Building the Bedrock of a Strong IR Strategy | The CSE Podcast E21-S4 Artwork

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Building the Bedrock of a Strong IR Strategy | The CSE Podcast E21-S4

September 23, 2025 • CSE - Canadian Securities Exchange • Season 4 • Episode 21

🎙️ On the Canadian Securities Exchange podcast, host James Black sits down with Julie Durant, Founder of Market Motion Media, to explore the bedrock of a strong IR strategy for public companies.

Julie shares insights from 20+ years in capital markets, highlighting why IR is more than compliance—it’s about building trust, credibility, and consistent communication with investors. From laying the foundation before going public, to balancing retail vs. institutional audiences, to the rise of AI as a tool in IR, this conversation covers the essentials every CEO should know.

💬 “It really is about building trust… and realizing that it’s a long game. A well-thought-out IR program is essential for any public company to stand out from the crowd.” — Julie Durant

Whether you’re preparing to go public or refreshing your investor relations approach, this episode offers practical advice on how to connect authentically with shareholders and strengthen your market presence.

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