There is so much information about YouTube and its algorithms. But what info is correct and what is false?
I speak with Mark Robertson, one of the very first SEO industry leaders to go all-in on digital video and the first to coin the phrase “social video marketing”.
With over 2 decades of experience in digital media, Mark is a pioneer, and a digital marketing expert who really understands that ins and out of the YouTube system.
On today's episode you will learn:
- Does YouTube prefer long videos?
- Does changing the video metadata after a video is published good or bad?
- Do Descriptions, Tags, Titles matter, or is YouTube AI smart enough?
- Do Likes, Dislikes, and Comment help or hinder your video?
- Should you or should you not link to external websites off YouTube?
If you want to finally hear what is FACT and what is FICTION when it comes to the YouTube algorithm and how it impacts your video performance, THIS is the episode for you!
As much as we love creating amazing videos and uploading them to YouTube, at a point we realize that being a creator isn't free. It costs money. Events, equipment, editing, tools, etc.
Of course, YouTube ad revenue is superb but its only one source of revenue.
today I chat with Marlene Mc'Cohen who runs the incredible bird channel. The channel has over 200 000 subscribers but Marlene has created several income streams that don't reply on YouTube - and so can you!
Make sure you follow Marlene for more on Instagram and Twitter and check out the website.
Travel is one of the biggest and most competitive verticals on YouTube, with millions of videos around the topic being uploaded every day.
But breaking through to become a successful travel-focused creator means exposure, brand deals, and the chance to break away from the 9-5 life.
I chat with Bryce Jurgy, the dad from The Jurgys, on how his family's travel and adventure channel found success in such a crowded space.
With 226K subscribers, and over 32M YouTube views, the story of the Jurgys is an inspiring one and is essential listening for anyone thinking of creating content around travel and lifestyle.
Do you dream of your videos going viral on YouTube? Do you wish you could crack the code and find the secret formula for viral video success?
On this week's episode of TubeTalk, we talk to Cory Williams, the "world's first professional YouTuber," with several billion views to his name.
He's found massive success with multiple videos, and he's going to share some of his inside tips and tricks with us today!
Check out Cory Williams on YouTube
Many creators tend to focus on one specific platform at a time, and that's often the right approach. However, that isn't to say that you can't successfully repurpose that content to build new audiences and communities elsewhere on the web. Or use that content to drive traffic to another property, such as a website.
On this episode of TubeTalk, we talk to Stephen Farnsworth of TheStayAtHomeChef.com about how he and his wife (the actual stay at home chef in the partnership) have leveraged both YouTube and blogging to build an engaged community around the content they create. Click on the podcast link above and take a listen!
Find The Stay at Home Chef: Website | YouTube | Facebook | Twitter | Instagram
Got any questions, please mail me! Liron@vidiq.com
Are you thinking of starting a gaming channel on YouTube? Or perhaps you've been gaming for a couple of years but now want to get serious about generating significantly more views and subscribers.
vidIQ's resident online gaming expert Dan Carson is here to help you wherever you are on your YouTube journey. In this week's episode of TubeTalk, he walks us through the most common mistakes YouTubers make when it comes to researching, creating, optimizing, and publishing gaming content.
While gameplaying or streaming Fortnite, Minecraft, Animal Crossing, and GTA content sounds fun (and it is!), you won't build your channel until you understand what kind of value you bring to your audience. Only by creating a strategy that sets you apart from the millions of other creators in the space will give you the tools to succeed.
For more solid advice around growing a gaming channel on YouTube check out these resources on our blog, or watch the full Playlist on YouTube.
There are no YouTube shortcuts. You have to up in the work and build an audience. With enough determination and laser focus on quality content, channels grow and thrive for years.
Today, I chat with Justin who is a tech YouTube superstar and has been creating content for over 14 years! Over the years Justine has focused on aspects of the channel which helped her build an audience of over 6 million subscribers.We discuss those elements on TubeTalk.
