Communications Academy

How Versum helped 2,000 people feel like one team

May 29, 2019 Season 1 Episode 17
Communications Academy
How Versum helped 2,000 people feel like one team
Chapters
Communications Academy
How Versum helped 2,000 people feel like one team
May 29, 2019 Season 1 Episode 17
Staffbase
Want to achieve a 96% active adoption rate? Learn from Tiffany Elle, Senior Global Corporate Communications Manager at Versum Materials.
Show Notes Transcript

Here's 7 of the top tools that make communicators more effective: https://staffbase.com/blog/top-internal-communication-tools-that-make-you-more-effective

One of the biggest challenges communicators have is finding ways to get your organization to read, respond, and actively participate in your communications strategy. Tiffany Elle, Senior Global Corporate Communications Manager at Versum Materials knows this all too well. However, she's found a way to achieve a 96% active adoption rate. That's NOT a typo 96%! Check out this episode to learn more about what makes her communications strategy so wildly successful. 

Speaker 1:
0:02
Today we are joined by Tiffany l averse who materials. I got to sit down with Tiffany in Phoenix at our corporate headquarters and learn all about her communication strategy. She has been wildly successful and actually has a 96% active adoption rate on her branded application and we talked all about how she got there. Please sit back and enjoy, but before you do, please go ahead. If you're listening to this on apple podcasts or on Spotify or Google, wherever it may be, please go to the rate and review section, give us a five star review and tell us how we're doing because we want to know thank you so much and enjoy the show. Hello and welcome. Thank you so much for your time today. Uh, today we are going to talk with Tiffany Elle. She is the senior global communications manager at verse sue materials and Tiffany, thank you so much for coming here today. We're really excited to learn from you. Absolutely. My pleasure. Oh, that's great. So right off the bat, I just want to say, if we hit the rewind button and you don't have a branded employee APP available to your entire organization, what was communication even like before that?
Speaker 2:
1:19
Let's back up a little bit. Sure. So we're really unique in the sense that our business has been around for 40 years, but our company has only been around for two years. So we spun off from a much larger company that had an intranet platform that was sharepoint based. And one of the things when I was brought on about three months after we spun off was to look for ways to innovate how we communicate with our employees. So when we did the initial spin off, as I mentioned, we had contracted with someone to do just a bare bones sharepoint site. Hmm. And that allowed our customer, our employees to get, you know, access to corporate policies and who to contact. And it was a new company, so there were a lot of new faces. Um, but it was just very, very minimal. And so, you know, we relied on that and it was cloogy and you know, not very friendly for our employees to use and that their graphics weren't great.
Speaker 2:
2:19
And it was just that. So, you know, it was a lot of emails, you know, we did some town halls and whatnot, but we really wanted to elevate it and, um, really put the focus on technology because we're a technology company. Right. So I wouldn't, you have your employee experience be what your vision is, right? Yeah. So, you know, that's Kinda when we started looking at, you know, how do we, you know, kind of end of life, this really awful sharepoint site that we had, but leverage the resources that we had built upon within the environment. Sure. Right. So here we are. That's, and I think it
Speaker 1:
3:00
would be helpful just to talk a little bit about what you guys do a little bit further, if that's okay.
Speaker 2:
3:04
Absolutely. So versed in materials is a, um, material sciences company that manufacturers, um, materials for semiconductor fabricators. So those actual wafers that get made, um, they need chemicals and slurries and all this really good stuff that goes into polishing the wafers and making sure that they get produced properly. So, uh, we're really unique in the sense that, um, we in the seven stages of wafer fabrication, we play in, you know, most of them, I think there's one that we're not on, but it's really exciting. Um, but it's, it's real innovative technology and so we have a lot of, um, engineers and chemists and you know, non dusk employees that go into our customers and actually help them utilize the materials that we manufacture. Right? So for us, really making sure that we're hitting those non desk employees is so important because they're not logging into their PC everyday. Right? So how do we, how do we speak to them and make sure that they're not missing out on important communication?
