Once upon a time we knew if we saw a billboard, heard a commercial on television or the radio, that we were being advertised to spend money on a new product or a new brand. But over the past few decades, advertisers noticed that pop culture influences us more than these traditional ads. So, they made a change.
With the use of “influencers,” product placement, and targeted social media ads, we now view ads for the latest and greatest as products that we need in order to be happy and fabulous. This week, Katie joins the Talk Wealth To Me crew for a discussion on how pop culture influences our spending and saving habits.
Once upon a time we knew if we saw a billboard, heard a commercial on television or the radio, that we were being advertised to spend money on a new product or a new brand. But over the past few decades, advertisers noticed that pop culture influences us more than these traditional ads. So, they made a change.
With the use of “influencers,” product placement, and targeted social media ads, we now view ads for the latest and greatest as products that we need in order to be happy and fabulous. This week, Katie joins the Talk Wealth To Me crew for a discussion on how pop culture influences our spending and saving habits.
Welcome to Talk Wealth To Me, a safe space podcast, where we chat about anything and everything related to personal finance, the information contained in this podcast is for educational and entertainment purposes. Only. It does not constitute as accounting, legal tax or other professional advice.
Chase Peckham:Morning, everybody so excited to have the crew back together.
Felipe Arevalo:Yeah how's it going?
Katie Utterback:Good morning.
Chase Peckham:Katie love it. When you get to join us. It's so good.
Katie Utterback:I love It too, because then I get to talk to you guys about like, you know, what I've been up to. And like when I learned money stuff, cause like my normal friends, I can't say normal friends, but they don't want to talk about like, oh, this is what I learned from watching Schitt's Creek. They're just not into it.
Chase Peckham:Yeah. there're just not as much into that into the more deep stuff, right?
Katie Utterback:No. And actually I was listening to the Whitney Cummings podcast that she has and she was actually interviewing Dan levy. Oh, actually they made a joke about this. Is it Dan levy or Dan levy?
Chase Peckham:I believe it's levy.
Katie Utterback:Okay.
Chase Peckham:Eugene Levy his dad obviously was in the, in a famous comedian from Canada that was in a w with a long line of great comedians. Uh, and if I remember correctly, it was like the Canadian version of, um, like Saturday night live or something like that. I mean, obviously Saturday night live is iconic, but it Canada's version of second city or something like that. Uh, and you know, Catherine O'Hara, which is also in that show, John Candy, that there was a long line of incredible comedians that came out of that and Eugene Levy before Schitt's Creek was probably, and it wasn't even his best work, but he was probably the most well-known for the American pie movies as the father.
Katie Utterback:Wait, John Candy's Canadian.
Chase Peckham:Yes.
Katie Utterback:I know that. That's what I'm taking away from this, but Joe really,
Chase Peckham:Really I said all that incredible information and that's what you took away from it.
Katie Utterback:Like how I felt when I learned that Mike Myers was Canadian.
Chase Peckham:Do you know Michael J. Fox is Canadian too, right?
Katie Utterback:No.
Chase Peckham:Yeah. Oh yeah. Did you know that Michael J. Fox is actually Michael J. Fox because there was already a Michael A. Fox because Michael's J Fox, his real middle initial was A, but in, when he went to go get his card, Michael, a Fox was already taken.
Felipe Arevalo:Wow look at Chase. He spends a lot of time on IMBD.
Chase Peckham:If you want useless information, I'm your guy, but yeah, no. And I'm reading a Michael J. Fox, his most recent book right now. It's just looking at the bright side of things. And, um, man, you know, like right now I'm going through some eczema on my fingers, which is really interesting and I hate it and it's so itchy, but, and as I'm sitting there complaining, I'm realizing, you know what? There are a lot worse things. I think I can handle this little, little thing, but his book's really, really good. So if anybody wanted to check that out, um, you can, but, uh, tell us a little bit, you were talking about, um, Sydney Cummings, is that right? Whitney Cummings. Why do I always screw that up? You were talking about Whitney Cummings podcast and what Dan levy and she were talking about, and it had a little bit to do with money. You were saying,
Katie Utterback:Yeah, she's just point blank. Asked him, like, why did you do a show about money? Because even in the entertainment world, I think the topic of money is always skewed. So like friends, for example, the apartment that Rachel and Monica lived in, they mentioned it on the show. Like once that the rent was$200 and I've never lived in New York city, I've never tried to live in New York city. And I know that that cannot be true, right.
