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Lay of the Brand
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Lay of the Brand
B2B marketing in the metaverse
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Merritt Group
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Season 1
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Episode 23
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Is the metaverse just the next "next big thing?" Or is it a totally new way of looking at interactivity and engagement? And what can marketers be doing now to make sure they aren’t left behind? Listen in for insights from Yashar Behzadi, CEO and founder of Synthesis AI.
What does the metaverse mean for B2B marketers?
What is the Metaverse, anyway?
What comes first, the technology or the killer app?
You need advances in hardware but also core AI
Is it premature for brands to rush to the Metaverse?
The role of startups
Multiple metaverse madness
Are virtual conferences real enough?
Upleveling demos and collaboration
Getting in before the inflection point?
Personalization vs privacy vs CX
Pervasive advertising: par for the course
Brands should gain information now for 2-4 years ahead