Speaker 1:
4:12
Excellent. And so we've, we've had these conversations with a duration in other episodes with other communicators, and there seems to be this real struggle to find unique, creative and an ongoing ways to just get people to read, to, to respond, to just be active participants. Right. Um, and I'm, you know, coming up with this communication strategy is no small feat and I'm just sure, I would love to hear from you some of your successes in how you've overcome that.
Speaker 2:
4:47
Um, I think there is a lot of interest from employees to know what's going on in room says organization. So, um, we're relatively new, as I mentioned, there's a lot of change going on. And so with that change, our employees really are curious, you know, they want to understand what's going on within the organization. Um, but more so I think there's a fear of missing out. So kind of playing on that in terms of, you know, Gosh, what, what's happening that I don't know about and who knows about it first. You know, in launching a platform like staff base, we were able to kind of, you know, hey, here's, here's the everything that's going on in the organization and people are liking and commenting and kind of talking about what they're finding and they're evangelizing the message, you know, so I think you're giving them a platform to say, hey, this is really important to me and it's probably going to be really important to you. So if you ignored an email that came through, you know, hey, check it out cause everyone's talking about it and you don't have that with an email. Right, right. Yeah.
Speaker 1:
5:52
Yeah. And also, you know what I mean? It sounds like the desk was part they feel like is so important. Absolutely. You have so many people that probably don't access he email period. Correct. Um, or they're just there. The way that they function doesn't require them to go to a machine and look at anything other than maybe what they're required to do or there's no machine periods. Um, so this idea of, there's two parts to what you were saying that I found really interesting. So the part, which is one part was this desk worker aspect, which I think is so prevalent in this space is this need to communicate. And on the other hand, there's also this, um, I feel like there's this little bit of a fear factor that people are like, maybe they don't want to be communicated with. Maybe they don't want to participate, but quite the contrary. And that's the one of the first things you said with people want to be involved.
Speaker 2:
6:49
Yes, yes. Right. And then there's also the fear of, um, what do I know? Yeah. Or what don't I know. Sure. Right. And so if they're concerned about what's happening with them, maybe their site location, but maybe other sites are being, you know, have an influence on what's going on with their role in the organization, they want to know about that. Yeah, I think so often managers might, you know, communicate just to their team without thinking of how those aspects have or you know, those repercussions kind of spread throughout the organization. Right. So for us, it's really important to be transparent. Yeah. And so we give them that opportunity to opt into the groups that they want to learn more about. Right. And some of them have, um, team members that they, they work with on an everyday basis and a certain site. And so it's really helpful for them to say, Oh, you know, what's really interesting, um, there they had a guest speaker come in and I learned about it on the APP and wow, it's really cool cause I wouldn't have known about that and we wouldn't have had the side discussion afterwards, you know?
Speaker 2:
7:56
So it's really empowering the employees to get the information that they want on their time. Right, right. And I think so often, um, you know, it's probably the same with you, right? You're sitting at your, your daughter's preschool or you know, your soccer, a soccer game or something and you just kind of want to catch up on what you missed. She don't want to read through emails. Right. No. So, but I am kind of curious, you know, in terms of, you know, what's happening and what did I miss that, you know, now I'm on my time and I'm on my phone or I'm on my iPad and maybe I'm sitting at the airport or maybe I'm, you know, just kind of decompressing from the day. But, um, again, their curiosity factor, I think people just, you know, wanted, participate. So, um, yeah, this is the mobile platform just gives them such a great opportunity for, you know, if they didn't log in that day, they can go and check it on their time. And that's something, something
Speaker 1:
8:53
to that that I've been, I've learning a lot about is when went with it being mobile first in mind and with like at the soccer game, right, when you're commuting to the airport. Yep. There's a lot of power in being given, um, a platform that is easy to leverage on a mobile device. Absolutely. Yeah.
Speaker 2:
9:17
Only for like not only for the readers, right. Contributors as well. Absolutely. Right. So, you know, we'll have teams that are at trade shows or something and they're in there posting, you know, real time updates on what's going on or who's sitting in our trade show booth talking to us. Absolutely. Yes. You know, so that's, it's a really good opportunity, right? Or our CEO could be traveling to a location and do a post, um, and kind of show people real time what he's up to and, and really build that relationship with the employees.
