The Music Industry Podcast
The Music Industry Podcast discusses all things relevant to this modern music industry and what artists can be doing to market their music to the masses. Presented by Burstimo’s Maddy and Alex, The Music Industry Podcast delves into all areas from Spotify to live events, merchandise to social media, branding to music promotion.
The Music Industry Podcast
How Record Labels Are Marketing Artists Using Content | Liberty Wilson: Virgin EMI
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Burstimo
Alex and Maddy speak with Liberty Wilson, who is senior marketing at Virgin. Liberty has been working within the music industry long enough to see constant change in trends and how music marketing has changed. With the introduction of influencer marketing, and platforms such as TikTok, labels are now exploring the new ways to reach audiences and get their artists music out there.