Communications Academy

Facebook vs a branded employee app -what's the difference?

April 18, 2019 Season 1 Episode 6
Communications Academy
Facebook vs a branded employee app -what's the difference?
Chapters
Communications Academy
Facebook vs a branded employee app -what's the difference?
Apr 18, 2019 Season 1 Episode 6
Staffbase
Show Notes Transcript

Facebook vs a branded employee app -what's the difference? 


Speaker 1:
0:03
What is an employee app? Is it just Facebook for your company? Well, not really. Um, there is an element of the employee APP which is about communicating, uh, the news. So getting the latest word out about this topic or that topic or the other topic. It could be weather alerts, it could be a CEO blog post, it could be a local buy and sell channel, but you have a combination of these posts that are going on and they might aggregate to a feed within your employee app. But where it gets really different from Facebook is that in the case of Facebook, you really don't have any control over priority. But in the case of an employee app, you should have very good control over priority. Let me give you an example. If you had two posts, one post where you were going to announce the sale of your company or you are going to announce that your company was acquiring a nature, a competitor in the market, this really important post would be really different than a second post, which is say a cute pet photo that somebody wants to share out.
Speaker 1:
1:13
Um, in a Facebook contest, a context, it's just gonna be whatever was most recent goes to the top. But in your employee app with staffbase, you can tightly control wherever that news flows so you can make sure your most important news post goes out with a push notification. Whereas the cute pet photo doesn't, you can make sure it goes out with an important flag, that it goes out with acknowledgements, and then you can make sure that the news is positioned on the homepage in a way that it persists, so that users will continue seeing it throughout the week.
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