C-Suite Update - B2B Marketing Strategy for CEOs & CFOs
Scaling Up B2B SaaS & PaaS with salesXchange
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Scaling Up B2B SaaS & PaaS with salesXchange
C-Suite Update - B2B Marketing Strategy for CEOs & CFOs
Apr 06, 2022 Season 1 Episode 22
Nigel Maine

So much has changed over the past couple of years for B2B organisations and no more so than in the area of generating new business.  The trouble is, the main players involved are realising that the activities they were used to undertaking don't work.

It's not that they don't work anymore, they never worked properly in the first place and as a result CMOs are being fired or moving on at an alarming rate, dipping below eighteen months as the average tenure.

Nigel and Liz explore the reasons behind this disturbing trend and provide some ground-breaking alternatives to securing new business without breaking the bank.