Speaker 1:
9:49
Thanks for listening to the podcast. We've got a ton of great content that covers the full journey of deploying a branded employee app. Go to staff based.com, click on resources and select employee APP guide. That's it. Best wishes. And back to the show. Yeah. And it's just like, it sounds like what you've really captured is this the human element. It's like how do I figure out a way to dampen the feeling that you are a number of, you are not just another employee, but you're part of something and it's great that you said that. You said that, uh, some leadership members would, can just get a Webcam and start recording or start writing something and just start communicating and it doesn't need to be professional, doesn't need to be it just as long as it's just a real conversation. Exactly. It's, that's where that authentic statistically comes from. Exactly.
Speaker 2:
10:40
And that transparency that, you know, at our company, at least we're striving so hard to achieve because things move so fast in this industry. Yeah.
Speaker 1:
10:50
Okay. And it's even, it's, it's really wonderful too. And with something like that, right. I'm assuming you've been, you've been given opportunities. I mean, someone could say, Hey, who, that was a rough weekend, that was tough. And it's just like this, I just want to know, kind of figure out a way to put my arms around everybody and pat them on the back. Thank you for your efforts.
Speaker 2:
11:07
Absolutely. It goes a long way. Absolutely. So we do things like employee spotlights where we highlight key employees or key teams that accomplished a big project. Um, and we see the engagement levels just go up so much because people are excited to learn about all the good things that we're doing in the organization and really get to know their peers. You know, we've got 14 locations all over the world. Wow. And so, you know, we've got folks that speak, you know, several languages. So how do we communicate with them in a aspect that means something to them, but also with, you know, provides translations, you know, so they can really better understand on their own terms, you know, what they're reading about and what they, you know, how they're participating their peers. Mm.
Speaker 1:
11:55
Oh, that's great. I have to ask you this one question. So I heard from our CMO that since deploying a branded mobile application, you've actually stopped to some degree leveraging sharepoint. And I'd love to just get a little bit more of a understanding about that, uh, without, without poopooing sharepoint, but just wondering about the whole situation. Sharepoint is a great tool. Yeah.
Speaker 2:
12:18
It is a great tool, but it's not necessarily mobile first. Sure. Okay. And so I think Fernando ask employees, we needed something better for our organization, we needed something more. Sure. And we didn't kill sharepoint altogether. We still maintain our document control system in that type of environment. So all of our policies are linked to it. Um, we have several team sites that utilize it to maintain their documentation or collaboration initiatives. So we haven't killed it. Right. But what we have done is removed it from our intranet environment, right? So our intranet for internal communications where our employees go to get onboarding information where our employees go to get information. You know, with regards to policies, we link to sharepoint from our staff base app, right. So, and it's seamless. So we do it in a office three 60, we're a completely, um, oh three 65 environment.
Speaker 2:
13:17
So, you know, we're using Azure, we're using single sign on. So as long as the employee signed in through single sign on, everything else just works. Right? Right. And so what our it department really loved about that was, look, it's one less thing they have to maintain. We're on a cloud based system. They don't need to hire developers. Oh, and by the way, when we scoped out building a sharepoint intranet, it was six times the cost of what we ended up with. So it was out of scope. It was completely out of the budget. Right. And we knew at the end of the day we weren't going to get what we wanted because it wasn't going to be mobile. Right.
Speaker 1:
13:53
Interesting. And I think you'd really tapped into something where you were, you were talking about a little bit about the desk was workers, but then you also said it's not going away, but it is, it's still housing, all of that pertinent policy, documentation, everything. However, rather than having that be the starting point, you kind of flipped that on its head and say, look, fellow staff member, you have this phone on your hand salute, you have your use, it says verse soon, right here you tap on it. Yep. And that's, that's it. You get you, that's how you access those documentations. That's how you actually, the policies, et cetera.
Speaker 2:
14:29
So when you're posting articles or you're posting content, it's not going to a black hole anymore. Right. Which is huge. And we still have the capability within the APP and the way that we set up the architecture of it, they can still search sharepoint in our APP. So we're not taking it away from them. We're just giving them a better platform.
