Overheard: Where Venture Meets Culture

23. "My Instagram feed is showing up in my mailbox”

December 22, 2021 Listen Ventures | Venture Capital | Brand Season 1 Episode 23
Overheard: Where Venture Meets Culture
23. "My Instagram feed is showing up in my mailbox”
Show Notes

It’s that time of year when all of the things you want for the holidays are ✨ magically ✨ showing up in your feed every other post. And even though we’re all kinda used to our phones listening to us, it’s a little different when you start seeing these products in your snail mail. Listen in as JoJo, Ryan, and Jeff talk about how brands are leaning into direct mail and how Facebook and Apple’s privacy updates are changing up the DTC media mix. You already know, we gush over the famous Sears Christmas catalog from years ago. 

A word from our portfolio: Slumberkins is a leading children’s brand promoting early emotional learning. Each of their creature collections focus on unique skills such as conflict resolution, self-esteem, and more. The tools are rooted in therapeutic techniques to help parents and caregivers raise resilient, caring, and confident children. Learn more at slumberkins.com.

Host: Joelle Cosmas
Guests: Jeff Cantalupo and Ryan Sievert

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