For the show notes, head over to
https://vidiq.com/blog/post/ijustine-interview-how-to-rock-your-youtube-channel/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
We're all currently living through a brand new reality. We're on lockdown for both our own safety and that of our families, friends and wider community during this coronavirus pandemic.
It's no wonder YouTube creators are finding themselves unable to be creative!
So on this episode, we’re joined again by our friend Josh Zimmerman from Creator Coach who has already helped creators in previous episodes who suffer from burnout or anxiety around being creative!
Don't forget to leave a review and subscribe in your favorite podcast app.
Any questions or comments? feel free to email me Liron@vidIQ.com
Name me a topic that you can’t find at least one video about on YouTube. Go on, I’ll wait.
There’s unique, unusual, thought-provoking, and hugely entertaining content being uploaded to the platform every day, and creators are building significant views, subscribers and communities around it.
Our guest on this week’s TubeTalk podcast we talk to Dan Markham of ‘What's Inside’, who has grown his main YouTube channel to 6.8M subscribers, and his social following to over 500K followers.
Dan is clearly positioned to give us all the tips and tricks of building an audience, building a following, and absolutely rocking it on YouTube with his unique content around discovering what’s inside things.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
YouTube is an amazing platform for viewers to find entertainment and information resources. It’s also an amazing platform for creators to earn revenue from ads run against that entertaining and educational content they upload. But what if revenue from Adsense isn’t an option?
On this week’s TubeTalk we talk to Caleb Marshal, a fitness instructor with over 2.3M subscribers on YouTube. Caleb is passionate about the content he makes - hugely popular workouts set to some of the biggest tracks around.
Due to legitimate copyright restrictions, he can’t generate revenue from Adsense against those videos but instead uses YouTube to earn money from other successful business ventures built around his brand. In this podcast you will learn:
- How you can turn any hobby into YouTube content
- How to make a business out of that hobby on YouTube
- How to grow your business away from YouTube
- How to leverage your YouTube brand to grow other successful ventures
For the show notes, head over to https://vidiq.com/blog/post/how-to-make-money-youtube-adsense-not-an-option-tubetalk-206/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
As a YouTube creator, you have a huge number of things to take into consideration - your video and audio set up, keyword research, thumbnail design, content ideas, and SEO for example. But there’s another piece of the puzzle that all creators have to consider - the legal side of content creation.
On this episode of TubeTalk we’ll focus on the legal aspect to brand and sponsorship deals. We’re joined by Seth Polansky, an attorney who specializes in intellectual property law and contract law. What a perfect guest to discuss the legal issues that every YouTuber should be aware of. In this podcast you will learn:
- How to protect yourself as a YouTuber in a brand deal
- Why a solid contract is the basis of every successful brand deal
- How to ensure you receive the money you were promised
- Why US YouTubers need to set up an LLC to protect their personal liability
- That, yes, even if you are a single creator, you need a legal entity behind you
- What an operating agreement is and why it's so important
- What are the rules of 'Fair Use' when using other peoples' content
- What 'Intellectual Property' is and how it's protected
For the show notes, head over to https://vidiq.com/blog/post/legal-issues-youtube-creators-need-to-know-tubetalk-205/. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
Listeners of TubeTalk know we love to dive into creator stories, to find out how they started their journey, and the steps they took to success on YouTube.
In this week’s episode, we're joined by Chris Turner, who is a British comedian and a freestyle rapper. He has over 17M views on his YouTube channel, and his comedy gigs regularly sell out. He has created a successful YouTube presence around a niche topic and has a lot of very valuable advice for fellow creators. In this podcast you will learn:
- How to use YouTube as a showcase for your work
- Why the platform is one of the best marketing tools for entertainers
- Why live streaming is a great way to build your offline audience
- How to use YouTube's Community Tools to crowdsource content ideas
- How adding closed captions in different languages can help your international reach
- How any content creator can learn the art of storytelling from an entertainer
For the show notes, head over to https://vidiq.com/blog/post/how-to-be-successful-entertainer-youtube-tubetalk-204/. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
How long viewers watch your content for is one of YouTube’s golden signals. So as content creators we know we need to hook attract viewers with engaging topics. But did you know that quality production values can also help your audience retention?
