"Niche Down if you want to grow on YouTube" - this is something that we often tell creators when we see that their channel covers many topics. However, this is often met with resistance.
YouTube Creators don't want to be "stuck" covering one topic or being placed in a box.
So in this episode of TubeTalk, I chat with Abbey Howe who was also resistant to the idea of niching her channel. Out of frustration, she did and a couple of months later, her channel has exploded!
On this episode you will learn:
- What does niching down really mean?
- Will niching down limit your opportunities?
- How a focused channel grows without the "whiplash effect"
- Process of creating new content when you are in a niche
Check out Abbey Howe's:
YouTube channel - https://www.youtube.com/channel/UC-iUmonlBdwKyO4KVDamLTQ Instagram - https://www.instagram.com/enneagramwithabbey
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
How important is having a good camera in order to be successful on YouTube?
What about the mic and lights? Do you need to spend BIG money on those too?
Our phones are able to film in 4K, is that not good enough?
These and many more equipment related questions are being discussed on this episode of TubeTalk with our equipment specialist: Sidney Diongzon!
Check out Sidney's amazing YouTube Channel and don't forget to take the FREE vidIQ YouTube 101 equipment course too!
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
It's time to make money on YouTube!
Yes, we know about Ad-sense and affiliate links, but the real money comes from working with brands. But how do you do that? Do you have to be a big creator?
Today, we chat with Addison, Talent Manager at SpaceStation, about how YouTube creators can work with Brands.
We chat about:
- What brands actually look for when working with a creator
- Do you have to have a large subscriber base to start working with brands?
- How can you convince brands that you are a good fit?
- What brands look for when working with creators
- How do value your videos and know how much to charge
- Should you ask for a budget or have a rate card?
- What are the advantages of working with a Talent Manager?
If you would like more info on working with SpaceStation, check out their website here, reach out to Addison! Don't forget to follow him on Twitter and Instagram
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
There is a myth that you must be on camera in order to be successful. This is simply not true.
In today's episode, I chat with Jessica Hatch, the CEO of Gone To The Snow Dogs who has a phenomenal channel where the main "actors" are her dogs!
The channel is almost at 1million subscribers so clearly Jessica has figured out what her audience wants and how to use the YouTube algorithm in her favor.
On today's episode you will learn:
- About being on camera vs. not being on camera.
- How to follow trends and use them the correct way.
- Can you share too much with your audience?
- The YouTube analytics that you really should be focused on.
- Recreating content that worked in the past is a great strategy.
If you want to see more of the awesomeness that is Gone To The Snow Dogs, check out Jessica's various platforms here:
Youtube.com/gonetothesnowdogs
Instagram.com/gonetothesnowdogs
Facebook.com/gonetothesnowdogs
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
There are many reasons YouTuber quit YouTube. Maybe you are not seeing growth on your channel or perhaps you are spending too much time for no results and its too stressful to appease the algorithm.
Its time for a break. But what happens when you walk away from your channel to regroup - will your channel die?
This is Creator Burnout and today on TubeTalk, four YouTubers will be discussing their journey and what happens when its time to take a break.
On this episode we discussed:
- What is Burnout?
- Have any of you felt at any point that is was time to quit and what did you do?
- Do you play to the algorithm or creativity?
- Can you step away from YouTube and what will happen to your channel?
- Is being too niche causing your burnout?
- Quality over Quantity and when is one better than the other?
- How much do comments and social media negativity play into the creator just wanting to give up?
Check out Lila From YouTube channel here:: https://www.youtube.com/lilafromyoutube
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
We have all heard of niching down, but what about niching up?
This is just one technique that Braille Skateboarding used to get its channel to over 5 million subscribers!
I chatted with Devin Weber, the CEO of Braille Skateboarding about the techniques they use to become a leader not only on YouTube, but in the skateboarding industry
Devin shared with us how they found their audience, built a community, and how we can do the same with our channels.
In this episode of TubeTalk you will learn:
- How to find a gap and use YouTube to fill it
- What NOT to do - one BIG mistake
- Experimentation is key
- Why being brand and family-friendly is key
- Evergreen content is important for longevity
Check out the Braille Skateboarding site and YouTube Channel
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
"I have listened to the expert's advice but my channel is still not growing - what am I doing wrong?"