Speaker 1:
14:47
Right. That's really great. So it's, I think that is such, it's unfortunately a complicated topic. Yeah. Because it sounds scary. It sounds like a battle.
Speaker 2:
14:59
It couldn't be less scary. Take it from me. I am a department of one. Right. Okay. Um, and this tool has given me everything I need to, to run completely independent in terms of, I don't have to rely on my it department to support it. I don't have to, you know, I don't have to spend time asking team members for help right now, the platform, and again, you're not paying me to tell you that. So I, but I, I am so grateful for it because it has just streamlined my day to day operations. Ah, you know, and again, being a department of one, I have other things to do. Sure. You know, so being able to curate content, work with other site, um, contributors and kind of moderate it, it's a fun part of my deck.
Speaker 1:
15:48
That's great. Yeah, I love that. Ah, this is great. We could talk about this for hours, like stop the, um, so, okay. I know you've talked about how, where you were before, you've talked about how you've given a new way to access really important information. Absolutely. You've talked about providing the application to folks that didn't have access to this type of content in a very easy way before. Absolutely. Um, how are you, now that you've, so you've deployed this branded application. Yes. Um, how are you, I guess from your point of view, how are you best leveraging the technology in front of your, of your organization?
Speaker 2:
16:31
You know, I think it's part of our corporate culture right now, right. And so are our kind of theory with regards to anything that we deploy throughout the organization is when we do a new, you know, when we launched a new APP or when we launched anything with regards to it, it's gotta be any device anywhere, anytime. Right? Yes. And so single sign on allows us to do that. Sure. Um, but really it's just the employees using the APP evangelize that they rely on it, you know, so it's part of our culture and you know, I don't think you have to leverage anything in order to say, hey, it's just who we are and it's how we communicate and people really love it.
Speaker 1:
17:16
I love that there, that there's, that, that evangelism is happening from it. I think that's so important, uh, to build up that brand excitement. It's almost like brand within the brand itself. And it's really, that's, that's, that's excellent. Um, great. Um, so then if that's, if that's the way that it is today, what's next? What is the next exciting thing that you're looking to do? Uh, in terms of where you see mobile as offering it?
Speaker 2:
17:44
Well, you know, that's, that's kind of, that's a great question. Um, I think it's kind of in your hands at this point. Um, and I will see you guys have done a really great job in terms of, you know, every new release comes with features that was like, oh, I didn't, I think of that. That's brilliant. It's just making our lives so much easier. Um, and I really like the sandbox that we have, um, as users to be able to go in and make suggestions and then having the community be able to go in and rank and kind of comment on what do we want to see in the next generation of the tool. Um, things change so quickly that it helps to have a community behind you have users that are feeling your pain. And so it's been really good that over the last 11 months since we've deployed, we, I feel like I do have a community of people that I can go to and, you know, run ideas past and, um, do a better job for our employees.
Speaker 1:
18:43
That's wonderful. I have. So I have to go a little off the rails just because you got me interested. I, we talked a little bit about this in one of the earlier questions, but I, I've been fascinated with this idea of really, really respecting that this is a personal device. Absolutely. And so I want, I just have to ask you in terms of how you discipline yourself in terms of when you're communicating, when you're leveraging things like push notifications when you're trying to keep this, this excitement and activity going, but also be disciplined enough and respect that maybe they don't want 15 alerts throughout the day. Absolutely. I would love to get your input on that experience and some of just what you've gone through to kind of navigate your way through.
Speaker 2:
19:37
Certainly. So we've got different channels set up in our APP. Yeah. And it depends on what channel is publishing. And we have a very extensive editorial calendar that maintains kind of here's what's going out, here's what's going to get pushed. And we try to limit it to one or two a day at the very most of what gets pushed. Now we might have five things get published in that day. But really once we do that, that push notification there, they're reading that article and then they're clicking on the homepage because all the other little notifications in the navigation are showing them what else is new. So that helps us kind of better manage the process. And then as we, um, communicate with other messages were constantly linking other articles that we've already published to remind them, hey, if you did, if he didn't see this when we did publish it, go check it out because it's still very relevant to what we're communicating today. So I mean it's the whole, you've got such a great repository of content. It just makes sense to repurpose that. Right. [inaudible]
Speaker 1:
20:39
oh, I like that a lot. And so, and you, I have to then go into the next part of that, which is, you mentioned earlier and I, I think some people listening might do a double check. You said you are a team of one. Yes. And so I happened to know because our customer success team happened to reach out to me before when they found out we were going to be speaking, saying, ask Tiffany how she gets so many people to contribute and be part of your content strategy. Walk us through how you are very successful in doing this and it's wonderful. And, and so we'd just love to know a little bit about what's the secret sauce.
