Matt Talks Hospitality

Hotel pricing and revenue strategies shaped by data

Powered by mews.com Season 4 Episode 37

Hotels love to talk data. But what does that look like in making pricing and revenue decisions? In this episode, Matt sits down with Henry Blackman, Director of Product GTM Strategy at Mews, to talk about data and testing as a fuel for smarter revenue strategies. They break down why it’s better to test and learn in the real world than to guess around a meeting table, why you don’t need perfect data to act and why knowing your guests is the foundation of good pricing and packaging.

Learn more about the podcast here: https://hubs.ly/Q0350wrf0

#hoteltech #hospitalitypodcast #mews #hotelmanagementsystem #pms

0:00 - Introduction
2:03 - How hotels should approach their data
3:43 - How to test hotel data
5:01 - Revenue and upselling best practices
6:37 - Empathy as part of your revenue strategy
8:43 - Guests as the best source for data
11:15 - Training staff for customer engagement
12:57 - Shifting focus from rooms to experiences
18:55 - Steps to effective monetization strategy
21:30 - Why simple is always better
25:40 - Psychological tactics in revenue management
28:09 - The value of experimentation and testing