Chase Peckham:Even under rent Control, because they did say that it was under, remember it was, there was a couple of times a couple, there was an episode or two where they discussed the fact that they were living in Monica's grandmother's old apartment and it was under rent control. So they paid less for it. But the size of that apartment is gigantic compared to what I mean, it's funny because you'll read blogs and you'll read different things all the time that that apartment would be like millions of dollars even back then.
Katie Utterback:Oh yeah. I mean, truthfully I, that apartment, I was like, oh, I could maybe live in New York because that was the one show that made me think that maybe I wanted to live in New York. And then actually when I found out it was filmed in Los Angeles, I was like, oh actually, no, this is better because everything else is in California. So this is better for me. Um, but Whitney and Dan on the podcast were talking about like, why make a show about money? And he was talking about how, when he was little, his mom told him, you know, if you want to buy something or like everything that we buy for you, if it costs a hundred dollars, your dad has to earn like$200 for us to be able to afford that$100. So he said that he kind of started to develop this, um, mentality of, oh, I need to be really careful what I ask for, because my dad's gonna have to work double time for everything that I asked for everything that I want, everything I get. So he was talking about Schitt's Creek was a show where they really tried to show that it doesn't matter how much money your family has. Love is really the most important currency that a family can have.
Chase Peckham:And That show was really good about doing that. Especially once you got into season two, season three, it really found itself. And it's just a phenomenal, I loved it. I mean, I was so sad. It was over, even though we binged watched it, right. I mean, it was over for a long time before we got to get into it, but it really does. You watch how they evolve through the whole thing, uh, was, was really, really cool. And it was just a great cast too, but the message in that show in so many ways was so great. It just made you feel good.
Katie Utterback:Yeah. And I think it's so relatable to that. Not in the sense that not everyone experiences losing millions and millions of dollars.
Chase Peckham:No that's.
Katie Utterback:Especially all at once.
Chase Peckham:Right.
Katie Utterback:However, I think most of us have had that experience of, especially before the pandemic, we all kind of had our own lives, even within our family units. Like we all had different calendar schedules that were following, you had all these different priorities. And then this thing happened where all of us kind of had to just embrace who we are, but do that without spending money, if that makes sense. So I noticed for me, like shopping is a thing that I do, especially after watching TV and movies. Cause I'm like, oh, well that person had this. And they seemed really happy. You know?
Felipe Arevalo:So the commercials are the ones that do the commercials get you, or is it more, you see someone wearing something? And you're like, oh, that's kinda cool. I totally would wear that.
Katie Utterback:I think it's, I don't know if the commercials get me so much, unless it's like a targeted commercial, but you know, like you're watching the real Housewives and you're like, wow, that waterfall in the pool, like having a grotto right by your pool, that's just so much better than just having a pool. So it's like this lifestyle inflation just creeps up on you just by watching something.
Chase Peckham:Oh, And it's true. And I think producers and marketers really figured that out a while ago. And you know, sometimes, uh, it's very basic. You don't realize that there are, that mean it's intentional, what people are wearing from brands of clothes that they're wearing too. And not everyone, but, but a lot of these different, especially pop culture type TV shows like the 90210, if you wanted to make a newer version of that. Uh, but people, especially for that age group, right. For, for younger people, it's really big. But everything from whether somebody is drinking a Pepsi or a Coke on screen to the type of cars that they drive, I mean, it was really blatant in the James Bond movies. Right. I mean, BMW commercials would be James Bond. James Bond is in the movie driving around in nothing but a BMW. Right. So,
Felipe Arevalo:Aren't they Aston Martins?
Chase Peckham:No, that was the originals. Yeah. Aston Martin was a writ the original car. But in the later versions, the Daniel Craig versions, it's typically been a BMW and every movie they come up with the newest version or the newest model.
Felipe Arevalo:The bond car?
Chase Peckham:Or the bond car. Right. Yeah. And, and, you know, it's, it's been proven that BMW has moved more when those movies come out. It's, it's pretty, it's pretty amazing. I mean, from little stuff, uh, to, to, like you mentioned a grotto, right. It could be that as a season, uh, or, or, or an episode of the Housewives could have a construction, a pool company that does those kinds of grottoes. And they, in this episode happens to be half of it with a women sitting around talking in their backyard and a pool and they're showing how beautiful it is. And it just so happens that one of the sponsors of that show might be the, the, the company that built that and designed it. So
Katie Utterback:Yeah, even the trips they go on, as you were speaking, I realized, I think on a couple of Housewives shows definitely on keeping up with the Kardashians Shahs of sunset, they've all gone to Malibu wine safari.