Speaker 2:
21:16
So I think the secret sauce is just having a really good platform in terms of, you know, who, who are your thought leaders within the organization, who shares passion, who is the subject matter expert, right? And those are the people that are influencers within the organization. And so when we kind of establish what is our menu structure look like and what channels are we going to offer, we have channels set up by sight. We have channels set up by or newsgroups set up by a roll up of all of the regions that we operate in. We have channels that are specific to different departments like quality or e, h and s, um, human resources. And so we have identified, you know, who are the key contributors in those areas that are going to be accountable for making sure the content is posted. Moderated. Yeah. Um, but they would be doing it anyway, you know, they would just be pushing it out to email or on a sharepoint black hole and hoping that people see it, you know, so this case something opportunity to, um, really share things that are meaningful to them.
Speaker 2:
22:27
And the best part is that it gives them analytics to see what is resonating with the employees. Right. So we can look at comments, we can look at what the number of likes are. But then in the back end we can see the number of readers, we can see the engagement taken. So it is really, really important for their success in terms of, hey, you know, I might be a department of one helping, you know, kind of steer the boat. But for the people that are, you know, this is part of their MBO to make sure that somebody knows about open enrollment. Right. Well, they have the opportunity to do that. That's great. And we can, we can tweak things along the way. Right? Yeah. So, you know, again, we talked about kind of on the fly editing, right? If you've posted something and you realize, oh no, there was a typo when I sent out something with a Typo, you know, right on your phone, you can go fix it. And it never happened. [inaudible] that's nice.
Speaker 1:
23:29
Yeah, definitely. That's great. So it's, even though I, I mean, uh, the, the party of one, but you have found a way to look at your internal influencers and getting them to participate. I think that is a really powerful message for anyone listening to seek out those subject matter experts. Seek out those influencers, those people that they're cheap. You have champions out there.
Speaker 2:
23:55
Absolutely. You know, and I think it's interesting too, because we have employees that come up and say, Hey, I have an article idea. You know, I think it would be really cool to share it. And so, all right, well tell me more and we'll go ahead and publish it. And they, there's pride in that, you know? So, um, it's just been a really great way to engage with our employees.
Speaker 1:
24:19
That's great. That's, I mean it's
Speaker 2:
24:24
just to
Speaker 1:
24:25
fine opportunities to get that level of activity engagement. And you even started tapping into the metrics cause I know that there's, there is something really powerful and you're absolutely right when someone posts something and then they can tap on that and go, Whoa, I hadn't, I absolutely realize that this was going to be so wildly success. Right. Or Gosh, I thought people would carry exact, but that's equally as as hell. Absolutely. Yeah, absolutely. That's great. This is excellent. Um, so okay. With all of that being said, if you met someone tomorrow that was really thinking about going forward with a branded mobile application, what would be the one piece of advice you would tell that person?
Speaker 2:
25:10
I would say take a look at how people want to be communicated to. Right. And, and not just people, but your employees. They want to be communicated to and a personal level, something that's meaningful to them on their own time, when they want it, when they need to consume that information. Right. And is that message a video? Is it words? Is it an infographic? Is it just a graphic that says, have a great day? You know, something just so basic, you know? But there it's not always going to be a one size fits all scenario for the different types of messaging that you need to put out there. Right. And again, the tell him, tell him what you told them, tell him what you told him again so that people really absorbed that information. This app gives you the opportunity to do that, but it also gives them the opportunity to go back and reread things that matter to them too.