In this episode of TubeTalk, we’re going to take a deep dive into audio specifically, and give you some must-know tips and tricks around sound quality. So many YouTube creators are not putting the effort into audio, and are losing viewers because of it, even when the content they create is otherwise amazing.
I’m joined by Mike Russell, Creative Director at Music Radio Creative. He’s a recognized expert on audio production, and his YouTube channel is packed full of advice about cleaning up audio, producing podcasts, creating music, and more. He really, really understands the quality and voice that's required to capture an audience and keep them riding along with you. In this podcast you will learn:
- Why buying an expensive microphone isn't enough to ensure crystal-clear audio
- How a shaggy carpet can help create the best audio
- How to mix in a music track so your viewers can still hear you
- Best practices for mixing in other sound clips to your video
- Audio tips for creators on the go
- Why recording background noise separately can boost your audio quality
- Why you should build your own library of audio clips
For the show notes, head over to https://vidiq.com/blog/post/why-great-audio-boost-youtube-audience-retention-tubetalk-203/. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
Raise your hand if you want to be a full-time YouTuber. If you’re listening to this podcast or reading this post, the odds are pretty good that you're trying to monetize your content on the platform and make being a YouTuber your career.
But did you know there's more than one way of becoming a full-time YouTuber? As creators, we acquire a whole set of skills over the years, like how to research the right content to make, how to edit the footage we film, and how to optimize the videos we publish. Those skills are transferable and can help bring in the extra revenue you want.
In this week’s episode, I’m joined by Owen Hemsath or Owen Video as he's known all around the interwebs. Owen helps business leaders grow their influence and their authority on YouTube, and he’s an established and successful online video creator himself. He hosts two very successful Facebook live talk shows each week that attract thousands of views, and is very active on LinkedIn video too.
In this podcast you will learn:
- Why all the big YouTube creators treat their channels as a business
- How you need to do the same so you can generate real revenue
- What separates the business YouTube creator from the hobby YouTube creator
- How to make your talents and skills available to the marketplace to help grow your channel
- Why you can’t rely on Adsense income to make you rich
- How working off-platform can generate a living income
- How you can still generate revenue even though you’re not as big as Mr Beast
- How to build your channel to get those brand sponsorship deals
For the show notes, head over to https://vidiq.com/blog/post/how-to-youtube-full-time-career-tubetalk-202-owen-video/. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
Why do we gravitate towards the same YouTube creators, publishing the same kind of content again and again? It's not like nobody else is talking about those same topics, but yet we choose to go return to certain channels. There is something that draws us in time and time again. Why is that? Well, there's a secret sauce, a magic ingredient, and on today’s Today episode of TubeTalk, we're going to be discussing that exact ingredient.
Well, one critical element is the way the story is told. Being a great storyteller is critical on YouTube. We've been telling you this forever now. This is why I'm super excited today to speak with Jordan Bower, who is the Founder of Transformational Storytelling, a facilitation coaching and consulting business based in Vancouver, Canada. Jordan spends most of his time leading business storytelling workshops for some of the biggest companies in the world. In this podcast you will learn:
- How storytelling is the key to connecting with your audience
- How every creator has this skill, they just need to build on it
- The audience wants to build that connection with you so let them
- Why copying other creators will stop you from finding your true voice
For the full show notes, head over to https://vidiq.com/blog/post/why-story-telling-valuable-skill-youtuber-tubetalk-201/. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
When you think of LinkedIn, you think of this professional network, the one that's used for business. So us as YouTubers who are creating fun, cool, and exciting content on YouTube, is LinkedIn a world we should be investigating? Well, the answer might surprise you. Today we're going to show you how you can use LinkedIn to actually help your YouTube channel. Let's do this.
