On this episode of SPOT radio, we discuss protecting our brands and products from counterfeiters with our guest Robert Sherwood from Veritrace. Worldwide sales of counterfeit medications could top $75 billion this year. This is a 90% rise in five years according to an estimate published by the Center for Medicine in the Public Interest of the United States of America. This influx of counterfeit medicines into the marketplace poses huge risks to consumers. Robert speaks to solutions that Veritrace has created to combat this threat.
Robert Sherwood, CPP, is a security print and software technology specialist with 25 years of Brand protection experience. He designs security solutions to protect IP, products, revenue, customers, and to reduce liability. He applies a total approach to brand protection solutions by analyzing counterfeiting, diversion, supply chain security, packaging, and stakeholder concerns.
His packaging and labeling expertise includes security design, anti-counterfeit print technologies, substrates, adhesives, specialty converting, and authentication/track & trace software systems.
Robert holds certification as an ASIS Certified Protection Professional. He is a past chairman and current board member of NASPO International and contributed to the writing and publishing of the 2015 ANSI/NASPO International Security Management Standard.VeriTrace Inc.