How to market to CISOs with 7-Eleven & T.E.N. Artwork

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Lay of the Brand

How to market to CISOs with 7-Eleven & T.E.N.

November 10, 2020 • Merritt Group • Season 1 • Episode 14

0:00 | 34:12

Today’s CISOs have an unprecedented amount of work and conflicting priorities on their plates, making it extremely difficult for anyone—let alone a vendor trying to sell them something—to grab their attention. To understand how B2B cybersecurity marketers can reach these elusive decision makers, we talked with Sujeet Bambawale, CISO of 7-Eleven and Marci McCarthy, CEO and President of Tech Exec Networks (T.E.N.). Listen to learn the data behind what works (and doesn’t) when marketing to CISOs; personal insights from an international brand’s CISO on how to influence security decision makers; and how COVID-19 has changed the dynamics of outreach programs.