This is a common question that we often see during our vidIQ Training Livestreams.
On today’s episode of TubeTalk we address this issue. Why is your channel really not growing even when you listen to all the advice we give?
The answer is actually not complicated so on Today’s episode you will learn:
- What it takes to be a successful creator on YouTube
- Why originality is everything
- What mistakes are you making right now
- How to set the right goals
- Which analytics to really watch
If you would like more specific info on each one of these topics, head over to the vidIQ YouTube channel, where you will find countless videos unpacking these topics!
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
Many of us create youtube videos when we have some free time. Since we don't have much time, we tend to rush in, put something together that will hopefully get us more views and more subscribers.
But I wonder how much attention are we giving to the stuff that matters such as structure, the audience, and standing out in a saturated niche?
On today's episode of TubeTalk, I chat with Gwen Miller, the VP of Content for Kin. Gwen and her team have been using data-driven insights to create high-quality women’s lifestyle programming; creating mega YouTube stars in the process!
On this episode you will learn:
- Why chasing viral video success is really bad idea
- How to determine your core audience
- How to experiment with content without ruining your channel
- How niche should you really be on YouTube?
- Learn the art of storytelling so you stand out from the noise
- Why you need a strong hook for every single video
Follow Gwen on LinkedIn and on Twitter
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
Today's topic is all about your Youtube channel page - are you set up for success or is it actually costing you views and subscribers? Are you using Playlists effectively to keep your audience engaged and watching more of your content?
Your YouTube Home Page is the first impression of what your channel has to offer, what the viewer can expect, and why they should subscribe. It is critical to your success!
I chat with vidIQ’s own Dan Carson and Travis MCP to dive into this highly underrated topic.
In this episode you will learn:
- The value prop in your channel banner
- What makes a compelling channel trailer
- The power of specific YouTube Playlists
- Why cohesive branding is so important
- How to get the most out of Community posts
- Why ignoring your 'About' tab is a big mistake!
For more info, check out https://youtube.com/vidiq
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
We are constantly looking for methods to get our videos to rank on YouTube. The better the videos perform, the more views we get which then turn into subscribers.
One tool that YouTube has is the automatic captioning tool.
This essentially puts into text the words you are saying in your video.
Besides that fact that that is not 100% percent accurate, does captioning your video really help your video's performance? Do captions give you more engagement and watch time?
These are the questions I put to Ryan Sweeny, head of partnerships at rev.com - a professional captioning company and the conversation was pretty interesting!
In this episode you will learn:
- What are captions and subtitles
- What's the difference between human and machine captions
- How do captions help your video
- Do captions really help your video’s performance
For more info on Rev, head over to Rev.com
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
"I have views on my videos but they are not subscribing" and "I have subscribers on my channel, but they are not watching my videos" - these are two common questions that I hear constantly when helping creators with their channels.
Therefore, in this week's episode of TubeTalk, I chat with vidIQ's Rob Wilson and Dan Carson to understand what YouTubers should focus on in order to get both views and subscribers.
We share tips that every YouTube Creator should be focusing on in order to engage with the viewer. This will not only push the viewer to watch more of your videos but also smash that subscribe button!
In this podcast we cover:
- Why YouTube subscriber growth doesn't always lead to significant views
- Why your videos are getting fantastic views but viewers aren't subscribing
- The value of subscribers vs the value of a view
- What you need to know about 'Audience Retention'
- Tips about how to engage with your audience
- Why analytics are your best friend
For more tips on how to grow your YouTube channel, head over to the vidIQ YouTube channel and chat with us on Twitter @vidIQ
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
Take two YouTube channels with identical subscriber numbers and identical views creating content around the same topic.
Why does one channel leapfrog the other?
What makes one channel more successful than the other?
Why do brands want to work one channel more than the other?
This is what we are going to be chatting about on this episode of TubeTalk with Richie Norton!
Richie Norton is the award-winning, bestselling author of the book The Power of Starting Something Stupid (in 10+ languages) and Résumés Are Dead & What to Do About It. In 2019, Richie was named one of the world's top 100 business coaches by Dr. Marshall Goldsmith. He is an international speaker (including TEDx & Google Startup Grind) & serial entrepreneur.
