Get Your Shoot Together Photography Podcast
Get Your Shoot Together Photography Podcast
Episode 177 - Diving into Custom GPTs
In this episode of "Get Your Shoot Together," Kira and Mary take you on a deep dive into the fascinating world of custom GPTs and how they can revolutionize your photography business. After some fun banter about pajamas, favorite dresses, and dealing with the summer heat, they switch gears to discuss the practical applications of AI in social media marketing and content creation.
Kira shares her weekend adventure setting up a custom GPT to streamline her social media posts, while Mary offers insights from her recent digital marketing classes. They discuss the importance of personalizing AI-generated content to maintain authenticity and avoid getting flagged by search engines. The episode is packed with tips on organizing your digital assets, selecting the right tools for your needs, and maximizing the potential of AI without losing the human touch.
Whether you’re a seasoned pro or just starting out, this episode is full of practical advice and tech talk that could save you hours of work. Plus, a special shoutout to RetouchUp for sponsoring this week’s episode and making post-production easier for photographers everywhere.
Tune in for laughs, learning, and a look at the future of small business with AI!
This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.
**Kira:** This week's episode is brought to you by our friends at RetouchUp. RetouchUp: Work smarter, not harder. Welcome to Get Your Shoot Together, the photographer's podcast where we discuss studio business, life, and keeping it all in line. I'm Kira Derryberry, and I am Mary Fishtaylor.
**Mary:** Hello, hello, hello. It's Monday morning, and this will come out later... sometime this week, whenever Kira gets around to it.
**Kira:** Yeah, whenever I get around to it. And I'm currently podcasting from my room with two corgis laying right here, in my pajamas.
**Mary:** In your pajamas? Cute pajamas from the Anthro sale. But I had a terrible migraine last night, so I'm in my pajamas. Kira looks beautiful because she's going to do a fancy podcast. I do have good hair today, though.
**Kira:** You do have good hair. I’m not having a good hair day because of the humidity. Anyway, let’s talk about the topic for today: Custom GPTs!
**Mary:** Yes! But first, ladies, let’s talk about Spanx. Kira and I are obsessed with this black dress from Spanx. It’s the best dress ever – perfect for any occasion. It’s on sale now, and I might buy a second one!
**Kira:** Why aren't we influencers? Spanx, if you're listening, we will accept your advertising. Now, back to the main topic: Custom GPTs.
**Mary:** Yes, Kira, you spent the weekend diving into custom GPTs. Tell us all about it!
**Kira:** I did! I spent the weekend learning about custom GPTs to help with social media. I used YouTube and TikTok tutorials while riding my Peloton. I set up my ChatGPT with all my brand voice details, goals, and even writing examples. It was a lot of work, but now I have a system for scheduling posts and creating content efficiently.
**Mary:** That's amazing. Setting it up is the hardest part, but once it’s done, it’s a game-changer. I’ve been using custom GPTs for blog writing and marketing, and it’s been so helpful.
**Kira:** Absolutely. The key is to personalize the content so it sounds authentic. I argued with the bot a bit, but in the end, it created a great marketing plan for me. I also found some great tools like Data Analyst GPT to analyze my business data and give me insights.
**Mary:** And remember, folks, even with AI, you need to go in and customize it. Google and Facebook will flag generic AI content. It’s important to keep that human touch.
**Kira:** Definitely. There are so many tools out there, like Plantee for plant care and Negotiator for self-advocacy. It’s about finding the right ones for your needs. For photographers, these tools can save so much time and help with marketing and organization.
**Mary:** That’s right. We use Buzzsprout to host our podcast, and they have an AI tool for generating descriptions. It’s good but can get repetitive. Custom GPTs give you more control and flexibility.
**Kira:** Exactly. And for anyone overwhelmed with social media, try using a social media GPT. It helped me organize my files and plan my posts. It even suggested images from my folders. It’s a lifesaver!
**Mary:** Also, for those interested in digital marketing, I’m teaching a class at Imaging USA in Dallas. We’ll dive deep into these topics. It’s going to be exciting!
**Kira:** Looking forward to that, Mary. Alright, let’s wrap this up. Thanks to everyone for tuning in. Don't forget to follow us on Instagram and Facebook. Email us at girl@getyourshoetogether.com. Subscribe to the podcast wherever you listen. See you next time!
**Mary:** Thanks, y’all!