Today we’re joined by Amirah Jiwa, a Social Impact Strategist. She helps brands create and communicate impact. She is excited by products and experiences that deliver and inspire positive change - for consumers, producers, employees, the environment, and society at large.
Amirah has experience working with a number of different companies about what makes them have a positive impact, and how they communicate that. So we want to discuss with her the idea of ‘greenwashing’, and how you can identify this versus real social impact.
Also, how can brands that don’t have a positive impact take a stab at pivoting to a model which does some good. This is something we have questioned in previous episodes and would love to get a sense of the reality of what this would involve.