The Exchange for Entrepreneurs™ Podcast

Bill Besenhofer on Being a B Corp & Making the Food Chain Efficient | The CSE Podcast Ep10-S2

January 24, 2022 CSE - Canadian Securities Exchange Season 2 Episode 10
The Exchange for Entrepreneurs™ Podcast
Bill Besenhofer on Being a B Corp & Making the Food Chain Efficient | The CSE Podcast Ep10-S2
Show Notes

CSE's Barrington Miller is joined by Bill Besenhofer, Co-Founder and CEO of The Fresh Factory, to discuss consumer and investor “appetite” for plant-based, clean-label food, becoming a B Corp, and how technology plays a role in how they serve emerging and existing brands in this space. The conversation also highlights Bill’s thoughts on where he sees the clean food landscape going. 

Here's an overview of what Barrington and Bill discuss in this edition of the "Exchange for Entrepreneurs" podcast:

0:00 - Background of The Fresh Factory and COVID-19's impact
3:44 - Achieving brand loyalty 
4:31 - What it takes to be a B Corp 
9:46 - Technology’s role in how they help brands
17:26 - Hurdles for companies in this space 
20:05 - Will The Fresh Factory be joining the metaverse? 
20:50 - The Fresh Factory’s team and stakeholders 
22:50 - Where the clean eating landscape is going 
26:50 - What investors can expect from The Fresh Factory 

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#disruptivefood #farmtoshelf #plantbased

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