Amid an ongoing crisis in recruitment, the military has found a novel way of enticing teens to enlist: thirst traps. “MintCast” co-host Alan MacLeod joins Mnar Adley for an in-house edition of the podcast to describe how the military is using young teens’ horniness against them, utilizing an army of attractive women posting sexually suggestive content on social media – in effect, turning a generation of young men from simps into soldiers.
Alan MacLeod is senior staff writer and podcast producer for MintPress News. He has worked at the company since 2019. Before joining MintPress, he was an academic and freelance journalist specializing in Latin America and in analyzing media and propaganda. In recent months, he has specialized in analyzing U.S. military propaganda and exploring the national security state’s ties to big social media organizations. His latest investigation, “From Simp to Soldier: How the Military is Using E-Girls To Recruit Gen Z Into Service,” can be read exclusively at MintPress News.
Chief amongst these new Army e-girls pushing their followers to join up is 21-year-old Hailey Lujan. In recent months, Lujan’s social media profile has exploded, with the young star now boasting nearly three-quarters of a million followers on TikTok alone. In between posting highly sexually suggestive content and zany memes, however, are subtle and not-so-subtle commands to her army of loyal followers to join up. “Don’t go to college; become a farmer or a soldier instead,” she says in one recent video.
The plot thickens, however, when we look into Lujan’s background. She is a member of the Army’s psychological operations division, whose job it is to carry out online propaganda and influence operations. Despite constantly hinting that she is a “psyop” herself, Lujan strenuously denies that the Army controls her content.
MacLeod told Adley that it is almost a moot point whether the Army is actively directing Lujan, stating:
I think if you were [psychology expert and father of modern propaganda] Edward Bernays, you might say that it doesn’t really matter whether she is or isn’t being supported by the military, because, ultimately, what this is doing is getting people who look at this content – and there are millions of people watching this stuff – to associate lustfulness and horniness with joining the military. It’s literally making them horny for war.”
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