So can YouTubers use the power of LinkedIn to help them grow their YouTube channel? There's only one person who's amazing at doing this. She is our LinkedIn expert Judi Fox and she's here with us to discuss:
- The trick to getting YouTube views via LinkedIn
- How to build a community on LinkedIn
- How commenting on other people's posts can bring huge rewards
- How to optimize your LinkedIn profile for success
For the full show notes, head over to https://vidiq.com/blog/post/why-youtubers-should-be-active-linkedin-tubetalk-200-judi-fox/
Don't forget to leave a review and subscribe in your favorite podcast app
Any questions or comments? feel free to email me Liron@vidIQ.com
Let's be honest. Running a YouTube channel takes a lot of work, a lot of effort, and can actually *cost* you money. You have equipment to buy, you have business trips that you need to get to, plus all sorts of other expenses. What can you do to generate revenue beyond the brand deals, beyond the affiliate links, and beyond YouTube AdSense?
My guest on this episode of TubeTalk is Jess Catorc from Teachable, who's got an amazing option that we should all be exploring. In this podcast you will learn:
- How to create courses for your YouTube audience
- How to make the most of your expertise and skills via selling an online course
- To take advantage of your considerable content creations skills
- Why creating and selling an online course could be a major revenue stream
- Why you don't need to be a teacher or educator to create a course - entertainment works too!
For the full show notes, head over to https://vidiq.com/blog/post/how-to-make-money-youtuber-creating-courses-tubetalk-199/. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
What is an MCN, or ‘Multi-Channel Network’? Should a small creator work with one to establish a presence? Should larger YouTube channels stay tied to them as they pick up more sponsorship and brand deals?
When we get to learn from other people's experiences, their mistakes, and the winning strategies they have implemented in the past that just helps us grow and hopefully, avoid the same pitfalls.
In this week’s episode, we talk to Shannon Morse, an awesome creator who has worked with MCNs. In this week’s Tubetalk you will learn:
- The pros and cons of working with an MCN
- How to understand the different contracts involved in signing up with one
- The vital importance of negotiation
- How to understand your YouTube channel’s worth
- How to confirm the validity and credibility of an MCN
For the full show notes, head over to https://vidiq.com/blog/post/working-with-mcn-tubetalk-198/ Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
We all know that it takes a lot of work to manage one YouTube channel, so you can imagine how much work it takes to manage eight YouTube channels plus a stable of social media feeds, including Instagram and TikTok.
If you want to know what the best tips and tricks are to be productive and be effective with your YouTube channel, this week’s episode is exactly for you.
Today, I chat with Rachel Bennett, aka The Now Mom and the mom on The Ohana Adventure, who manages 8 channels and social media and still has a life! How does she do it?
In this podcast you will learn 6 killer tips:
1. How keyword and competitor research is the foundation to YouTube productivity
2. Why failing to plan is planning to fail
3. Why You Should Start every shoot with a positive, professional attitude
4. How to manage multiple channels or video projects
5. How to leverage content across different social channels
6. How to keep on top of your key metrics so you can pitch to brands
For the full show notes, head over to https://vidiq.com/blog/post/6-killer-productivity-tips-for-youtube-success-in-tubetalk-197. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
Are you active on YouTube or LinkedIn but want to know more about growing your personal brand via video? On this week's episode of TubeTalk, we talk to Renee Teeley about how to do that as authentically as possible.
As content creators, our time is valuable. There are only so many hours in the day, and there's only so much we can produce, so how do we get the most out of our time and maximize our reach?
