Float or Founder: Toronto Startup Entrepreneur Stories

Float or Founder: Episode 23 - Erin Bury & Kevin Oulds of Willful

November 03, 2019 Float or Founder Recording, Inc. Season 1 Episode 23
Float or Founder: Toronto Startup Entrepreneur Stories
Float or Founder: Episode 23 - Erin Bury & Kevin Oulds of Willful
Chapters
00:00:39
What is Willful?
00:00:58
How personal experience impacts starting a company
00:02:01
How many Canadians don't have wills in place?
00:02:48
How has it been disrupting the established way of handling wills and estate planning?
00:05:35
The 5-10 year plan to grow Willful and provide services Canadians need
00:09:24
The branding complications of death
00:12:16
How do VCs receive husband-and-wife teams?
00:19:50
Earning revenue in the early stages
00:21:11
How do you get brand recognition and in publications
00:24:18
Talk about the changes Willful has faced along its journey
00:30:36
What marketing tactics is Willful implementing?
00:34:20
Company culture early on
00:36:07
Rapid Fire Questions!
Float or Founder: Toronto Startup Entrepreneur Stories
Float or Founder: Episode 23 - Erin Bury & Kevin Oulds of Willful
Nov 03, 2019 Season 1 Episode 23
Float or Founder Recording, Inc.

How do you rebrand death into something a bit more sexy? Erin Bury and Kevin Oulds discuss the process of making wills and estate planning something that people want to partake in and invest in. From Kevin's early stage business, to rediscovering what customers needed, to becoming what Willful is today, Erin and Kevin share it all.

This husband-and-wife duo have interesting insights into building a great company culture early on, how VCs receive them, and how their brand is their true differentiator and how that impacts them. See what it takes to run a company together and positively brand a complicated and somewhat taboo topic. 

Show Notes Chapter Markers

How do you rebrand death into something a bit more sexy? Erin Bury and Kevin Oulds discuss the process of making wills and estate planning something that people want to partake in and invest in. From Kevin's early stage business, to rediscovering what customers needed, to becoming what Willful is today, Erin and Kevin share it all.

This husband-and-wife duo have interesting insights into building a great company culture early on, how VCs receive them, and how their brand is their true differentiator and how that impacts them. See what it takes to run a company together and positively brand a complicated and somewhat taboo topic. 

Support the show (https://www.floatorfounder.com/partners)

What is Willful?
How personal experience impacts starting a company
How many Canadians don't have wills in place?
How has it been disrupting the established way of handling wills and estate planning?
The 5-10 year plan to grow Willful and provide services Canadians need
The branding complications of death
How do VCs receive husband-and-wife teams?
Earning revenue in the early stages
How do you get brand recognition and in publications
Talk about the changes Willful has faced along its journey
What marketing tactics is Willful implementing?
Company culture early on
Rapid Fire Questions!