Communications Academy

What is and how do I measure engagement with an employee app?

April 18, 2019 Season 1 Episode 4
Communications Academy
What is and how do I measure engagement with an employee app?
Chapters
Communications Academy
What is and how do I measure engagement with an employee app?
Apr 18, 2019 Season 1 Episode 4
Staffbase
Show Notes Transcript

What is and how do I measure engagement with an employee app? 


Speaker 1:
0:03
Employee engagement. What is employee engagement. In the context of a platform like Staffbase and the context of internal communications. We think of this as like, okay, Adoption: This is people having the platform. Readership: This is like them a looking at stuff on the platform. And then Engagement: is that next frontier of them actually doing something with it and like letting you know that it meant something to them. So the Staffbase platform, we measure engagement as one of any of the following interactions that the user does. Uh, if they like the content. If they share the content. If they comment on the content. So any one of those three actions will result in one engagement. It will result in an engaged user within that given time frame. And it will result in an engaged piece of content.
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