Communications Academy

5 Ways to Activate Users on your Branded Mobile App

May 09, 2019 Season 1 Episode 14
Communications Academy
5 Ways to Activate Users on your Branded Mobile App
Chapters
Communications Academy
5 Ways to Activate Users on your Branded Mobile App
May 09, 2019 Season 1 Episode 14
Staffbase
Many organizations aim to have a very specific % of activations on their branded Employee app. Here's 5 ways that can help boost activations:
Show Notes Transcript

Many organizations aim to have a very specific % of activations on their branded Employee app. Here's 5 ways that can help boost activations:

1. Branded Swag & Posters

2. Set up kiosks at your various offices. Make yourself available and let folks talk with you as you help them get setup. 

3. Find champions at each of your locations and arm them with swag and a very specific shirt or badge that welcomes questions and assistance. Hang up a few posters or fliers with the champions face on it that says, find me!

4. Consider a contest. Have a few stragglers that will tip you over that % goal? Offer something very intriguing like two NFL tickets of their choice. But have a catch: the contest won't activate until everyone complies. That way their friends will nudge them to get it going.

5. Probably most important, is throwing a go-live party. How your organization interacts add accesses their most important information is Paramount... Prove it!

Want more? Here's the Top 10 IT Questions About the Staffbase Employee App: https://insights.staffbase.com/blog/the-top-10-it-questions-about-the-staffbase-employee-app

Let's assume you've been looking at the Staffbase app and you really like it. That means your next step is likely to be "talking to IT." If that's the case then this is the article for you. To help you out, here are ten of the most common questions we get during our initial talks with IT professionals. We love talking with them, because these conversations usually follow a similar trajectory: skepticism about Staffbase being “just another app” changes to real enthusiasm with the realization that it's an enterprise-ready platform built with professional IT environments in mind.

Jason:
0:01
Today, we're going to talk about five ways that you can help activate or boost activation for your branded employee application. Number one, branded swag and posters. It's really that simple. Generate that interest, get people excited, have fun things to hand out in advance to get people to be excited about it. It's really that simple. If you're going to name your application, that's kind of one a right. So you can actually make sure that the name of your application is something familiar and that's where you can brand it on swag, tee-shirts, et Cetera, things like that to make it fun. Number two, set up kiosks for your, uh, at your various offices. So make yourself available or uh, and, and let folks come in, talk to you about the application, uh, help them set it up, et cetera. And even bring along like a literal kiosk thing that's set up, very recognizable.
Jason:
0:57
Put it in a place in each office that is easy to see or identify a high traffic area would be ideal, like a cafeteria or a main entryway. And just have that kiosk right there. Make it very clear what it is. And then maybe you can take a little advice from number one, which is handing out that swag after people sign up. Very cool. Number three, find champions at each of your locations. Um, harm them with swag and very specific shirt that says, ask me about our APP. Um, that'll be really helpful. And then you can send out maybe an email campaign and advanced or hang some posters with pictures of your champions around the different locations so that people know to look for them and they'll see them in their shirt. And that way they can ask questions. I help them install the application and just generate more interest.
Jason:
1:46
And it'd be really fun if the champions can also have a little tote bag that has some swag in it that you hand that out. I keep going back to the number one, which is the swag because everyone loves swag. Thanks for listening to the podcast. We've got a ton of great content that covers the full journey of deploying a branded employee app. Go to [inaudible] dot com click on resources and select employee APP guide. That's it. Best wishes. And back to the show. Number four, consider a contest. If you have a few stragglers that will a tip you over that percentage goal that you're really striving for. Offers something very intriguing like an NFL ticket, uh, of their choice. You know, regular season, NFL tickets. Very interesting, very exciting. But make there a catch to the goal, right? So you, for if everyone signs up then you'll be entered into this contest.
Jason:
2:36
But that's the catch. Everyone must sign up so it's going to generate a little competition, excitement and people would be like, dude, you got to download the application cause I want this contest. I want to win those tickets. Very fun stuff. Number five, probably most important is throwing a goal live party. If the excitement is real, the excitement is present. Get people to show up to the party and their way that they enter the party is by showing that they have the application installed on their phone. So that's the easiest way to get them to go. Free Party, free food, free swag, some contests, excitement, maybe have a little concert, make it really fun. And the only way they get in their ticket to get in as they've downloaded their branded application on their device. That's all they have to do to show, hey, get into this great party. Look, it's important, right? You want to, you want your organizational communication, uh, strategy to be something that will help evolve the cultural transformation of your organization. That's important. So spend the money that's required to make that importance felt and get people to be excited about it. That's really what's going to happen here. So those are the five ways to help people get activated on your brand and employee application. Thank you.
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