Pavement to Purpose

This week, Chief Victory Officer Eric Guy is joined by Cam Roberts, owner of Laser Pavement Solutions and host of the Stripe It Like It’s Hot podcast. From humble beginnings in northern Canada to building a purpose-driven pavement business, Cam shares his inspiring journey of turning challenges into opportunities. In this energizing episode, Eric and Cam dive into the power of values-based leadership, how to create meaningful work that retains top talent, and why pouring into your people always delivers the best ROI.

Takeaways:

• Purpose Drives Business: Cam’s story is a testament to how personal grit and a sense of purpose can transform not just a career but an entire industry. His desire to serve better than the competition fueled the launch of his successful business.
• People Before Profits: Cam’s leadership philosophy is clear, businesses thrive when they prioritize their employees’ growth and goals. His company serves as a vehicle to help team members achieve both personal and professional dreams.
• Employment Is a Two-Way Street: Cam makes it a point to understand what his employees value and where they want to go in life. He uses tools like personal goal-setting forms and quarterly check-ins to ensure alignment and engagement.
• Leverage Through Leadership: Instead of just exchanging time for money, Cam emphasizes that investing time in developing people creates exponential returns for the business.
• Play to Strengths: Don’t force people into roles that go against their natural abilities. Cam advocates for putting employees where they’re most likely to succeed and thrive.
• Consistent Feedback Beats Annual Reviews: Cam ditched the outdated annual review in favor of quarterly feedback sessions that foster connection, clarity, and continuous growth.
• Believe in People’s Potential: Many employees don’t see their own greatness. Cam actively calls out their strengths and invests in helping them recognize and reach their potential.
• Legacy Beyond Work: Cam shares his vision for legacy, leading his family, team, and community by example, always putting people above profits, and living his faith and values boldly.

Laser Pavement Solutions: https://www.laserpavementsolutions.ca/about-us

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