Richie has tons of experience working with creators and businesses and so in this episode, you will learn all about:
- Don't wait for retirement to do what you want
- Failure is relative
- 3 Ts of Stupidity
- Youtuber realizing the need to monetize off YouTube
- YouTube financial freedom is based on systems
- Breaking down how to make $50 000 per year
Make sure you follow Richie Norton on:
- https://www.instagram.com/richie_norton/
- https://www.linkedin.com/in/richardnorton/
- https://richienorton.com/
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
"I don't want to be pigeonholed" is something I hear often from YouTubers.
I find this strange.
Being pigeonholed essentially means that you are THE expert on a topic, why would you NOT want to be that?
Being niche on YouTube means that you become known for that niche. So whenever people want that info, they instantly know where to look!
But how do you dominate a niche? Is YouTube too saturated so every niche is taken?
I chat with Shorty Award winner, Richard Corbett from Wheels2Walking, about his inspiring story and how he created an amazing channel!
On today's TubeTalk episode you will learn:
- How circumstances can lead to inspiration
- How to focus on your audience and deal with haters
- How you are the brand in your niche
- How to collaborate with other channels
Make sure you check out Richard's channels here:
Website: https://Wheels2Walking.com
YouTube: https://YouTube.com/wheels2walking
Instagram: https://Instagram.com/wheels2walking
Facebook: https://Facebook.com/wheels2walking
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
Most Youtube creators know that analytics are a critical part of growing your YouTube channel. We tend to focus on real-time views, watch time, retention but is that enough?
Today on TubeTalk, Tim Schmoyer shares with us 5 Advance Analytics that every creator should be focused on in order to really take the channel to the next level!
In this episode you will learn:
- How to use groups
- End screen element shown
- End screen elements clicked (Bonus: Playlists Strategy)
- Real-time analytics
- Helicopter View
Make sure you follow Tim for more YouTube insights here:
Website: https://videocreators.com/
YouTube: https://www.youtube.com/user/videocreatorstv
Instagram: https://www.instagram.com/videocreators/
Facebook: https://www.facebook.com/videocreators
Who is Tim Schmoyer?
Tim's company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as his team trains other creators and business leaders to master the YouTube platform and use it as a place to spread messages that change lives. Their clients have organically grown by over 14 billion views and 61 million subscribers under their guidance. Today he lives in Cincinnati, Ohio, with his wife and seven children.
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
Having conducted hundreds of YouTube Channel Audits, we get to see a helicopter view of what Content Creators are doing right and what they are doing wrong.
Today on TubeTalk, Travis McPherson and I share these mistakes with you so that you can fix these on your channel and set yourself up for YouTube success!
In this episode you will learn:
- About bad thumbnails
- About bad titles
- About looking at analytics
- About comparing to other channels
- About the YouTuber's journey
If you want to level up your YouTube channel, get more subscribers, and more views, this episode is absolutely critical!
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
There is nothing I love more than attending YouTuber events around the world. This is not only a superb place to create network opportunities, but a space to learn from the best-of-the-best!
One event I always look forward to is VidCon, a global content creator event that really does expose how creators are able to grow their audiences and monetize their various platforms.
On this TubeTalk episode you will learn all about:
- YouTube as a business
- Alibaba and creators
- Spotter.la
- Jellysmack
- Play.works
- One Day Entertainment
Check these out and make sure you pick the right service for you and your channel.
Check out more about VidCon at vidcon.com and hope to see you at the next event!
There is so much information about YouTube and its algorithms. But what info is correct and what is false?
I speak with Mark Robertson, one of the very first SEO industry leaders to go all-in on digital video and the first to coin the phrase “social video marketing”.
With over 2 decades of experience in digital media, Mark is a pioneer, and a digital marketing expert who really understands that ins and out of the YouTube system.
On today's episode you will learn:
- Does YouTube prefer long videos?
- Does changing the video metadata after a video is published good or bad?
- Do Descriptions, Tags, Titles matter, or is YouTube AI smart enough?
- Do Likes, Dislikes, and Comment help or hinder your video?
- Should you or should you not link to external websites off YouTube?
If you want to finally hear what is FACT and what is FICTION when it comes to the YouTube algorithm and how it impacts your video performance, THIS is the episode for you!
As much as we love creating amazing videos and uploading them to YouTube, at a point we realize that being a creator isn't free. It costs money. Events, equipment, editing, tools, etc.
