Attorneys get frustrated with AdWords and Bing. Why? Because they turn on their search engine ads, they see business pick up, but at the same time they know they must be wasting a lot of money too because something just doesn't seem right about the way their ads are running. What is the root cause of this frustration? Showing up on the wrong search terms. That's it. It's all about search terms. Search terms are everything. And in this episode Jason walks you through what search terms are, how they affect your Google Ads performance, and how you can improve your results by focusing on showing up on only the right search terms. Enjoy!
Thanks for listening! Please share with friends and colleagues. And please leave us a rating or review on Apple Podcasts.
Attorneys get frustrated with AdWords and Bing. Why? Because they turn on their search engine ads, they see business pick up, but at the same time they know they must be wasting a lot of money too because something just doesn't seem right about the way their ads are running. What is the root cause of this frustration? Showing up on the wrong search terms. That's it. It's all about search terms. Search terms are everything. And in this episode Jason walks you through what search terms are, how they affect your Google Ads performance, and how you can improve your results by focusing on showing up on only the right search terms. Enjoy!
Thanks for listening! Please share with friends and colleagues. And please leave us a rating or review on Apple Podcasts.