We all know that person. That person, who, no matter what you do, they just will not stop smiling!
Brad Beck is one of those people. He's a career salesman, and he's made a mantra out of optimism. In fact he changed his title from "National Sales Manager" to Director of YES! And that really speaks to the soul of Brad Beck.
Brad and I are not psychologists any more than we are literature experts. We're salesmen. We may not have all the theory, but Brad has spent a great career as a full time salesman, and he'll tell you that no character trait is more important to a salesperson than optimism.
In fact, he believes it's the most important traits in humans. This is where we have a great conversation about optimism, what it is, how to use it, but most importantly, when you should be negative. We discussed the value of negative emotions and the danger of being overly optimistic.
This was a fun one for me and I hope you enjoy it too!