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Lay of the Brand
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Lay of the Brand
Diversity, Equity and Inclusion (DE&I)
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Merritt Group
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Season 1
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Episode 16
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Diversity, equity, and inclusion (DE&I) are in the forefront of a national conversation. For B2B and B2G tech marketers and PR pros, DE&I poses questions that drive decisions about messaging, outreach, and whether or not to take a public stand on issues. Carrie Drake, Director of Government Marketing for Maxar and the former president and a current board member of Women in Technology joins us for an in-depth look at ways marketers can help their companies navigate these waters.
“Are you shaping your message for various audiences or are you shaping your message for one?” — Carrie Drake
Diversity and Tech Opportunities
The Marketing + PR Landscape
Carefully Managing Recruitment and Diversity
DE&I + Accessibility
Breaking Down Silos To Craft Influential Stories
Adapting Brand Communications to Reach Younger Generations
Wrapping Up: DE&I and the Future of Marketing + PR