Overheard: Where Venture Meets Culture

27. "Everything I know about brand, I learned from hip-hop"

November 04, 2022 Listen Ventures | Venture Capital | Brand Season 1 Episode 27
Overheard: Where Venture Meets Culture
27. "Everything I know about brand, I learned from hip-hop"
Show Notes

What comes first? Hip-hop or culture. It’s hard to say but there is no doubt that hip-hop artists are incredible story tellers, and we at Listen owe a lot of our truth and inspiration to them. Listen in as JoJo, Brentos, and Jeff dig into their early memories with hip-hop, how artists understand brand, and why being mentioned in a hip-hop song is the ultimate sign that you or your product has officially made it.

*This was recorded in February 2022.

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Host: Joelle Cosmas
Guests: Jeff Cantalupo and Brentos Fernandez

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