Of course, YouTube ad revenue is superb but its only one source of revenue.
today I chat with Marlene Mc'Cohen who runs the incredible bird channel. The channel has over 200 000 subscribers but Marlene has created several income streams that don't reply on YouTube - and so can you!
Make sure you follow Marlene for more on Instagram and Twitter and check out the website.
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
Travel is one of the biggest and most competitive verticals on YouTube, with millions of videos around the topic being uploaded every day.
But breaking through to become a successful travel-focused creator means exposure, brand deals, and the chance to break away from the 9-5 life.
I chat with Bryce Jurgy, the dad from The Jurgys, on how his family's travel and adventure channel found success in such a crowded space.
With 226K subscribers, and over 32M YouTube views, the story of the Jurgys is an inspiring one and is essential listening for anyone thinking of creating content around travel and lifestyle.
The Jurgys are found on: YouTube | Facebook | Twitter
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
Do you dream of your videos going viral on YouTube? Do you wish you could crack the code and find the secret formula for viral video success?
On this week's episode of TubeTalk, we talk to Cory Williams, the "world's first professional YouTuber," with several billion views to his name.
He's found massive success with multiple videos, and he's going to share some of his inside tips and tricks with us today!
Check out Cory Williams on YouTube
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
Many creators tend to focus on one specific platform at a time, and that's often the right approach. However, that isn't to say that you can't successfully repurpose that content to build new audiences and communities elsewhere on the web. Or use that content to drive traffic to another property, such as a website.
On this episode of TubeTalk, we talk to Stephen Farnsworth of TheStayAtHomeChef.com about how he and his wife (the actual stay at home chef in the partnership) have leveraged both YouTube and blogging to build an engaged community around the content they create. Click on the podcast link above and take a listen!
Find The Stay at Home Chef: Website | YouTube | Facebook | Twitter | Instagram
Got any questions, please mail me! Liron@vidiq.com
Are you thinking of starting a gaming channel on YouTube? Or perhaps you've been gaming for a couple of years but now want to get serious about generating significantly more views and subscribers.
vidIQ's resident online gaming expert Dan Carson is here to help you wherever you are on your YouTube journey. In this week's episode of TubeTalk, he walks us through the most common mistakes YouTubers make when it comes to researching, creating, optimizing, and publishing gaming content.
While gameplaying or streaming Fortnite, Minecraft, Animal Crossing, and GTA content sounds fun (and it is!), you won't build your channel until you understand what kind of value you bring to your audience. Only by creating a strategy that sets you apart from the millions of other creators in the space will give you the tools to succeed.
For more solid advice around growing a gaming channel on YouTube check out these resources on our blog, or watch the full Playlist on YouTube.
There are no YouTube shortcuts. You have to up in the work and build an audience. With enough determination and laser focus on quality content, channels grow and thrive for years.
Today, I chat with Justin who is a tech YouTube superstar and has been creating content for over 14 years! Over the years Justine has focused on aspects of the channel which helped her build an audience of over 6 million subscribers.We discuss those elements on TubeTalk.
For the show notes, head over to
https://vidiq.com/blog/post/ijustine-interview-how-to-rock-your-youtube-channel/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
We're all currently living through a brand new reality. We're on lockdown for both our own safety and that of our families, friends and wider community during this coronavirus pandemic.
It's no wonder YouTube creators are finding themselves unable to be creative!
So on this episode, we’re joined again by our friend Josh Zimmerman from Creator Coach who has already helped creators in previous episodes who suffer from burnout or anxiety around being creative!
Don't forget to leave a review and subscribe in your favorite podcast app.
Any questions or comments? feel free to email me Liron@vidIQ.com
Name me a topic that you can’t find at least one video about on YouTube. Go on, I’ll wait.
There’s unique, unusual, thought-provoking, and hugely entertaining content being uploaded to the platform every day, and creators are building significant views, subscribers and communities around it.
Our guest on this week’s TubeTalk podcast we talk to Dan Markham of ‘What's Inside’, who has grown his main YouTube channel to 6.8M subscribers, and his social following to over 500K followers.
Dan is clearly positioned to give us all the tips and tricks of building an audience, building a following, and absolutely rocking it on YouTube with his unique content around discovering what’s inside things.
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