Chase Peckham:OK.
Katie Utterback:And so have I, because of that.
Chase Peckham:Really?
Katie Utterback:I didn't know that it existed until I watched it and I'm like, oh my gosh, that sounds so cool. You know, just have a glass of wine, be driven around, look at some llamas, feed some horses and goats. So I did that. Um, how did you know, incur the cost of a hotel gas? All of that when I did that, um,
Felipe Arevalo:Was it as cool as it was on TV?
Katie Utterback:No, it wasn't because on TV, they're always doing these, these private bookings. Right? Well, we didn't rent out the place when we went. So I actually had to sit by myself. I was separate from the group because of the seating arrangement. So it's never been as glamorous. Um, the other thing, when you guys were talking about James Bond, like even his drink choice,
Chase Peckham:Yes.
Katie Utterback:You know what it is, martini shaken, not stirred.
Chase Peckham:Right.
Katie Utterback:And this is so embarrassing when I was like 21, I first started going to the bars. I didn't like wine. And I also, like, my drink was tequila. And it's like, why do you order tequila on the rocks at like 11:00 AM? Well, sometimes I would, but for those times that like, I didn't want to, like, I didn't know what to order. And so my movie that I had just watched that time was the big Lebowski. So I was that person ordering a white Russian at the bar. Cause like I heard it in a movies. It must be good.
Chase Peckham:Did you like it?
Katie Utterback:I mean, I ordered it a couple of times. It's like drinking cream. Like I just, I don't know, like it was weird, but she don't even drink anymore. It doesn't even matter anymore, but it's just funny how, like I pulled from pop culture so many times.
Chase Peckham:Yeah. And we all do. I mean, and, and it's, it's amazing. Uh, the, the stuff that we will take away from it, but think about just, you know, we were talking about friends in the beginning. Think about what Jennifer Aniston's haircut did for so many women. I mean, that, that became a pop culture icon, the hair, uh, which is, which is insane that, you know, one thing, one person and she didn't do it intentionally. It was just a new style of a haircut. Right. I mean, and that's not even these days back, you know, this is I'm going to date myself, but, uh, there was a tennis player, uh, back in the, in the seventies and eighties, uh, that in I'm going to, or my mind is going to go blank on what her name was, but my mom had her exact haircut and that was like a famous haircut, like a, kind of a small little bowl haircut, uh, in, in the seventies. Um, but.
Katie Utterback:Was this this Billy Jean?
Chase Peckham:Not Billy Jean King, it was, um, one of the other.
Felipe Arevalo:Martina Navratilova?
Chase Peckham:No y ou're g onna see y ou're way t oo, t oo young. U m, no, it was, oh, it wasn't a tennis player. I'm sorry. It was a figure skater. It was a, u m, oh, not Peggy F leming, but u h, o h shoot. This is embarrassing that I can't remember, but this woman's hair was like, iconic. And so many women i n the seventies w ore their hair like she did, and I will think of it at some point, but, u m, it, it, it's never, it doesn't matter what era we're in, u h, pop culture and TV. It has an affect on our purchasing. It has an e ffect on what our mindsets are, what we think, like you mentioned, what is glamorous, what we think is the cool thing is because of what we see on a screen. That seems so wonderful. And the thing, the thing that you mentioned so brilliantly is when you went on that travel thing, it wasn't as glamorous as it was on TV and typically vacations and all those kinds of things, very rarely live up to the expectations that we have in our heads.
Katie Utterback:Oh yeah.
Chase Peckham:And, and I think the excitement and things we can be let down a little bit is just like anxiety and fear. Reality has never as scary as what we can conjure up in our head. Right. And, you know, I was trying to explain that to my daughter the other day, that, that what she has in her head is far scarier than what is reality. Uh, and so many things like that about pop culture, uh, and, and what we see on TV that make us spend, or make us do things that we, you know, we wouldn't normally do now. Does that mean that it's not a great idea that we can gate get great ideas from TV and what people experience? No, I think, I think we can, we just so many of us go right out and go to Amazon and purchase something that we see very quickly. Uh, oh, look at that. I could use that.
