Alice van der Vliet, Global Head of Employer Branding at Signify, has 20 years marketing experience. Alice has also worked in agency for The Adecco Group in the Netherlands.
Alice shares proactive advice to build an employer brand, different steps to take to move forward:
How to create EVP persons for different departments in the business
How to implement an employer brand into a recruitment agency
How important to have stakeholders onboard with marketing
Explain marketing with facts, figures and linking it back to corporate strategy.
Aligning audiences with skill sets required
Metics to measure employer brands with
Make friends with marketing and comms teams!