About this episode:
There are so many places where you can sell online that it is easy to get caught up in trying to sell everywhere without understanding the specificities of each channel; or overlook high-potential channels and miss out on sales opportunities.
In this episode I reconnect with my former Amazon colleague Francis Odejinmi who is now a senior consultant at Channel Advisor and together we discuss the best way to approach selling online through multiple channels. Our chat spanned from successfully selling on Amazon to the balance between marketplaces and D2C as well as fast growth of new channels with social commerce and questions around the value of brands for millenials.
Connect with Francis:
Editing by Gonçalo Abrantes
Music “Vera Cruz” by Relly and produced by Snakehips
Artwork by Audrey Hacq