Digital Signage Today
The Digital Signage Today Podcast offers a view into the hot topics affecting the continuing evolution of digital signage technology worldwide. The podcast features interviews with movers and shakers as well as news related to DOOH, 4K displays, content management, and more
Digital Signage Today
OAAA chief talks OOH growth, advertising trends
In this episode of the Digital Signage Today podcast Anna Bager, president and CEO of the Out of Home Advertising Association of America, shares insight on what's driving robust OOH growth and revenue as well as the trends taking root in the OOH industry.
Digital OOH was a prime driver in OOH ad spend hitting a revenue landmark in 2024 — $1.98 billion in OOH ad spend. Bager discusses why OOH is grabbing deeper traction among retailers and businesses and catching greater attention with consumers.
The OAAA chief also explains why the association recently initiated an Agency Council and the role it plays in the association.
