Revenue Rebels by DemandLab

How To Turn Your Customer’s Pain Into Gain

March 14, 2019 David Priemer, Founder and Chief Sales Scientist at Cerebral Selling Episode 8
Revenue Rebels by DemandLab
How To Turn Your Customer’s Pain Into Gain
Chapters
Revenue Rebels by DemandLab
How To Turn Your Customer’s Pain Into Gain
Mar 14, 2019 Episode 8
David Priemer, Founder and Chief Sales Scientist at Cerebral Selling

Is your product or service a vitamin or a painkiller? This contrast is a common metaphor among startups, but one that companies across many sizes, industries, etc. should consider. As we welcome David Priemer, Founder and Chief Sales Scientist at Cerebral Selling back to the podcast, we’ll dig into a vitamin strategy vs. painkiller strategy and help listeners understand how to achieve success with the right approach.

Check out David Priemer’s original article: “Want to sell someone a band-aid? Cut them."

If you missed the previous episode with David, listen to it here.

Show Notes

Is your product or service a vitamin or a painkiller? This contrast is a common metaphor among startups, but one that companies across many sizes, industries, etc. should consider. As we welcome David Priemer, Founder and Chief Sales Scientist at Cerebral Selling back to the podcast, we’ll dig into a vitamin strategy vs. painkiller strategy and help listeners understand how to achieve success with the right approach.

Check out David Priemer’s original article: “Want to sell someone a band-aid? Cut them."

If you missed the previous episode with David, listen to it here.