In this podcast you will learn:
- How to build a personal brand with video
- Why it's OK not to publish video on every platform
- How to squeeze the value out of every video
- How to identify which platform your core audience uses
- Why you should upload content natively to each platform
For the full show notes, head over to https://vidiq.com/blog/post/how-to-build-personal-brand-video-tubetalk-196-renee-teeley/. Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
On today's episode of TubeTalk, we talk to one of the online video industry’s leading expert on digital rights management, Rian Bosak from SuperBam. Rian really understands content creators, really understands copyright issues and knows how to get those rights back to the rightful owner so the rightful owner can actually make money off the hard work they’ve poured into their content. In this podcast you will learn:
- What is considered fair use and why
- How creators can protect their ownership of video content
- Why many creators are missing out on revenue due to copyright violations
For the full show notes, head over to https://vidiq.com/blog/post/experts-guide-fair-use-copyright-youtube-tubetalk-195-rian-bosak/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
Growing a YouTube channel is not easy so today we speak to Rob Wilson, vidIQ's YouTube channel master, who together with the team grew the channel to over 450 000 subscribers.
With over 500 videos on the channel and millions of views, Rob shares valuable lessons he learned along the way.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
As you start 2020 and are fired up to rock your YouTube channel, please stop making these common mistakes.
I have audited hundreds of channels from both and small creators and they are still making these 5 common mistakes that are preventing their channel from getting YouTube's attention and distribution - STOP MAKING THESE MISTAKES!
Don't forget to leave a review and subscribe in your favorite podcast app.
Any questions or comments? feel free to email me Liron@vidIQ.com
YouTube Burnout is real and spiraling out of control as YouTube content creators never stop. We are always thinking about the next video. And the next one. And the next one.
We are always thinking and analyzing and at some point, we just can't seem to find our flow again. Every video is a struggle to create. The spark is diminishing.
This is burnout.
On today's episode of TubeTalk let's unpack those questions with someone who provides a sounding board to those who feel the daily pressures of content creation. That man is Josh Zimmerman. He's the co-founder of Creator Coach, the first-ever life coach dedicated to creators.
In this podcast you will learn:
- What is the definition of creator burnout
- What are the stages of burnout
- Why the YouTube platform is a breeding ground for burnout
- Why are creators much more susceptible to burnout
- Why creators make burnout so personal
- How creators can avoid burnout
For the full show notes, head over to https://vidiq.com/blog/post/Beat-youtube-burnout-192-josh-zimmerman/.
Don't forget to leave a review and subscribe in your favorite podcast app!
Any questions or comments? feel free to email me Liron@vidIQ.com
This is the paragraph that has sent shivers down the spine of the YouTube community around the world:
"Regardless of your location, we'll require you to tell us whether or not your videos are made for kids. We are making these changes according to an agreement with the US Federal Trade Commission, FTC, to help you comply with the Children's Online Privacy Protection Act, COPPA, and/or the applicable laws. Failure to set your content appropriately may result in consequences on YouTube or have legal consequences under COPPA and other laws."
What does this mean for a YouTube channel that has an audience of under 13 as well as an audience that's over 13? What does this mean for family vlogs? What does this mean for gaming channels? What does any of it mean?
We want those answers just as much as you do, so on today's episode of Tube Talk let's unpack those questions with someone who understands not only the law but also the influencer network, so someone who understands the YouTuber mindset. That man is Jonathan Katz who's an entertainment attorney representing influencers for the past three years. He's the co-founder of Clamour Summit, an amazing event for creators and brands to network and learn from each other.
In this podcast you will learn:
- Why the pressure to comply with COPPA is on creators not YouTube
- Why there is so much confusion around COPPA
- How creators need to determine whether their content is 'made for kids'
- Why YouTube probably won't offer creators a 'mixed audience' option
- How COPPA is going to fundamentally change the YouTube platform
- Wh creators need to contact the FTC and comment on the changes
- Why COPPA affects you even though you may live outside the US
- Why adding a disclaimer to your YouTube description is not enough
Check out Jonathan's website for a Legal Channel Audit!
Don't forget to leave a review and subscribe in your favorite podcast app.
Any questions or comments? feel free to email me Liron@vidIQ.com