Katie Utterback:Yeah. Like the other day I had an Instagram targeted ad for these, um, organic coconut bowls. So they're like hollowed out, coconut shells made into bowls like, oh, I need this like, well, why we have bowls? Like, there's nothing wrong with the bowls that I currently have, but there was like something that made me feel like if I didn't have these particular bowls, then like.
Chase Peckham:You were missing out on something.
Katie Utterback:I was missing out. I was not, you know, being this eco-friendly person that I'm trying to be. I'm not, you know, it's just all these little things. And then it's like, wait a minute. I'm not defined by a bowl.
Felipe Arevalo:I mean, it sounds like a nice bowl though. And now I got to go look for a picture of one because it just sounds very interesting.
Katie Utterback:Yeah. They're, they're super cute. And some of them even have like little designs on them, like waves. They're cute, but is it something that I need to spend money on right now?
Chase Peckham:I mean, we were talking about just television and the way that's gone, you know, television and movies are so different now, post pandemic than they used to be where movies and everything was on the big screen. And then we would rent them afterwards. Now movies are going to theaters and they're going to the latest app, whatever that might be, whether it Paramount Disney plus Apple plus whatever, you know, they're, they're going in many different locations and TV is so much different than it used to be when it was just broadcast. And in the commercials, commercials are still there, right? But there's commercials within the actual shows. Now with all these different places that we can stream our TV and TV is a different Mo you know, not every TV show is 45 minutes or an hour with the commercial fill-ins right there. They can be longstanding. We used to call them what mini series back in the old days. Uh, but now TV can be these 10 season long or 10 show long, uh, mini series. So to speak so long versions of movies and they can be so much more creative and yet bring in, uh, I mean, even things like I took so long to, you're going to laugh at this, but we, we, Kerry and I got into, uh, into Yellowstone, uh, that Kevin Costner show for a while and friends of ours loved it. And it's really heavy. And, you know, you, you better be in a good frame of mind to watch that show, but it's, uh, there were so many things that we saw that I'm like, oh, I like his boots. So I was looking, I don't wear cowboy boots ever, but I loved him. So I was looking at them. I mean, and I don't even know if that was meant to be a product placement, but it was. But then you talk about, like you just mentioned and targeted ads. I mean, social media is its own pop culture. I, you know, it's, it's its own thing now. And the ads that are so targeted, it's unbelievable. I happen to look up, I looked up blood pressure once because I got my, I was, I had, my blood pressure was high. One time I went in and that kind of freaked me out. And all of a sudden, now I'm getting all these, these ads that are like lower your blood pressure ads. And I can't get away from them. It's crazy.
Felipe Arevalo:You can actually, if you want to, like, if it's ads that are really bothering you, there's a little button at the top and you can click on it and you can tell them not to show you that ad or ads like it, uh, on a lot of them, but you have to take that extra step to like go to it. And you're like, why do you not like this ad topic doesn't apply to me,
Chase Peckham:Topic, gives me anxiety stop it.
Felipe Arevalo:It makes it worse, but you can like start to filter out the ones that you don't want. But it's always interesting, like Katie mentioned, um, like when you're on social media and you start getting the ads and they're perfectly targeted, and if you click on certain ads within social media, you can see like, why is this ad being shown to me? And then you can see the explanation such and such company is targeting adults between this age and this age, or male adults between this age and this age who live in San Diego. And then you're like, oh, okay, well it's or who also like baseball, who also like, and then you're sitting there and you're like, oh, I do fit all those categories. But there, me and 10 other people that I know fit into those categories. So you can kind of see, um, why you're seeing the ad. If you click on the little thing at the top, which is, which is interesting. And I didn't know that until recently,
Chase Peckham:It is brilliant i t's a ctually, It is. It's brilliant. I mean, it's, it's really, really, it's smart. I mean, it's smart marketing. It's, you know, not only t o the fact that they k ind o f know what we like and what we want, but they can also feed us what they think we might want when we didn't know it like bowls.
Felipe Arevalo:Right.
Chase Peckham:I mean, seriously, who comes out and says I'm a big fan of bowls, right? I mean, I would imagine that there's very few people in the world that go, gosh, I'm a big bowl fanatic, but yet you found yourself thinking, I need those bowls.
Katie Utterback:I know here I am obsessing over bowls.
Felipe Arevalo:And it's sometimes it's so subtle. You even see it in like, uh, like, uh, athletes and their little post interviews. They put bottles on the table. I know right now with the euros and you guys aren't watching soccer, but the euros are going on in soccer. And there's been a couple of high profile players who sit down for their after game interview, including like Christiana Ronaldo sat down and there's two Coca-Cola bottles sitting in front of him. And he reached over, he removed them and put them out way off to the side. And he was like,"Agua," you just need to drink water. there's been a couple of players.
