Float or Founder: Toronto Startup Entrepreneur Stories

Float or Founder: Episode 25 - Derek Hopfner, Shane Murphy of Founded

November 17, 2019 Float or Founder Recording, Inc. Season 1 Episode 25
Float or Founder: Toronto Startup Entrepreneur Stories
Float or Founder: Episode 25 - Derek Hopfner, Shane Murphy of Founded
Chapters
00:00:34
What is Founded?
00:01:55
Solving the problem of incorporation for startups
00:03:50
What legal pain points do entrepreneurs face?
00:05:18
How did you build the platform?
00:06:59
How to know when to hire or DIY
00:09:24
How do you balance work and life?
00:12:38
As friends, how do you handle disagreements in business?
00:13:16
LawScout - the MVP of Founded
00:17:59
Taking on investors and advisors
00:22:49
How did you found Founded?
00:24:59
Choosing platform features and pricing
00:29:36
How do you discover your customer base?
00:31:04
FUN Qs!
Float or Founder: Toronto Startup Entrepreneur Stories
Float or Founder: Episode 25 - Derek Hopfner, Shane Murphy of Founded
Nov 17, 2019 Season 1 Episode 25
Float or Founder Recording, Inc.

Derek Hopfner, Shane Murphy, and their CTO, Travis Houlette, met years ago while living in Calgary and playing punk rock music. Years later they would create their first business and shortly after, come up with the idea for Founded. Derek and Shane are subject matter experts in the legal profession who saw a gap for small business owners looking for inexpensive and digital legal solutions.

Derek and Shane talk about the importance of being subject matter experts, the fortune of running a business with close friends, and how important it is to put your ideas into action. They learned a lot from running their first business which informed their creation of Founded. They share the process of getting investors and advisors, growing their team, and disrupting an old industry to make it accessible to business owners and entrepreneurs.

Support the show (https://www.floatorfounder.com/partners)

Show Notes Chapter Markers

Derek Hopfner, Shane Murphy, and their CTO, Travis Houlette, met years ago while living in Calgary and playing punk rock music. Years later they would create their first business and shortly after, come up with the idea for Founded. Derek and Shane are subject matter experts in the legal profession who saw a gap for small business owners looking for inexpensive and digital legal solutions.

Derek and Shane talk about the importance of being subject matter experts, the fortune of running a business with close friends, and how important it is to put your ideas into action. They learned a lot from running their first business which informed their creation of Founded. They share the process of getting investors and advisors, growing their team, and disrupting an old industry to make it accessible to business owners and entrepreneurs.

Support the show (https://www.floatorfounder.com/partners)

What is Founded?
Solving the problem of incorporation for startups
What legal pain points do entrepreneurs face?
How did you build the platform?
How to know when to hire or DIY
How do you balance work and life?
As friends, how do you handle disagreements in business?
LawScout - the MVP of Founded
Taking on investors and advisors
How did you found Founded?
Choosing platform features and pricing
How do you discover your customer base?
FUN Qs!