Speaker 2:
26:09
Right. So it's kind of twofold, but I would say if you're embarking on this and you're exploring all the options that are out there, just find something that makes, you know, talks to those non desk employees, means something to the employees. Right. Puts them in control and engages them with the different, you know, with the different aspects of how they want to be communicated to, you know? So I'll go back to our sharepoint, right? Yeah. Um, it was very bare bones when we started it and, and it was designed that way on purpose. Um, but it only gave me the opportunity to put a very small thumbnail graphic again and then like a title and then they'd have to click into it and then read the article. But the article was an engaging, you know, I couldn't upload a video and embed it the way that it was designed.
Speaker 2:
27:06
So there's just better options out there. And I think for the it departments that are evaluating it, how much do they really want to be involved in managing an intranet? Right. And if the answer is, that's not my job, my job is to just make sure that the tool is functionable and, you know, I don't have to maintain it. I don't have to hire coders. I don't have to hire developers. I don't have to resource that you're saving money by looking at a platform that's, you know, cloud based and that, you know, your comms team can go run with and bring you in when you need to communicate something, not because you have to fix something. Right. That's right.
Speaker 1:
27:49
Really an interesting perspective. It's, it's not pushing it away. It's actually allowing them to do what they wanted to do in the first place. Absolutely. That's really an interesting perspective. Um, and just allowing,
Speaker 3:
28:07
yeah,
Speaker 1:
28:07
having the comfort that
Speaker 3:
28:09
you and
Speaker 1:
28:11
the foot, the influencers that you're working on can come. It's self sufficient. You're okay. Absolutely. And then when, you know, there's that 2.0 option down the road where like, Ooh, hey, you know, we could, if people are tapping on this application to get to their documents, where else could we point them? And then it's a conversation about enablement versus a conversation about like, okay, what's this investment? How are we going to do, what are we going to switch it out with all that.
Speaker 2:
28:37
Well, and it's interesting too because you know, kind of building on that aspect, we were, when we were doing the evaluation, we brought in our h and s team. We brought in human resources. We had folks from finance on. We had, you know, different levels within the organization who all had different ways of communicating and just based on legacy, having, you know, been part of the southern, larger company for so many years and with the ability to have forms, surveys, um, the ability to, um, do you know, like the spot, how are you feeling today? Type of engagement, right? Yeah. We were able to remove at least two applications that I'm aware of out of our budget because we could do it in the APP, right? So for forms that we used to have to maintain and word and you know, now we can do performance reviews, you know, by utilizing form distribution, that APP restricting it specifically to, um, the user group that we have assigned as managers. Right? So there's just some things that, you know, it's beyond the communication platform, it's actually become a tool and so we're able to deploy things that would have been resourced somewhere else in yet another application that our team would have had to go log into and manage and get another team involved. Right.
Speaker 1:
30:12
Thanks for listening to the podcast. We've got a ton of great content that covers the full journey of deploying a branded employee app. Go to [inaudible] dot com click on resources and select employee APP guide. That's it. Best wishes. And back to the show. I mean that is the conversation that it's, I'm a very excitable person. I'm very excited about stuff and it was so, I don't know. When you talk about being able to, when you say something like it's not just a communications platform, it's a tool. It's a platform that leverages the gateway, a front door to all of this. That's when I it, that's, I think that really helps with that. That question about what would you talk to say to someone that is really starting to consider this? Because I think that most of the time when people are thinking that they're going to go forward with an with an employee app, they're only thinking about one thing is they probably thinking about, I have this opinion and it's called, I'm having a really hard time effectively communicating. Sure. And so it's, I think hearing you explain that the communication is just the beginning. Absolutely. Is really interesting. It, it makes it a little bit more complicated to when you're really focused on that pain, you're like, I can't even think about these other things. But that's okay because the communication is there and it's really easy. But that's the pain from someone in communications. Fair. Okay. That's great, Gary. Good point.
Speaker 2:
31:43
So what keeps our m e h and s team awake at night? Sure. Oh my gosh. What if there was an emergency and I have to evacuate and I don't have time to grab my evacuation binder as something terrible is happening. Well, now they grab their phone and we've set up our apps so that our crisis management, um, the entire process is in the APP and they have, you know, every time we list a phone number in the APP, we hyperlink it. So it's a dial phone number, right. So they can call, they can get ahold of each other. They have their entire playbook embedded in the APP. Right now, that's not a communication tool, but it's a lot easier than trying to struggle to find something in another portfolio or another application in an emergency when you're not thinking. Right. So here we've given them a pocket playbook and they can maintain it there. They completely own it and they love it. Wow.