Chase Peckham:Uh, boy Coke is probably happy about that.
Felipe Arevalo:And there's, I know.
Chase Peckham:All The marketers from Euro or whatever it was is like, oh our sponsors.
Felipe Arevalo:Oh no. Exactly.
Katie Utterback:Unless it was the coke bottle. Was it Dasani?
Felipe Arevalo:No, It was unlabeled water bottle.
Chase Peckham:Oh, we could get it. The water[inaudible] Dasani is probably the worst water you can drink, Drink out of your tap over Dasani.
Felipe Arevalo:But there's been other players followed his lead. Um, you know, there was another player, uh, Paul Pogba, who there was a beer, I believe it was a Heineken. Um, but due to religion, his religion, he doesn't drink. He doesn't consume alcohol. So he put it off the table. Uh, so I think more athletes are like, I don't want to be affiliated with that. Don't force it down my throat because you know, people do look into like famous celebrities athletes, and that's why get endorsement deals, you know, because you see, you know, someone famous athlete drinking a Gatorade, and then you're like, Aw, man, I want to be as good as them. I'm going to go drink a Gatorade too.
Chase Peckham:Yeah. And it's really interesting. And you're seeing so many more stars now, especially entertainment, actors, uh, actresses, whatever it might be. Uh, it didn't use to be fashionable. If you were a serious actor, you just didn't do commercials. Right. That, that was seen as you know, because people in commercials, how many people get their starts as, as actors in commercials. Right? I mean, most actors do. I mean, that's part of the call sheets, right? When you're going in, you're a struggling actor. You're looking to get commercial work too, uh, but if you become a famous movie star, you were looked down upon, if you pushed something, at least in the United States, now they would go to Japan and they would go to Europe and they would be advertising over there. But in the U S they, you weren't seen as a serious actor, if you did that, that is all changed. I mean, there's so many actors now that are, you know, the things that they really liked that have started their own companies started really nice, like wellness brands started their own companies, and then they push them and they're not afraid to do that anymore. And it's just accepted. You can, I mean, you can be Reese Witherspoon, who, a phenomenal, nobody would ever say that she's not an incredible actress and a great artist. Uh, but she's also a very savvy and incredible business woman that does a lot for women, uh, in, in, in business. And she's created production companies and that kind of thing. You've got, uh, it's uh, Kate, is it Kate Hudson who does Athleta? Right? She has her, fabulous.
Katie Utterback:No she does Fabletics they take my money every month.
:[inaudible].
Chase Peckham:yeah Fabletics, but I mean, this is, I mean, I think that there's so much good and bad, but you can find such great things that you can enjoy. It's just, it's dangerous because there's so much of it that we can spend so much of our money, just because think about it. You just got excited about bowls. And if you get caught in a, in a mood where you're like, I just got to have those bowls, you would buy those.
Katie Utterback:Um, I got an, a mood the other day and it was like the weirdest thing. So it's huge right now in the beauty industry to have these little mini refrigerators. And the idea is that you use the mini refrigerator to keep your moisturizers and face creams and lotions nice and cold because they work a little bit better. Your skin reacts better to it. The other thing is that a lot of women and men are using beauty rollers, which are usually rose quartz, crystals, and that's supposed to help reduce inflammation on your skin and everything. And they all work best if they're kept cold, however, you're buying a little mini fridge. So they're usually about 200,$300. J-Lo has a mini fridge. So obviously it's gorgeous. It's like white and gold. And she has this new skincare line who does not want to look like J lo. Right?
Chase Peckham:Exactly right.
Katie Utterback:So now you're like, at least me, I'm like, okay, do I like my skincare that I'm using? Do I want to switch to JLo's skincare? Because hi, it's J-Lo but like going to be a thousand dollars to start over.
Chase Peckham:Yeah. Well, I Got one for you too. You want to talk about targeted ads? Uh, I'm creeping closer and closer to 50, uh, 49 and a half this month.
Katie Utterback:You don't look like that at all, by the way.
