Flashing Lights, Saving Lives: How First Light Safety Products is Transforming Student Transportation

This week at NSTA: The Bus Stop - Executive Director Curt Macysyn welcomes Doug Campbell, Director of Sales and first-time guest Kevin Smith, President and CEO of First Light Safety Products. First Light Safety is a School Bus Driver International Safety Competition and Annual Meeting & Convention sponsor. The trio have in-depth conversation about their backgrounds, professional journeys, and their shared commitment to student transportation safety. Kevin walks us through the founding of First Light Safety Products—how, why, and where it began—and explains the company’s mission to combat illegal school bus passing, a persistent and dangerous issue. He highlights what makes First Light Safety Product’s safety solutions unique, the growing interest from states, school districts, and manufacturers, and shares exciting developments on the horizon, including new products. Doug, a long-time NSTA member, shares why he remains so passionate about student transportation, his reasons for making a major career move, and what key issues still drive him professionally. He also gives us a behind-the-scenes look at the 2025 51st Edition of the School Bus Driver International Safety Competition, reflecting on its impact and importance in promoting safety excellence across the profession.