Speaker 1:
32:51
So maybe another way to answer using just digesting everything you just told me is if you're really thinking about going forward with something like this, maybe it's fine, a couple of heroes or champions within those different departments that you're talking about. Absolutely. Have a lunch. Talk about some of, okay, here's my pain. What's your pain?
Speaker 2:
33:14
Yeah, absolutely. And it's not always just about communication. Yeah. Right. Yeah. Hr is going to come to you and say, well, you know, we have a requisition form or we have interview questionnaires. How do we deploy that? Well, have you thought about putting it in the APP? Because you can do drop down lists, you can route it, you can do all these different things that you know while you're in the interview. You could be filling it out and be on your, be on your iPad, right. Or You could share your notes and you know, be completely remote, you know, completely anywhere, any device, any time. Right. With so many different resources that we can embed in the APP.
Speaker 1:
34:00
Maybe the word communications is the problem or part of the problem. And they said if it's like, if you have information that you need to share, right. That is communications. Absolutely.
Speaker 2:
34:10
Like I said, it's resources, it's communications. It's how are you making your employees empowered to get the information that they need to be successful and safe?
Speaker 1:
34:23
Yes. I, I'm not going to ask me anything else because that was so good. That was great. Um, if you, I think you already, I want to ask it again, but if you could find, I like to ask this question cause it's kind of fun. Um, if you could find one sentence to define the business value of a brand and mobile application, what would it be?
Speaker 2:
34:46
I think you know what I'm going to say, but I'm going to give you three words. Empower your employees. Yeah, that's it. I mean that's,
Speaker 1:
34:55
that goes right back to everything we were just discussing. It's that in those cases of emergency, when you're trying to feel like a human being amongst a sea of people, absolutely. Um, giving them the, you actually mentioned this too, you're giving people the capability to respond and react and communicate with people that they might not have ever, ever communicated with before. Oh my gosh, absolutely. 14 different locations,
Speaker 2:
35:17
14 different locations, um, almost 2,400 employees. And we have about 96% of the employees that have activated their account, 96, 96%. Um, and that was within the first four months. So they did it very quickly. And I think one of our concerns was, you know, is everyone to flag to this, right? It's different, right? We've moved their cheese. Are they going to be okay with the environment in the platform that we've chosen? And at the end of the day, absolutely. And I will say those 4% are either brand new hires, right? As of like this morning, or maybe maybe they'll watch this podcast and start clicking and saying, I'm sorry, I'm sorry. That'd be awesome. But then we also have, you know, um, longterm leave employees, right? So they're on that they're on medical leave or something of the sort. And so that's normal, you know, but for the most part, about 70% of our employees engaged with the APP every single week. And that's pretty great because when I would do my metrics in terms of who was opening my emails, and I don't, I'm embarrassed to even tell you I was like 20%. Yeah. That's unfortunately very common. Yeah. And that's
Speaker 1:
36:30
assuming how many of what is, what percentage of the organization even has emailed to begin with. Yes, very true. So that's tough. Oh,
Speaker 2:
36:40
and by using the groups on the APP, we can butter segment the audience. And because we're doing a, we have a, a feed that we have with our hres system. So as new employees are onboarded, it, it becomes part of the workflow. So they go into the system. When employees depart, their system access is cut off because it's single sign on. So I no longer have to maintain, uh, or rely on active directory and then call it saying, Hey, I need you to create a report so that I can do a targeted email to this particular group of people that I will never email again. But I can do that in the APP. That's great. Yup. Hmm.
Speaker 4:
37:23
MMM.
Speaker 1:
37:25
Oh Man. So all right. We talked about your ability to
Speaker 4:
37:32
create
Speaker 1:
37:32
content creators to the influencers. You are three words about a Brandon and employee application is empower your employees. I love that. Um, I have to just do some numbers a little bit. You started talking about that a little bit more about the, you said 96%. That's wild. Yeah. That is wild. So I, if it's okay to expand a little bit on that, cause I know people are curious about it. Like do your, you said that wasn't the first four months you had that much activation. Yes. You had to have done something special. Fomo.