Chase Peckham:I love you. Thank you so much. That's very sweet of you, but it's funny because you guys know that I, um, you know, Felipe is known for as long as he's worked with me, that I'm kind of, I'm a little bit, I love working out. I love being in shape. Um, not, not always am I in the perfect shape because I go, I do go through periods where, you know, chips and dip during the summer become a thing. I like my barbecues and all those kinds of things. And I love, uh IPA's and that stuff. But I have to tell you I've cut back the IPA's well, I don't even drink them anymore. Um, because I, I mean, I lost 20 pounds by just stopping to drink IPA's and I don't drink nearly as much as I did. Um, and that that's amazing, but I do work out a lot and I get targeted ads for fitness supplements, like crazy workout regimens. And now I'm getting these like over 45 ripped, like seniors, take this supplement, do this workout. Don't you know, and I'm like, man, is that me now? I'm I'm that guy. Apparently I don't look in the mirror and see that guy. But apparently I'm there.
Katie Utterback:I feel like we're going to see, you're just doing like Tai-Chi or something in the park one day,
Chase Peckham:You're going to laugh. I was doing yoga the other day. I thought my wife was going to spit out or her Kagan water, Kangan water, as she was watching me going, oh, you've got some work to do. Cause the yoga I found out, I am not nearly as limber as I need to be, but I do. I, it, I enjoy.
Felipe Arevalo:The balance?
Chase Peckham:It's hard. Oh my God.
Felipe Arevalo:Yoga is hard. Yeah,
Chase Peckham:Because it's difficult. t's really,
Felipe Arevalo:Especially if don't have good balance like I do.
Chase Peckham:Yeah. My balance is getting better. That's for sure. I've been doing a lot of Pilates a lot. It's so good for the mind as well. Uh, just to work through it, but I it's, and I, you know, this is a shameless plug, but it's my, the Peloton world has been phenomenal for Kerri and I, and uh, even Kerri is still doing Peloton every single day.
Katie Utterback:So speaking of shameless plugs, I was watching HBO, max, there's a new comedy on there called hacks. H a C K S.
Chase Peckham:Iv'e heard of it.
Katie Utterback:Smart. It is so good. And I don't want to spoil anything because it's relatively new. I crushed that entire season.
Chase Peckham:Did you really?
Katie Utterback:I did. I'm waiting for season two. Like, please let there be a season two, but they talk about money on the show and they talk about it in a way that's different. Like, it's kind of like, you need to take this job because you don't have money. Like you need to do this because you need to help yourself. And I think that's so different because a lot of like we were talking about earlier, especially in the nineties and two thousands, it was like spend, spend, spend in everything like clueless. The movie was like, well, what do you like to do? I like to go to the mall. Where can you find me? I'm at the mall? Yeah.
Chase Peckham:That's a perfect example of pop culture. Or you want to talk about product placement. That movie was well ahead of its time.
Katie Utterback:Oh yeah. And then it developed into a show. So when I was growing up, it was a TV show in the afternoons. Like I would come home from school and it would be on. And then I learned it was a movie. So I was like really stuck in this bubble because the other thing, when I was growing up, Lizzie McGuire was the, it show for girls my age. And she also was always at the mall or wearing something different. Same with the Housewives. They're never spotted in the same outfit. And they've talked about that, that like, there's the expense of being the housewife and you start playing this like competitive game of like, you know, who has the newest outfit.
Chase Peckham:Right.
Katie Utterback:And I think I carried, yeah. I carried that energy with me for a long time.
Felipe Arevalo:That's interesting that the hangout, and this is something that you remember as teenagers. Like it was the cool things hanging out at the mall. I mean, that's kind of gone to the wayside with people, not going to malls in general, but I don't know where teenagers hang out anymore. Um, but
Chase Peckham:Locally here in front of our Target, that's
Felipe Arevalo:Still kind of at the mall.
Chase Peckham:Yeah.
Felipe Arevalo:Uh, you guys have a cool Target though. Uh, so, so.
Chase Peckham:Don't tell anybody.
Felipe Arevalo:I'm telling you I've been there. It's a cool target, um,
Katie Utterback:What's happening at this Target.
Felipe Arevalo:It's just not crowded very often. Yeah. It rarely will have a line when you go to it. Yeah. That's wonderful. But like now it's like, where do, cause you're right in that, looking back at it and thinking back at it, it was, oh, it was the cool kids and movies and things like that. They would go to the mall to hang out and you didn't think anything.
Chase Peckham:Especially in the 80s that was huge.
