The Harvest Growth Podcast

FIBER FIX & Eric Child: Grow Your Consumer Product Business

April 30, 2020 Jon LaClare Season 1 Episode 54
The Harvest Growth Podcast
FIBER FIX & Eric Child: Grow Your Consumer Product Business
Chapters
The Harvest Growth Podcast
FIBER FIX & Eric Child: Grow Your Consumer Product Business
Apr 30, 2020 Season 1 Episode 54
Jon LaClare

What’s it like to get a successful deal on Shark Tank?  And then to sell over $1 million in one day on QVC?  How can you generate over 100 million views of your viral video?  My longtime friend and serial entrepreneur, Eric Child answers these candid questions and much more as he shares the story of how he founded and grew Fiber Fix and several other consumer product companies, many of which have been sold off at a great profit.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

•What are the necessary elements of a marketing campaign when you have a very unique product.
•How to successfully launch and grow any type of consumer product in various different marketing channels.
•Why video marketing is essential not only to get your product on retail shelves, but also to sell through retail once it’s there.
•How to obtain and fully leverage PR opportunities like Shark Tank.

To check out Eric’s latest ventures, visit TubeBlox.com and TorieAndHoward.com.

If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.

Show Notes

What’s it like to get a successful deal on Shark Tank?  And then to sell over $1 million in one day on QVC?  How can you generate over 100 million views of your viral video?  My longtime friend and serial entrepreneur, Eric Child answers these candid questions and much more as he shares the story of how he founded and grew Fiber Fix and several other consumer product companies, many of which have been sold off at a great profit.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

•What are the necessary elements of a marketing campaign when you have a very unique product.
•How to successfully launch and grow any type of consumer product in various different marketing channels.
•Why video marketing is essential not only to get your product on retail shelves, but also to sell through retail once it’s there.
•How to obtain and fully leverage PR opportunities like Shark Tank.

To check out Eric’s latest ventures, visit TubeBlox.com and TorieAndHoward.com.

If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.