Speaker 4:
38:07
Okay.
Speaker 2:
38:07
Oh really? Oh Wow. So I would send out manager reports, letting them know, hey, here's, here's the four people at your location that haven't activated or, you know, whatnot. Um, and to kind of embarrassing, but they would forward my email to those people. I'm like, no, no, don't do that. Just have a nice conversation. Right. And remind them that, hey, if they don't activate, um, they're not going to know about the next town meeting. They're going to not find out when are open enrollment starts. Um, don't they want to know about what our financial performance is looking like, anything like that. Right. So, um, I had management support, they did a really good job, but then I would do an export of the users that hadn't activated and I just do a little simple mail merge, customize it, make them feel loved and special. And Hey, by the way, here are three things that you probably would be very interested in because they're related to your site specifically. And boom, everyone's curious and they activate it. That's great. Yeah.
Speaker 1:
39:19
So that coupled with art for new, using user onboarding, yes, it's, you act, it's really essential.
Speaker 2:
39:26
You have to have it because it's part of your job, part of your job. Yes. That's great. Yes. Now we don't require all of our employees to download the APP on their phone or their device because it is there. You know, we don't compensate people for that. Um, so I will say, you know, take that into consideration. Sure. But we're still seeing the adoption rate that
Speaker 1:
39:46
yeah, and that's something I was actually talking to our Cmo, Frank Wolfe about in a different episode was just the, the or is a very interesting dynamic to see how many people are leveraging mobile versus desktop kind of awakening. And then it also helps you steer the type of content you should be pushing out. Absolutely. Interesting. Um, so, okay, this has been amazing. Thank you so much. Thank you. Last and final question, are you working on anything really fun? Fine.
Speaker 2:
40:15
So, um, world diversity day is May 21st and again, 2,400 employees, 14 locations around the world. We are doing a global scavenger hunt, so we have 50 questions that we're going to be deploying, um, through the APP. And they're questions like who was educated in a country outside of where they currently reside or who lives on a farm or who has a twin? One of my favorite questions is who has a hedgehog? So they have to figure out who they are going to, you know, they have to fill in the blanks and they can only name one employee per form that they're going to be submitting. So you can't answer the same employee three times if they happen to know that. Right. So we're really looking at leveraging the content that we've already published. And by the way, for any Versium employee that's looking, yes, national pet day, somebody did mention they have a hedgehog. So if they go into the APP, they're going to be able to do a little bit of research and find out who we've already talked about. So yeah, we're leveraging the content, we're leveraging the opportunity to further engage with our employees to get know them better. And then the content that we, we received back, we're going to put into different articles. So we're building content.
Speaker 1:
41:42
So I'm really excited about it. I'm excited about it. [inaudible] participate as a hedgehog. Yeah. Read that. Yeah. That's fantastic. Oh, Tiffany, this has been eyeopening quite frankly, and just so helpful to understand the journey that is. And I think just because you, you, you are a team of one. I think that just shows with 2,400 people for 14 different locations, team of one you found how a 96% adoption and the remaining is the folks that shouldn't be activated in any way, essentially
Speaker 2:
42:23
fairly active employees. Right. So we would expect that.
Speaker 1:
42:26
Yeah. Which is outstanding. I think that really just makes the case for, okay. It's just, you just, there's, it's not easy. There's a, there's a lot of work ahead, but I think you've, you're going to be inspiring some folks for sure.
Speaker 2:
42:41
It's fun and meaningful work and at the end of the day, isn't that what you want to be able to tell your family when you go home? Yes. What I do is meaningful. Yeah. So, yeah, we love it. We're very, I'm glad to be a customer. I'm very grateful that the platform has been so well received. And, um, you know, there's a lot of things people complain about, but this isn't one of them.
Speaker 1:
43:07
Excellent. Thank you so much. Really appreciate it. Absolutely. Awesome. Thanks. That was great. Okay.
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