Felipe Arevalo:Right. That was like the thing. And then, you know, there's like, depending on what part of the country, you're in indoor malls where you might be able to can't go anywhere else, but you could still go walk around the mall because it's not hot. It's not cold, it's not raining. Uh, and that inevitably led to kids buying more stuff or at least wanting to buy more stuff. So I wonder, I guess now the trade-off has been, don't go to the mall. It's okay. I got you on your phone, um, with the ad. So I guess that's how they. I Answered my own question. They replaced, they replaced the mall and hanging out at the mall while you're hanging out on your phone and all of a sudden they can market to you more effectively.
Chase Peckham:But I will Say that there are kids that it is interesting that my daughter does like to go to physical stores and look, there's still that, that thing of instant gratification that this generation has. And, you know, so it might be that, you know, we get excited if it's a 24 hour delivery, right. That's like next day delivery is like the big deal and it's free. But there is something to be said for going to that store, getting, looking at those shoes that you've wanted to buy and taking a home with you and wearing them that day. Right there, there is something to that still. And, um, you know, even when my son has wants nothing to do with them all, but my daughter would like it for a little while, at least until she decides that it's, you know, almost too much, it's like overload, right. Shopping, overload. And then she ends up not wanting to buy anything cause there's just too many decisions to make. So I guess it's just interesting how the different generations look at shopping now compared to what we used to do, you know, literally going through the racks and looking at clothes, trying them on and going through that, you know, our kids don't do that anymore. We, we buy them like eight of them, if whatever doesn't fit or we don't like we just send back and we send, we take it to the UPS store and they take a little scanner on the QR code and see you later And you get your money back.
Felipe Arevalo:I just learned about the UPS store. We were shipping something out to Sarah's brother and we went to the ups store and someone walked in and said, I have Amazon return and they scan the little thing and they gave them the things and walked away. And I was like, why in the world? Have I been so bad at returning things when it's so darn easy?
Chase Peckham:It's simple, Kerry has been doing this for years now. She'll she? She sees things that she likes. She'll buy a bunch in a different color or different style and she'll buy$300 worth of stuff. And then she might keep two of them and sends everything back. And Amazon's great about that, but I mean, that's the way people shop now. I mean, there's, you want to talk about that? You know, targeted ads and all those things, but things like stitch fix the way we shop, you know, they there's a designer or a stylist that sends my wife a bunch of stuff and she buys it all or doesn't buy any of it, sends it back, likes it, doesn't like it, whatever. And it's like a little fashion show that we get monthly. It's pretty interesting.
Katie Utterback:There's even like rent the runway now to where you don't even have to fully commit to buying something. You can just like have it for a month.
Chase Peckham:Speaking of pop culture Yeah. There you go.
Felipe Arevalo:Wait so you rent it?
Chase Peckham:Yeah.
Katie Utterback:Yeah. They actually mentioned this in sex in the city, the movie, now that I'm remembering.
Chase Peckham:Again, product placement.
Katie Utterback:Yeah.
Chase Peckham:The Sex in City show and movies were amazing
Katie Utterback:Perry's assistant comes in and she's like, is that a Louis Vuitton? And she's like, it's a rental, cant' quite afford it. But I mean, if you, if you look at some of those handbags, cause that used to be like a goal for me. And I think it was because I was watching the Housewives shows and they would talk about a Chanel handbag as an investment. So I'm like, oh, like it's an investment. You know? So I'm like, okay, once I get$10,000, I can just spend on a handbag. That's what I'll do. Well, my money goes, I've changed. That's not on the list anymore nor near the top. But it's interesting how, like, that was my goal for so long to get a handbag like,
Chase Peckham:Yeah. I mean, those are the things. What do you guys do? Let me ask you,
Felipe Arevalo:At least you didn't get to that goal and actually spend the money on the handbag and now look back at it. Like, why did I do that? Oh, at least it was one of those goals where you've figured out before you got to it. And you're like, maybe I don't want to do that.
Chase Peckham:My wife, Kerry always wanted a Louis Vuitton bag. One, used it for a short time and realized this isn't as great as I thought it was going to be. But isn't that the way it is so much in life, isn't it. We, again, we talk about the experiences and those kinds of things, the feelings that we conjure up in our own minds about the way something's going to be is not necessarily what the reality is. It's like when people say, well, if I only make a million dollars a year, if I made a million dollars a year, life would be all right. I would be happy that that's not the case. You know, people, so many people will talk about that. I, uh, Dax,Shepard talks about this on and, and so many actors or, or celebrities that he has on the show. We'll talk about the fact that they got, they, they got what they wanted. Right. They made the, the, uh, the, they got the success that they always yearned for and figured everything would be all right. And it didn't really change much. They didn't still in themselves feel fulfilled. And it's the same thing. Unless you have confidence and find your inner self buying things. And those kinds of things is not going to make you feel better. Maybe short term. It will, the instant gratification of it will, but sometimes it can even work against you. You realize you don't really, it's not what you thought it was going to be. So that's the thing about all of this, whether you're spending money or whatever is finding what really makes you happy and being happy with you is where it starts.
