How do you get a whole industry to change its practices?
This week we’re so excited to be joined by Kerry Bannigan, Founder of the Conscious Fashion Campaign which engages global fashion industry events - e.g. trade shows, fashion weeks, conferences - to commit to the achievement of the UN's Sustainable Development Goals.
The Conscious Fashion Campaign increases awareness and inspires action in fashion companies en masse by targeting big industry events (with a captive audience!). By working with the event organisers and initiatives, sustainability principles are embedded throughout the events’ marketing, operations and logistics. This, in turn, puts out the message to the fashion industry involved that sustainability is important, educates them in why, and encourages them to form partnerships committed to taking action at scale. Fashion is an influential sector, the global industry being worth 3 trillion dollars, so if it gets behind the SDGs it has a big impact.
Today we talk firstly about the UN’s Sustainable Development Goals and how they translate into the fashion industry. Second, we discuss what it takes to influence a whole industry.
Website: www.consciousfashioncampaign.com
Facebook: @consciousfashioncampaign
Twitter: @consciousfash
Instagram: @consciousfashioncampaign
#SDGFashion