GEMA TALKS with Rich Battista

GEMA TALKS is a podcast series from the Georgetown Entertainment and Media Alliance (GEMA), an alumni networking organization under the Georgetown University Alumni Association. Hosted by GEMA Founder/Chairman and veteran media executive Rich Battista (B '86), each episode welcomes a prominent Georgetown University alumnus working in the entertainment and media industry to discuss their career journey, their role in the industry, how the business has evolved and where it’s headed, how being a Hoya propelled them to their place within it and their advice for those looking to break into or rise up in the industry. Producers: Rich Battista and Alex Ghaffari Music theme: Teddy Zambetti Logo: Ross Patrick

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GEMA TALKS with Rich Battista

Blair Rich, Virgin Galactic

August 01, 2021 • Rich Battista • Season 1 • Episode 21

In this installment of GEMA TALKS, we welcome Blair Rich (C '97), Brand & Marketing Advisor, Virgin Galactic and former President, Worldwide Marketing, Theatrical and Home Entertainment, Warner Bros. Entertainment. As one of the leading marketers in entertainment, known for her innovation and franchise building expertise, Blair shares numerous insights on the world of marketing through her nearly 25-year career at Warner Bros where she headed up marketing efforts for some of the most iconic movies and franchises of all time including the Harry Potter Series, the Batman trilogy, Hangover, Crazy Rich Asians, A Star is Born and many, many more. She also discusses her career journey, starting with her initial aspirations at Georgetown of going into politics and government, her distinguished career at Warner Bros. and the exciting brand-building work she is now doing at Virgin Galactic. Blair also shares thoughts on leadership, including key leadership traits she espouses and employs. Finally, she offers career advice to those looking to break into or advance their careers in entertainment and media.