- What does niching down really mean?
- Will niching down limit your opportunities?
- How a focused channel grows without the "whiplash effect"
- Process of creating new content when you are in a niche
Check out Abbey Howe's:
YouTube channel - https://www.youtube.com/channel/UC-iUmonlBdwKyO4KVDamLTQ Instagram - https://www.instagram.com/enneagramwithabbey
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
How important is having a good camera in order to be successful on YouTube?
What about the mic and lights? Do you need to spend BIG money on those too?
Our phones are able to film in 4K, is that not good enough?
These and many more equipment related questions are being discussed on this episode of TubeTalk with our equipment specialist: Sidney Diongzon!
Check out Sidney's amazing YouTube Channel and don't forget to take the FREE vidIQ YouTube 101 equipment course too!
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
It's time to make money on YouTube!
Yes, we know about Ad-sense and affiliate links, but the real money comes from working with brands. But how do you do that? Do you have to be a big creator?
Today, we chat with Addison, Talent Manager at SpaceStation, about how YouTube creators can work with Brands.
We chat about:
- What brands actually look for when working with a creator
- Do you have to have a large subscriber base to start working with brands?
- How can you convince brands that you are a good fit?
- What brands look for when working with creators
- How do value your videos and know how much to charge
- Should you ask for a budget or have a rate card?
- What are the advantages of working with a Talent Manager?
If you would like more info on working with SpaceStation, check out their website here, reach out to Addison! Don't forget to follow him on Twitter and Instagram
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
There is a myth that you must be on camera in order to be successful. This is simply not true.
In today's episode, I chat with Jessica Hatch, the CEO of Gone To The Snow Dogs who has a phenomenal channel where the main "actors" are her dogs!
The channel is almost at 1million subscribers so clearly Jessica has figured out what her audience wants and how to use the YouTube algorithm in her favor.
On today's episode you will learn:
- About being on camera vs. not being on camera.
- How to follow trends and use them the correct way.
- Can you share too much with your audience?
- The YouTube analytics that you really should be focused on.
- Recreating content that worked in the past is a great strategy.
If you want to see more of the awesomeness that is Gone To The Snow Dogs, check out Jessica's various platforms here:
Youtube.com/gonetothesnowdogs
Instagram.com/gonetothesnowdogs
Facebook.com/gonetothesnowdogs
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
There are many reasons YouTuber quit YouTube. Maybe you are not seeing growth on your channel or perhaps you are spending too much time for no results and its too stressful to appease the algorithm.
Its time for a break. But what happens when you walk away from your channel to regroup - will your channel die?
This is Creator Burnout and today on TubeTalk, four YouTubers will be discussing their journey and what happens when its time to take a break.
On this episode we discussed:
- What is Burnout?
- Have any of you felt at any point that is was time to quit and what did you do?
- Do you play to the algorithm or creativity?
- Can you step away from YouTube and what will happen to your channel?
- Is being too niche causing your burnout?
- Quality over Quantity and when is one better than the other?
- How much do comments and social media negativity play into the creator just wanting to give up?
Check out Lila From YouTube channel here:: https://www.youtube.com/lilafromyoutube
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
We have all heard of niching down, but what about niching up?
This is just one technique that Braille Skateboarding used to get its channel to over 5 million subscribers!
I chatted with Devin Weber, the CEO of Braille Skateboarding about the techniques they use to become a leader not only on YouTube, but in the skateboarding industry
Devin shared with us how they found their audience, built a community, and how we can do the same with our channels.
In this episode of TubeTalk you will learn:
- How to find a gap and use YouTube to fill it
- What NOT to do - one BIG mistake
- Experimentation is key
- Why being brand and family-friendly is key
- Evergreen content is important for longevity
Check out the Braille Skateboarding site and YouTube Channel
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
"I have listened to the expert's advice but my channel is still not growing - what am I doing wrong?"
This is a common question that we often see during our vidIQ Training Livestreams.
On today’s episode of TubeTalk we address this issue. Why is your channel really not growing even when you listen to all the advice we give?
The answer is actually not complicated so on Today’s episode you will learn:
- What it takes to be a successful creator on YouTube
- Why originality is everything
- What mistakes are you making right now
- How to set the right goals
- Which analytics to really watch
If you would like more specific info on each one of these topics, head over to the vidIQ YouTube channel, where you will find countless videos unpacking these topics!
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
Many of us create youtube videos when we have some free time. Since we don't have much time, we tend to rush in, put something together that will hopefully get us more views and more subscribers.
But I wonder how much attention are we giving to the stuff that matters such as structure, the audience, and standing out in a saturated niche?
On today's episode of TubeTalk, I chat with Gwen Miller, the VP of Content for Kin. Gwen and her team have been using data-driven insights to create high-quality women’s lifestyle programming; creating mega YouTube stars in the process!
On this episode you will learn:
- Why chasing viral video success is really bad idea
- How to determine your core audience
- How to experiment with content without ruining your channel
- How niche should you really be on YouTube?
- Learn the art of storytelling so you stand out from the noise
- Why you need a strong hook for every single video
Follow Gwen on LinkedIn and on Twitter
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
Today's topic is all about your Youtube channel page - are you set up for success or is it actually costing you views and subscribers? Are you using Playlists effectively to keep your audience engaged and watching more of your content?
Your YouTube Home Page is the first impression of what your channel has to offer, what the viewer can expect, and why they should subscribe. It is critical to your success!
I chat with vidIQ’s own Dan Carson and Travis MCP to dive into this highly underrated topic.
In this episode you will learn:
- The value prop in your channel banner
- What makes a compelling channel trailer
- The power of specific YouTube Playlists
- Why cohesive branding is so important
- How to get the most out of Community posts
- Why ignoring your 'About' tab is a big mistake!
For more info, check out https://youtube.com/vidiq
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
We are constantly looking for methods to get our videos to rank on YouTube. The better the videos perform, the more views we get which then turn into subscribers.
One tool that YouTube has is the automatic captioning tool.
This essentially puts into text the words you are saying in your video.
Besides that fact that that is not 100% percent accurate, does captioning your video really help your video's performance? Do captions give you more engagement and watch time?
These are the questions I put to Ryan Sweeny, head of partnerships at rev.com - a professional captioning company and the conversation was pretty interesting!
In this episode you will learn:
- What are captions and subtitles
- What's the difference between human and machine captions
- How do captions help your video
- Do captions really help your video’s performance
For more info on Rev, head over to Rev.com
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email [email protected]
