Korbyt leader outlines ADA rules, requirements in digital signage deployments

This episode of the Digital Signage Today podcast focuses on requirements and mandates relating to the Americans with Disabilities Act.

The ADA is a set of guidelines that ensures individuals with disabilities receive equal treatment as individuals without disabilities. This includes equal access to information and functionality. The ADA requirements ensure digital signs are inclusive, engaging, and accessible to all.

Podcast guest Laurel Barrette, a marketing manager at Korbyt, maps out why and how digital signage partners and clients need to know and adhere to the ADA rules. The podcast is moderated by Digital Signage Today Editor Judy Mottl.

Korbyt is a workplace software and digital signage company. It is headquartered in Dallas, Texas, with additional worldwide offices in the U.K. and the United Arab Emirates

According to the World Health Organization, 1.3 billion in the world have a significant disability, which accounts for 16% of the global population. That's a significant portion of the consumer base businesses need to accommodate.

ADA requires that digital signs accommodate people with disabilities, from the blind to the hearing impaired and offer functionalities, and features allowing them to engage and interact with a digital sign as a non-disabled inADA compliance isn't something a company can disregard. In 2023, there were a total of 4,605 ADA digital accessibility lawsuits, a 14.1% increase from the previous year. Non-compliance can expose your company to hefty fines, penalties, and legal fees — not to mention scrutiny from your consumers.

The approximate total cost of an ADA digital accessibility lawsuit is $200 million, an amount enough to startle a budget and hinder operations.