Katie Utterback:Yeah. There's a new documentary, a ABC news documentary on Hulu on it's called the housewife and the hustler. And it's all about the Beverly Hills housewife. Erika Jane and her attorney husband, Tom Gerardi who are stealing money from their clients this well, he was at least stealing money from his client. So like the lion air crash, uh, the 7 37 max, the crash in Indonesia, he represented when a widows and orphans and stole their money.
Chase Peckham:How is he not in jail?
Katie Utterback:Oh, they're working on it. So, I mean, this is kind,
Chase Peckham:why would they do a TV show when you gotta be kidding?
Speaker 3:Yep. That's what was in the documentary. So there's actually attorneys watching past episodes of the real Housewives of Beverly Hills, literally transcribing every Chanel, cough, every, you know, vintage Alexander McQueen everything and they're losing their assets. I mean, they shut down his law firm. Gerardi keys, they're selling the building. I think it's on Wilshire Boulevard in Beverly Hills, they're selling his Pasedena mansion. And he said in a deposition in September, at one point he had 50 to$80 million in cash. All of that is gone. He also had$50 million in stocks. All of that is gone. So this just also shows you that even if you have millions, you can blow it. If you're not paying attention and you're not watching your lifestyle creep,
Speaker 2:This is just a personal thing. But I totally believe that, uh, you, you get the fortune from what you put out in the world and good or bad. And I believe that, uh, good things happen to good people. Uh, and, uh, that's why the golden rule is something I want to live by treat, treat others the way you would want to be treated, do unto others. And that's what I teach my kids. And I hope they, they live by that. And, um, and that's the same thing with targeting and the marketing and all those kinds of things. You just realize that most things don't happen by accident. So be careful with what you do, um, and realize that it's okay to buy something. If something intrigues you and you want to do it and you can afford it. Great. But again, discuss it with your family, discuss it with your, with, uh, those. And, and, and I will tell you as we leave this, it's really interesting. Um, you know, my son's getting into golf, uh, and he really has started to like it. And so I've, we got some golf clubs for him. Some friends have given us some guy, I don't want to go out and pay a ton for this. But clay was all upset at me the other day, because in golf, you have to have a golf bag. And because you can't just carry all these individual clubs around. And he was so upset with me because I spent a hundred dollars on a golf bag. And I said, why are you so upset with me getting he's like, dad, I don't care about golfing, or I don't want you to do that. And I said, clay, it's you got to have a go, you have to have a golf bag. And he's like, well, I don't need to play golf then. And I said, but buddy, I mean you, that you enjoy this. This could be a longterm life altering thing that you can do forever. And he said, I know, but I'd rather you spend, I'd rather us spend our money more to, to heal mom and do all those kinds of things. And I was, it was just, it hit home and I went, oh, that's why he's so upset about this. That he finds that there's an either or when there isn't in this case. Um, but it just, it's interesting, even at young people how much they can take away from that. And, and it made it really my heart that he cared that much, that he would give up something that he really enjoys and wants to do to help others. And that, you know, it was, was pretty cool. So beautiful story. Yeah. I mean, I got, you know, my Avery has been dealing with a little bit of anxiety since Jackson passed away and she focuses on, you know, something that's that scary feeling. And I said, you realize that so many things in this world are so good, like 95% of people, 95% of all things in this world are so good and life is so good, but 5% can be tough and rough and there could be bad people, but, and we tend to focus on 5%
Speaker 1:When there is so much more. And we tend to, you know, nice and loving and great don't sell nearly as much as evil and bad or, or, you know, conflicting, uh, countries or stories or whatever it might be. So just remember that, that it goes with shopping. It's probably never going to be as good as you want, but if you also want it, it's worth saving for it, do it, but always, what did we always say? We talked about this on the show before you really want something, put it in your, put it in the cart and sit on it for a day and see if you still want it the next day. Probably you will.[inaudible].